Resume for Laura P. for Manager / Supervisor / Team Leader / Internet Services & Development in Milan, Italy

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CURRICULUM VITAE

Laura P.

Nationality: Italian

Resident in Italy, Monza, Milan

Languages: English, Italian, basicSpanish

Mobile phone: +

Email  

Summary

+ years marketing experience in Europe for global IT companies and an indepth working experience across the Southern European region. 
PanEuropean roles include primarily major countries in Western Europe.

years in IT software and business solutions

years experience on a closeloop marketing model, with CRM systems dashboard management, and in coordination with sales teams

+ years in the newly formed data center business division at Cisco in Europe, supporting the introduction and the advancement of the company in computing bb serverblades, Virtualization and Cloud propositions currently one of the company’s new strategic business areas

PanEuropean experience on leading Marketing plans and teams, with proven results orientated, multicountries responsibilities; identifying and promoting new portfolios of offers as well as upsell and crossell plans.

 

Sept Todate                CISCO Systems

Worldwide networking leader. Southern Theatre, European Marketing 

Job Roles: . Senior Manager, Virtualization/Cloud Marketing, South EU Theatre Cisco       &

          . Partner Relationship Management with Intel Europe 

Executive Market Management and Subject Matter Expert, working close with the sales leadership team in the Theatre, which covers Italy, Spain, Portugal, Israel, Greece, Malta, Cyprus and most recently France. Responsible for outlining and regularly providing the DC/Virtualization market analysis and trends, the positioning and messaging of the proposition, as well as detailed marketing plans for the company’s DC/Virtualization and Cloud portfolio.

It coordinates sales engagements, channel, alliances and local marketing resources in order to adopt a single plan for execution through local teams; the role involves acting as the subject matter expert to support each of the local countries in the theatre in defining priorities according to strategy, evaluating effectiveness of the marketing investment, exploiting competitive acumen and interfacing with strategic ecosystems partners instrumental to the Cisco solutions, such as EMC, VMware, NetApp, Citrix and others. Additional responsibilities include: overall marketing investment and planning supervision, as well as coordination of all product launches and positioning of value propositions in coordination with relevant ecosystems partners as well as channel partners. The definition of the multiple routestomarket and business planning coordination together with the sales leaders complete the role's tasks. A direct involvement in Press and Analyst relations as well as external speaking opportunities are also requirements for the role; as a spokesperson there is a directly involved in all media engagements including TV, representing Cisco Virtualization/Cloud strategies, solutions and offerings. 

Regarding the Intel relationship in Europe and recently EMEAR, the start up of the engagement at multiple levels has been accomplished in order to integrate the Intel codevelopment and brand value into the new compute product line of Cisco – Unified Computing Systems. The overall investment in the startup phase of the joint market presence in Europe, from January until today, has been so successful and significant to drive the attention of Senior Top Management sales levels in both companies. 

ROI and MBO based on positioning opportunities, market share results, overall business achievements within the different geographies. 
 

Sept. Sept                CISCO SYSTEMS

Worldwide networking leader. Central WEuropean Marketing. 

Job Role: Leader of Technology Architectures Market Management, Cisco European Marketing 

Segments market management; the role focuses on the three Cisco strategic architectural solutions Borderless Network, Collaboration and Virtualization. Managing a team of market managers, specialized on each of the three specific Cisco Enterprise Architectures, the role involved the definition of highly impactful sales and channel programs, special offers and tools to increase sales penetration by account and target, white space opportunities identification, competitive displacements winbacks, tradeins and overall market expansion. The function developed contentspecific deliverables, in conjunction with corporate counterparts, to identify and address specific market opportunities, niches and growth potentials in the Enterprise, MidMarket, Commercial and Channel segments. The sales programs and marketing campaigns developed were delivered through the regional and countries execution field sales and marketing teams. 

ROI and MBO measurement based on delivery of effective campaign contents/packages reusable by sales, marketing and channel; Enterprise business impacts primarily crosssell and upsell analysis and Commercial pipeline contribution. 
 
 

Jan. Sept.               CISCO SYSTEMS

Worldwide networking leader. Data Center EMEA Business Development Division 

Job Role: Head of Data Centre Technology Marketing, EMEA

Manages a team of product managers and coordinates a closeloop marketing team, including communications functions, across EMEA for Cisco Data Centre solutions. Responsible for products and solutions strategy and directions in Europe, determines special offerings and prices, promotions and incentives for the field as part of full cycle marketing. Define competitive strategy and GoToMarket plans: from global products and solutions launches to sales and technical field enablement as well as channel, segments and overall outbound marketing plans. The team also creates deliverables and sales packages to support sales development and customers’ engagement at two levels –high touch or low touch as well as channel marketing. Strong internal crossfunctional coordination as well as internal communication and corporate engagement at either Corporate Marketing level as well as at Business Unit levels are key areas for success and hence complete the responsibilities.

