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Resident in Italy,
+ years marketing experience
in Europe for global IT companies and an indepth working experience
across the Southern European region.
years in IT software
and business solutions
on a closeloop marketing model, with CRM systems dashboard management,
and in coordination with sales teams
+ years in the newly
formed data center business division at Cisco in Europe, supporting
the introduction and the advancement of the company in computing bb
serverblades, Virtualization and Cloud propositions currently one
of the company’s new strategic business areas
on leading Marketing plans and teams, with proven results orientated,
multicountries responsibilities; identifying and promoting new portfolios
of offers as well as upsell and crossell plans.
PanEuropean roles include primarily major countries in Western Europe.
leader. Southern Theatre, European Marketing
. Senior Manager, Virtualization/Cloud Marketing, South
EU Theatre Cisco
. Partner Relationship Management
with Intel Europe
Management and Subject Matter Expert, working close with the sales leadership
team in the Theatre, which covers Italy, Spain, Portugal, Israel, Greece,
Malta, Cyprus and most recently France. Responsible for outlining and
regularly providing the DC/Virtualization market analysis and trends,
the positioning and messaging of the proposition, as well as detailed
marketing plans for the company’s DC/Virtualization and Cloud portfolio.
sales engagements, channel, alliances and local marketing resources
in order to adopt a single plan for execution through local teams; the
role involves acting as the subject matter expert to support each of
the local countries in the theatre in defining priorities according
to strategy, evaluating effectiveness of the marketing investment, exploiting
competitive acumen and interfacing with strategic ecosystems partners
instrumental to the Cisco solutions, such as EMC, VMware, NetApp, Citrix
and others. Additional responsibilities include: overall marketing investment
and planning supervision, as well as coordination of all product launches
and positioning of value propositions in coordination with relevant
ecosystems partners as well as channel partners. The definition of
the multiple routestomarket and business planning coordination together
with the sales leaders complete the role's tasks. A direct involvement
in Press and Analyst relations as well as external speaking opportunities
are also requirements for the role; as a spokesperson there is a directly
involved in all media engagements including TV, representing Cisco
Virtualization/Cloud strategies, solutions and offerings.
Intel relationship in Europe and recently EMEAR, the start up of the
engagement at multiple levels has been accomplished in order to integrate
the Intel codevelopment and brand value into the new compute product
line of Cisco – Unified Computing Systems. The overall investment
in the startup phase of the joint market presence in Europe, from January
until today, has been so successful and significant to drive the
attention of Senior Top Management sales levels in both companies.
ROI and MBO based
on positioning opportunities, market share results, overall business
achievements within the different geographies.
leader. Central WEuropean Marketing.
Leader of Technology Architectures Market Management, Cisco European
management; the role focuses on the three Cisco strategic architectural
solutions Borderless Network, Collaboration and Virtualization. Managing
a team of market managers, specialized on each of the three specific
Cisco Enterprise Architectures, the role involved the definition of
highly impactful sales and channel programs, special offers and tools
to increase sales penetration by account and target, white space opportunities
identification, competitive displacements winbacks, tradeins and
overall market expansion. The function developed contentspecific deliverables,
in conjunction with corporate counterparts, to identify and address
specific market opportunities, niches and growth potentials in the Enterprise,
MidMarket, Commercial and Channel segments. The sales programs and
marketing campaigns developed were delivered through the regional and
countries execution field sales and marketing teams.
ROI and MBO measurement
based on delivery of effective campaign contents/packages reusable by
sales, marketing and channel; Enterprise business impacts primarily
crosssell and upsell analysis and Commercial pipeline contribution.
leader. Data Center EMEA Business Development Division
Head of Data Centre Technology Marketing, EMEA
Manages a team
of product managers and coordinates a closeloop marketing team, including
communications functions, across EMEA for Cisco Data Centre solutions.
Responsible for products and solutions strategy and directions in Europe,
determines special offerings and prices, promotions and incentives for
the field as part of full cycle marketing. Define competitive strategy
and GoToMarket plans: from global products and solutions launches
to sales and technical field enablement as well as channel, segments
and overall outbound marketing plans. The team also creates deliverables
and sales packages to support sales development and customers’ engagement
at two levels –high touch or low touch as well as channel marketing.
