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<pre>Array ( [var] => cut_url ) </pre> Resume for Leslie C. for Advertising / Marketing / PR / Internet Services & Development in Lincoln, Nebraska. Search More Resumes for Advertising / Marketing / PR on Resumark.com #INDKH2CXK
 

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Resume for Leslie C. for Advertising / Marketing / PR / Internet Services & Development in Lincoln, Nebraska




Occupation: Advertising / Marketing / PR Industry: Internet Services & Development
Country: United States City: Lincoln
State: Nebraska ZIP: 68521



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Leslie A. C.

Fletcher Avenue Lincoln, NE  
 

PROFESSIONAL SUMMARY

Innovative and selfmotivated Online Marketing Professional seeks career position within dynamic organization. Exceptional ability to work under high pressure, offering + years of Online Marketing, Product Marketing / Management, Business Development, and Advertising experience using cutting edge techniques and solid management acumen, complimented by an entrepreneurial spirit and outofthebox creative approach to all challenges.  

  • Online Marketing Management
  • Online Product Development
  • User Interface Design
  • User Experience Design
  • Landing Page Optimization
  • Pay Per Click
  • Search Engine Optimization
  • Social Media Marketing
  • Multivariate Testing
  • New Business Development
  • Operations Management
  • Strategic Alliances
  • Project Management
  • Account Management
  • Contract Negotiations
  • Employee Management
  • Budget Control
  •  
     

    PROFESSIONAL PROFILE  

  • Demonstrated record of success in product management and online marketing strategies. Creative problem solver; with ability to drive revenue growth, resolve conflicts, improve morale, and consistently exceed profit goals.
  • Solid background in planning and executing process improvements, account management, and client relations management initiatives. Handson manager with highly developed negotiation skill and experience cultivating strategic business partnership. Equally strong in budgeting and financial management.
  • Proven ability to recognize and capitalize on online / offline market trends and assume bottomline responsibility for strategic planning, pricing, market research and forecasting. Broad knowledge of internet marketing discipline, including research, promotional planning, merchandising, and advertising.
  • Decisive team leader with extensive experience developing talent and managing project teams.
  • Persuasive communicator with welldeveloped presentation and negotiation skill. Able to develop productive relationship with partners, colleagues, clients, and staff at all levels.
  •  
     

    EMPLOYMENT HISTORY 
     

    Vice President of Marketing    bg Theory, LLC    – Present

  • Contractual partnership for AdWords Seminar for Success services, a global educational series sponsored by Google.
  • Partnership in bg Theory, an online media training and educational startup company that provides custom inhouse training for Fortune companies on all topics of internet media.
  • Create and technically edit training material for online media technology subjects such as PPC, SEO, Web design, UX/UI/IA, and Analytics.
  • Design educational programs for clients utilizing inhouse training programs and work directly with their media partners Google, YSM, MSN adCenter to produce joint training programs.
  • Manage all AdWords Seminar events including program operations, Google content approval, marketing, and landing page design.
  •  
     
     
     

    continued... 

    Senior Product Manager of Search Marketing Products RH Donnelley Interactive   –

  • Management and development of product architecture that drives the vision, long term strategy, and release of SEO and SEM products for Fortune media company with Print, IYP, and Local Search product lines. 
  • Lead creative design of landing page web product, define requirements for new functionality and features, coordinate visual redesign and information/interaction design, capture internal stakeholder requirements, and help define and understand external audiences. Work closely with PPC and organic traffic directors to ensure site code and design maximize traffic in addition to site conversions. Lead technical documentation and UX project teams.
  • Define conversion KPIs for landing page product and track performance using custom inhouse and third party web analytics tools.  Use meaningful data to evaluate, optimize and increase site conversion actions.   Manage over k active landing pages for national and SMB clients.
  • Manage data distribution product to over local search destination sites.  Business development, contract negotiation, and manage relationships with business partners. 
  • Project Manager / Leader for innovative pilots and campaigns including initial launch of AdWords Seminars in conjunction with Google, pilot for PPC partnership with Yahoo!, PayPerCall market analysis with Ingenio, Ecommerce PPC partnership with Amazon, and partnership with leading European yellow page company for PPC. 
  •  
     

    Founder / Consultant     Web Marketing Strategist   –

  • Complete oversight of website development, Internet marketing strategy, customer segment penetration and online directory management for numerous verticals and ecommerce environments.
  • Delivered email blasts, managed SEO / PPC campaigns utilizing paid and nonpaid strategies, and tracked performance using numerous web analytics tools. 
  • Coordinated site redesigns and optimized splash pages for PPC campaigns integrated with traditional marketing campaigns.
  • Strategized offline promotional responsibilities, including product rollouts and branding using newsletters, advertisement slipins, direct mail, press releases, event planning, and inhouse promotional activities. 
  • Managed strategic market launches and engineered document management strategies at the enterprise level.
  •  
     

    Founder       C. Custom Transport, Inc.  –

  • Creation of online freight brokerage website that was an original pioneer in offering an online ordering system in the industry.  Grew company from “kitchen table” to annual revenue of over $k. 
  • Lead design of website, conducted UE research, defined requirements for back end systems and front end design synergies, resulting in site conversion and customer satisfaction rates far above industry par.
  • Conducted extensive online media buying, procuring, tracking and management; campaign management, CRM system administration & support; designed online website promotions.
  • Delivered and calendared email blasts based on customer segmentation, managed affiliate marketing program, PPC campaigns and designed coordinating splash pages, and developed SEO strategy for the site resulting in page one rankings for targeted keywords.
  • Managed daytoday operations for full staff of developers, marketing representatives, and administrative personnel.
  •  
     

    Retail Marketing Director     Thomas Kinkade Signature   –  
     

    OTHER POSITIONS

    Combat Medic / Chaplains Assistant    Nebraska Army National Guard   –  
     

    EDUCATION

    University of Nebraska, Kearney, NE

    Completed Courses in Business Administration NonDegree

    Emphasis in Marketing GPA: .


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