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Leslie A. C.
Lincoln, NE ▪ ▪
Innovative and selfmotivated
Online Marketing Professional
seeks career position within dynamic organization. Exceptional ability
to work under high pressure, offering + years of Online Marketing,
Product Marketing / Management, Business Development, and Advertising
experience using cutting edge techniques and solid management acumen,
complimented by an entrepreneurial spirit and outofthebox creative
approach to all challenges.
Online Marketing Management
Online Product Development
User Interface Design
User Experience Design
Landing Page Optimization
Pay Per Click
Search Engine Optimization
Social Media Marketing
New Business Development
of success in product management and online
marketing strategies. Creative problem solver; with ability to drive
revenue growth, resolve conflicts, improve morale, and consistently
exceed profit goals.
in planning and executing process improvements, account management,
and client relations management initiatives. Handson manager with highly
developed negotiation skill and experience cultivating strategic business
partnership. Equally strong in budgeting and financial management.
Proven ability to
recognize and capitalize on online / offline market trends and assume
bottomline responsibility for strategic planning, pricing, market research
and forecasting. Broad knowledge of internet marketing discipline, including
research, promotional planning, merchandising, and advertising.
Decisive team leader
with extensive experience developing talent and managing project teams.
with welldeveloped presentation and negotiation skill. Able to develop
productive relationship with partners, colleagues, clients, and staff
at all levels.
Vice President of Marketing bg
Theory, LLC – Present
for AdWords Seminar for Success services, a global educational series
sponsored by Google.
Partnership in bg Theory,
an online media training and educational startup company that provides
custom inhouse training for Fortune companies on all topics of
Create and technically edit
training material for online media technology subjects such as PPC,
SEO, Web design, UX/UI/IA, and Analytics.
Design educational programs
for clients utilizing inhouse training programs and work directly with
their media partners Google, YSM, MSN adCenter to produce joint training
Manage all AdWords Seminar
events including program operations, Google content approval, marketing,
and landing page design.
Product Manager of Search Marketing Products RH Donnelley Interactive
Management and development
of product architecture that drives the vision, long term strategy,
and release of SEO and SEM products for Fortune media company with
Print, IYP, and Local Search product lines.
Lead creative design of
landing page web product, define requirements for new functionality
and features, coordinate visual redesign and information/interaction
design, capture internal stakeholder requirements, and help define and
understand external audiences. Work closely with PPC and organic traffic
directors to ensure site code and design maximize traffic in addition
to site conversions. Lead technical documentation and UX project teams.
Define conversion KPIs for
landing page product and track performance using custom inhouse and
third party web analytics tools. Use meaningful data to evaluate,
optimize and increase site conversion actions. Manage over k
active landing pages for national and SMB clients.
Manage data distribution
product to over local search destination sites. Business development,
contract negotiation, and manage relationships with business partners.
Project Manager / Leader
for innovative pilots and campaigns including initial launch of AdWords
Seminars in conjunction with Google, pilot for PPC partnership with
Yahoo!, PayPerCall market analysis with Ingenio, Ecommerce PPC partnership
with Amazon, and partnership with leading European yellow page company
Founder / Consultant Web Marketing
Complete oversight of website
development, Internet marketing strategy, customer segment penetration
and online directory management for numerous verticals and ecommerce
Delivered email blasts,
managed SEO / PPC campaigns utilizing paid and nonpaid strategies,
and tracked performance using numerous web analytics tools.
Coordinated site redesigns
and optimized splash pages for PPC campaigns integrated with traditional
Strategized offline promotional
responsibilities, including product rollouts and branding using newsletters,
advertisement slipins, direct mail, press releases, event planning,
and inhouse promotional activities.
Managed strategic market
launches and engineered document management strategies at the enterprise
Founder C. Custom Transport,
Creation of online freight
brokerage website that was an original pioneer in offering an online
ordering system in the industry. Grew company from “kitchen
table” to annual revenue of over $k.
Lead design of website,
conducted UE research, defined requirements for back end systems and
front end design synergies, resulting in site conversion and customer
satisfaction rates far above industry par.
Conducted extensive online
media buying, procuring, tracking and management; campaign management,
CRM system administration & support; designed online website promotions.
Delivered and calendared
email blasts based on customer segmentation, managed affiliate marketing
program, PPC campaigns and designed coordinating splash pages, and developed
SEO strategy for the site resulting in page one rankings for targeted
Managed daytoday operations
for full staff of developers, marketing representatives, and administrative
Marketing Director Thomas Kinkade Signature –
Combat Medic / Chaplains
Assistant Nebraska Army National Guard –
University of Nebraska,
in Business Administration NonDegree
Emphasis in Marketing