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H. Altug D.
Sanlier Sok. Percinel
Apt. No: D: Kozyatagi/Istanbul
M + Email:
Visionary and confident
entrepreneur with more than seventeen years previous professional experience
in different multinational corporations. Demonstrated leadership to
initiate projects from scratch and get results in challenging and volatile
environments. Enthusiastic to explore for profit opportunities in various
markets to design value creating propositions and business plans to
exploit it. Excited about implementing best management practices to
small enterprises while they are growing. Aims to continue his career
in new startup projects as a Business Leader.
EDUCATION / QUALIFICATIONS
Business Administration Certification Programme, Cavendish College,
B.Sc. Faculty of Economics, Istanbul University, Istanbul
Aug Present, Istanbul
Café & Restaurant
Created the “Zero Café
& Restaurant” concept as a new cafe & restaurant
chain in Istanbul. Total initial investment value of the project is
, TL. £ ,
Recognized that restaurants
in posh areas of Istanbul offered service at expensive prices and new
middle class emerging in the city needed high quality meeting points
whose prices are reasonable.
First “Zero Café &
Restaurant” was opened in July in a central district of Istanbul.
The brand is registered as a trade mark in Turkey and all the intellectual
property rights are protected properly.
New branches are being planned
to be opened in line with high growth ambitions.
Created the “Toyzpark”
concept as an attraction point for children who visit
shopping malls, hotels and holiday villages with their parents. Current
invested fund to the project is about , TL. £ , The project
is close to the phase of introduction to the market.
Recognized that there is a
potential demand in the shopping malls for children attraction points
like toy castles which has not been exploited yet. Designed products
to utilize this demand. Products such as sand painting, balloons, temporary
tattoos, karaoke CDs, stickers and small toys are designed to commercialize
Worked with a marketing agency
to create the brand. All the intellectual property rights are registered
and protected in Turkey.
Negotiations with the shopping
malls, hotels and holiday villages are in progress.
Contracts with the suppliers
of the products have been finalized.
Director, Marketing Unit, Feb
Aug , Ergo Insurance Turkey
Designed a new organization
structure, career plan, commission scheme, performance rating, reward
system, sales unit management procedures, training and recruiting system
for the Company.
Lead design of various scenarios
under different models and presented to the Group Board for a decision
on the best model to be implemented.
Prepared the business case
and short, mid and long term budgets of the Company under the new model.
The business case was presented to the Group Board and approved by them.
Implemented a new strategic
model successfully in alignment with all its legal and regulatory requirements.
Introduced new employment
contracts to approximately salespeople. Total cost arising from
the compensation rights of the employees was about , TL. £ ,
Created a new branch concept,
reorganized inefficient branches and opened four new branches. Total
investment value of the change process was , TL. £ ,
Defined job descriptions and
processes of the backoffice.
Increased efficiency and pace
of the operations.
Head, Group Audit, May Jan ,
Ergo Insurance Turkey
Participated in postacquisition
reorganization of Ergo Group after they acquired a Turkish insurance
company and entered Turkish market. Advised the CEO of the Company about
the Turkish market, public authorities, customers and employees.
Lead restructuring project
in the Audit division. Recruited seven new auditors including audit
managers. Managed preparation of the audit procedures, forms and processes
Followed up foundation processes
of new companies.
Conducted communication with
the regulatory authorities in Turkey.
Group Audit, Feb Apr , Allianz Turkey
Managed and oversaw the development
of the annual internal control, internal audit, risk management and
compliance plans in the Company.
Developed strategic goals
and strategic longterm plans by working with company managers to developed
detailed bottomup planning of the companies
Established and implemented
short and longterm Group Auditing objectives, policies and operating
Provided independent and objective
assurance and consulting activities designed to add value to the Company.
Internal Audit, Aug Dec ,
AGF Garanti Insurance Turkey
Audited departments of the
Company to assess the quality of compliance with procedures and company
Conducted audit projects to
form opinion to improve processes regarding safeguarding of company
assets, security of information systems, activities of branches and
Performed adhoc fraud investigations.
Feb , Foundation of Pension Funds, Ergo Insurance Turkey, Istanbul
Founded pension funds
of the Ergo Insurance with all its regulatory requirements successfully
when the Company decided to enter life insurance business in Turkey.
Prepared the charters and financial plans of the pension funds and finalized
the contracts with the asset manager.
Apr , M&A Project of Allianz, Istanbul
During the acquisition
of Koc Allianz’s majority shares by Allianz Group, I participated
in the financial due diligence project. Assets of the Company were valued
and growth anticipation was made. Accordingly enterprise and equity
value were defined and set. Transfer of shares to Allianz Group was
June Dec , Stock Control
Project of Allianz, Istanbul
Designed a new process and workflow
for stationery and other consumables.
Turkish Native Speaker
Windows & MS Office