Directly reporting into the Data Centre Business Operations Head for EMEA, the responsibility expands to being a member of the internal Data Centre TAG Technology Advisory Group that plays an advisory role in two key areas: first, by providing field and customers feedbacks to Corporate Business Unit and R&D for products enhancement, future development prioritisation and business considerations; second, by extending the influence of Cisco roadmaps to selected hightouch customers’, that regularly gather under NDA’s twice a year in CAB’s Customer Advisory Board meetings. 
 

Year        SIEBEL SYSTEMS Inc.

Worldwide leader in CRM Solutions. 

Job Role: Senior Director, CRM OnDemand Product Line for European Markets

Responsible for the ondemand SaaS CRM solutions, primarily targeting Medium and Small businesses in WEurope –reporting into the VP of Emea Marketing. The SMB Business for CRM ondemand solutions relied on multiple routestomarket such as online and telesales, it also developed a first line of resellers. Marketing was responsible for % of telesales pipeline coverage x.

The role involves coordination of direct and indirect resources, manages the European marketing budget for the MM and SMB segment for the OnDemand SaaS product line and covers marketing in Top countries UK, FR, GE, IT, SP. SMB marketing in EMEA used a closeloop approach, from the contact to the opportunity, thanks to a dedicated Telecenter Sales Development Team across EMEA. Responsibility includes:

Business analysis: dashboard analysis of responses, leads, conversion rates etc.

strategic guidelines to support sales, services and local marketing

marketing promotions, special online and telesales proactive proposals

marketing plan and execution in each of the priority countries in Europe

air coverage and awareness through Public Relations and Customer Wins

coordination of and with Telecenter Sales Development Team as well as incountry marketing resources

ROI and MBO based on proven business pipeline contribution and development

Company approved and trained spokesperson  

/       SIEBEL SYSTEMS Inc.

Worldwide leader in CRM Applications Software. 

Job Role: Director, Marketing, Southern Europe

Closeloop marketing process for Italy, Spain and Portugal. Reports directly into the VP of Emea Marketing.

Responsibilities:

Regional marketing planning and budgeting in line with sales objectives and with Corporate/Emea guidelines

Sales engagement and alignment in a matrix organisation Vertical and Geographies coordination

Integrated Marketing approach, full marketing mix coordination

Marketing focus on Customer Centricity

Representing the company on the market Company spokesperson with the media and external/public engagements

Closeloop Crm Marketing: sales Opportunity development and tracking with Crm best practices and solution

Coordination of a team of managers, professionals in both field marketing and telemarketing outbound/inbound.

Marketing measurement based on:

Opportunity assessed to sales per quarter

Sales pipeline development and pipeline outlook support x pipeline in months

Marketing ROI based on average cost per opportunity and opportunity by marketing offer/sales campaign

Analytics and Data quality, including Account targeting, profiling and monitoring

Each employee in the company is empowered to perform and excel with Customer Satisfaction

 
 

Years /      SIEBEL SYSTEMS Inc.

Worldwide leader in CRM Applications Software. 

Job Role: Director, Marketing, Italy

Launch of the Italian marketing operations and part of the country management board. Responsible for marketing startup and related marketing mix plans, budget and activities.

Coordinates both direct reports and external resources or agencies. 

Special internal acknowledgments and recognitions:

top performer in Marketing Emea;

Siebel WW Marketing of the Year

 

Years/      ORACLE ITALIA SPA

Worldwide leader in information management software and

Global software vendor. 

Job Role: Marketing & Communications Manager

Responsible for implementation and execution of the marketing and communication mix: pr, advertising and direct marketing, web marketing and web communication, company database marketing as well as customer references and marketing operations and events. Coordinates a team of direct reports and external agencies organised by disciplines. Highly focused and dedicated contributor to the company business and to the establishment of Oracle as a brand in Italy. 

Member of the Oracle European Communication Council for Advertising and Public Relations. 

 

Before experiences include: 

three years at Elea Group Olivetti Group Systech Spa – as business development and various responsibilities

one year with The Yankee Group Europe as the Italian sales representative

four years at Ing.C.Olivetti&C. Spa – Computers Division as Marketing Manager for the Large Account business division systems & network hardware

 

Education and Training 

Education:

Foreign Languages Degree in English, Spanish and German.

University curricula in Communication Sciences and Business Management at IULM, Milan.

 

Training and Continuous Education:

Management in Marketing at ISTUD, Belgirate in

Siebel Systems Management Trainings such as: Siebel Leadership, The habits of highly effective people, Resource Management and Motivation, etc.

Product Curricula @ Siebel Systems: Certification on Siebel Marketing . product line

Siebel Corporate Public Relation Spokesperson certification,

CIM – Chartered Institute of Marketing – UK –Strategic BB Marketing

CFMT – education of Manager Italia Association.

 

Foreign Languages Skills:

Italian, mother tongue

English, speaking and w