Anchor Loop , Bradenton, FL
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years of continuous online marketing experience, encompassing all initiatives
conducive to developing a successful online presence, from initial website marketing
strategy through detailed marketing program performance analysis. Development of
targeted marketing programs with the primary emphasis on maximizing ROI, focusing on
program specific KPIs, especially CPL and CPA business models, including BC and
BB lead generation and ecommerce.
Develop and manage traditional online marketing channels, with a strong emphasis on
SEM search engine marketing; especially PPC pay per click and SEO search engine
optimization programs. Formulate detailed metrics based reporting systems for
analyzing online marketing initiatives, including detailed website traffic analysis reports,
to maximize website revenue potential.
•ÊÊÊÊÊÊÊÊ Develop and execute PPC/SEM search marketing programs with budgets in
excess of $, monthly spend, utilizing Google Adwords, Yahoo and Bing platforms
handson expert level on all three, as well as managing and mentoring junior PPC staff.
Research, incorporate and monitor keyword accounts/campaigns well in excess of
, search terms, creating detailed reporting metrics/KPI systems with a primary
focus on tight ROI requirements.
•ÊÊÊÊÊÊÊÊ Develop, implement and analyze program targeted landing page systems, with
emphasis on continual A/B and multivariate testing and analysis to generate maximum
•ÊÊÊÊÊÊÊÊ Analyze company websites traffic internal and external, including visitor usage
patterns, to develop and execute appropriate SEO strategies and website functionality
modifications. Utilize existing website analytics program, usually Google Analytics expert
level, as primary website analysis and reporting tool, in conjunction with relevant third
party analysis programs.
•ÊÊÊÊÊÊÊÊ Perform detailed competitive keyword search pattern/program analysis, for use in
developing competitive PPC/SEM marketing campaigns and website organic SEO
recommendations. Utilization of analytical software tools including Google Analytics,
Hitwise, Webtrends, Compete, Quantcast, Wordtracker, Keyword Discovery, Alexa and
various other software programs, based on specific requirements.
•ÊÊÊÊÊÊÊÊ Develop marketing channel specific KPI metrics based reporting systems, based
on internal database information and applicable external marketing channel data from
outside vendors, to accurately measure specific marketing channel results.
•ÊÊÊÊÊÊÊÊ Created and managed rd party affiliate marketing programs via CJ and
Linkshare networks, as well as several lower tier affiliate programs; Dark Blue,