Strong internal crossfunctional coordination as well as internal communication
and corporate engagement at either Corporate Marketing level as well
as at Business Unit levels are key areas for success and hence complete
into the Data Centre Business Operations Head for EMEA, the responsibility
expands to being a member of the internal Data Centre TAG Technology
Advisory Group that plays an advisory role in two key areas: first,
by providing field and customers feedbacks to Corporate Business Unit
and R&D for products enhancement, future development prioritisation
and business considerations; second, by extending the influence of Cisco
roadmaps to selected hightouch customers’, that regularly gather
under NDA’s twice a year in CAB’s Customer Advisory Board meetings.
in CRM Solutions.
Senior Director, CRM OnDemand Product Line for European Markets
the ondemand SaaS CRM solutions, primarily targeting Medium and Small
businesses in WEurope –reporting into the VP of Emea Marketing. The
SMB Business for CRM ondemand solutions relied on multiple routestomarket
such as online and telesales, it also developed a first line of resellers.
Marketing was responsible for % of telesales pipeline coverage x.
The role involves
coordination of direct and indirect resources, manages the European
marketing budget for the MM and SMB segment for the OnDemand SaaS product
line and covers marketing in Top countries UK, FR, GE, IT, SP. SMB
marketing in EMEA used a closeloop approach, from the contact to the
opportunity, thanks to a dedicated Telecenter Sales Development Team
across EMEA. Responsibility includes:
dashboard analysis of responses, leads, conversion rates etc.
to support sales, services and local marketing
special online and telesales proactive proposals
marketing plan and
execution in each of the priority countries in Europe
air coverage and awareness
through Public Relations and Customer Wins
coordination of and
with Telecenter Sales Development Team as well as incountry marketing
ROI and MBO based
on proven business pipeline contribution and development
Company approved and
in CRM Applications Software.
Director, Marketing, Southern Europe
process for Italy, Spain and Portugal. Reports directly into the VP
of Emea Marketing.
planning and budgeting in line with sales objectives and with Corporate/Emea
Sales engagement and
alignment in a matrix organisation Vertical and Geographies coordination
approach, full marketing mix coordination
Marketing focus on
Representing the company
on the market Company spokesperson with the media and external/public
Closeloop Crm Marketing:
sales Opportunity development and tracking with Crm best practices and
Coordination of a
team of managers, professionals in both field marketing and telemarketing
to sales per quarter
Sales pipeline development
and pipeline outlook support x pipeline in months
Marketing ROI based
on average cost per opportunity and opportunity by marketing offer/sales
Analytics and Data
quality, including Account targeting, profiling and monitoring
Each employee in the
company is empowered to perform and excel with Customer Satisfaction
Years / SIEBEL
in CRM Applications Software.
Director, Marketing, Italy
Launch of the
Italian marketing operations and part of the country management board.
Responsible for marketing startup and related marketing mix plans,
budget and activities.
direct reports and external resources or agencies.
acknowledgments and recognitions:
in Marketing Emea;
Siebel WW Marketing
of the Year
in information management software and
Marketing & Communications Manager
implementation and execution of the marketing and communication mix:
pr, advertising and direct marketing, web marketing and web communication,
company database marketing as well as customer references and marketing
operations and events. Coordinates a team of direct reports and external
agencies organised by disciplines. Highly focused and dedicated contributor
to the company business and to the establishment of Oracle as a brand
Member of the
Oracle European Communication Council for Advertising and Public Relations.
Before experiences include:
three years at
Elea Group Olivetti Group Systech Spa
– as business development and various responsibilities
one year with The
Yankee Group Europe as the Italian sales representative
four years at Ing.C.Olivetti&C.
Spa – Computers Division as Marketing Manager for the Large Account
business division systems & network hardware
Degree in English, Spanish and German.
in Communication Sciences and Business Management at IULM, Milan.
Management in Marketing
at ISTUD, Belgirate in
Siebel Systems Management
Trainings such as: Siebel Leadership, The habits of highly effective
people, Resource Management and Motivation, etc.
@ Siebel Systems: Certification on Siebel Marketing . product line
Siebel Corporate Public
Relation Spokesperson certification,
CIM – Chartered
Institute of Marketing – UK –Strategic BB Marketing
CFMT – education
of Manager Italia Association.