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Linked IN Profile & recommendations:
years of experience
in all aspects of online marketing, sales, IT, Digital new Media, traffic
SEO, ONLINE MEDIA BUYING, AFFILIATE, CONVERSION, eCOMMERCE and USABILITY/UX
Date and place of birth: .. Split,
Fluent languages in speaking and
writing: English, Italian, Croatian native,
Elementary: Macedonian, German, French,
Elementary also in Russian, understanding
cyrilic script. Basic understanding of any of Slavic languages group,
specially in written form.
Best practice compliant to IAB and
Enthusiastic approach to SEO/SEM, ad
and content copywriting.
Knowledge of ecommerce and Internetbased business models,
SEO, affiliate marketing, web usability, analytics, high standard of
computer literacy and best practices in IT technology in general.
Attendance IAB Interact! Brussels
Google Adwords professional GAP qualification
– / Financial Services Cyprus
Forex company + employees SEO
& Conversion Analyst in
international team at companies online R&D department. Responsible
for keyword research, keyword targeting, online competition research,
onsite SEO tuning and conversion optimisation. Based on keyword research
new projects websites were developed.
.COM Travel agency, member of TUI group
– employees SEO
& Internet marketing Specialist
Responsible for overall online marketing.
Paid search campaigns including PPC, DISPLAY, SEO… variety of analytics
and performance reporting, Ad copy,, budget managing, targeted link
building, Built in house affiliate program, network of partners
with ca. websites. Increased online sales by ca. % yearly.. Increased
brand awareness on targeted markets by individually based keyword and
media research for each country. Managed projects and services outsourced
to specialist companies.
freelance, of United States based online sponsor programs, SEO, link building, traffic
trading, and conversion.Built
network of websites fully SEO, traffic exchange, link building. Tested
variety of sponsor landing pages for best conversions.
IT Senior sales Manager Account & product
IT Intel product sales Manager, Account
& product line management, wholesale sales forecasts.
Sales Manager PC retail, connectivity & accessories
wholesale, offers preparation for INTL tenders
IT Retail computer hardware, software &
accessories sales manager, customer support
TV video graphic design, broadcast video
edit and creation of TV commercials
employed – software and hardware
PAID SEARCH ENGINE MARKETING
Managing Multilanguage PPC
paid search campaigns across variety of search engines and networks
on targeted European markets, multiple brands.
Google Adwords : Search Network, Content
Network & Display, mobile, video, RSS feeds,Geotargeting, In text
advertising, bid for placement.
Yahoo search marketing, Yahoo Direct,
MSN Bing, MIVA, Adbrite, Bidvertiser, Mirago, Etarget, Adlink, Yell,
Planning, implementation and launch
online marketing campaigns based on defined keyword list.
Controlling performance and adjusting
bids, goals, conversion trackers, spend limits capping by campaign.
Text ads copywriting with CTR minded/customer
Search campaign optimisation from both branding and sales point of
Inserting dynamic keyword feature in
ads if appropriate.
Evaluating keyword performance, based
on CTR and quality score, conversion.
Managing bid increases/decreases and keyword deletions, adding negative
keywords, expanding relevant keyword list based on research conclusions.
Applying changes of Ad copy and structure based on conversion of landing
Regular communication with paid search
providers representatives, gathering info about changes and new program
features, participating in beta testing of new campaign services
Suggesting new features and innovations
in PPC interface to wider Google Adwords tech and marketing team at
Google Adwords workshops.
Expanding portfolio of engines and
relevant online media, maximizing exposure and potential.
Testing new creative formats and online
MARKETING MEDIA BUYING DISPLAY, BANNERS,
LINK ACQUISITION, EDITORIALS
Identifying and targeting online
media based on keyword research and market research.
Direct deals with website owners or network representatives. Negotiation,
Dealing with various financial models CPM, CPC, CPD contracts.
Online marketing acquisition initiatives online strategic partnerships.
Coordinating and advising designers, translators in development banners,
advanced banners, RSS & xml feeds CTR minded.Implementation monitoring,
Coordination with other marketing mix participants TV, print, radio,
brochures, catalogues and flyers
onsite & offsite
Plan implement and manage SEO
campaigns, ethical SEO “white hat”
SEO efficiency monitoring using Google webmaster tools, creating reports.
Market analysis and keyword research
using Google keyword suggestion tool and Google Trends, other own techniques
and online available resources.
Utilizing third party SEO tools: submitters, various ranking analyzers
Traffic Travis, Internet business promoter, Market Samurai, Google
Optimizing all web site media elements: web content structure, text,
images, videos, file naming
Reducing indexing blocker elements of site: extensive java scripts,
Defining strategy in cooperation with
developers, product managers, designers in house and outsourced.
Keyword sensitive url organisation,
Url rewrites making database/dynamic driven data on website displaying
in a search engine friendly format.
Reducing costs of SEM PPC campaigns
as result of proactive monitoring and managing of SEO results.
SEO FOOTER interlinking definition and strategy, META tags definition,
Page Rank optimizing and balancing.
SEO copywriting, including content article writing, copy Analysis,
optimisation and expansion.
Evaluate performance of actual copy
and optimise based on search engine rankings.
inbound links generation by linkbuilding submitting to directories,
forums community sites, aggregators ...
increasing brand awareness by submitting websites to various industry/mainstream
contests, gaining media exposure and long term authority site building.
Advising journalists on SEO for press
– in house and rd party networks
Affiliate marketing program In house introducing, development
& management from scratch.
Systematically recruiting new affiliates,
channels, partners with ca websites.
Plan, implement, launch & control affiliate marketing
Selection of software to be bought for driving the program
Working to increase traffic and conversions
Winwinwin concept buyeraffiliatemerchant by interaction with affiliates
Developing and adjusting the payment
models for affiliates , processing payments and verifying/approving
Developing incentives for affiliates
extra commissions for special target,developing awareness of new products
for promotion via newsletters, developing loyalty of
program via competitions
e.g. banner design competition
Integrating product portfolio into
other affiliate networks worldwide via various models percentage, CPA...,
negotiating best terms
Testing various traffic origins and commission models to achieve the
Research, defining strategic BB partner sites : online merchant
stores, price comparison aggregators Yahoo, Kelkoo niche portals
Adapting tools and iframe or XML data feeds for BB partners, negotiating
best terms, monitoring implementation, and performance
EMAIL MARKETING CAMPAIGNS
– LOYALITY PROGRAMS, SOCIAL NETWORKS & UGC
Distribution of newsletters
via dedicated Management system software to segmented buyers optin
Advising designers and content writers for best user experience. Testing
various concepts for best results.
QA of graphics and uploading into system, embedding campaign tracking
urls into html, generating performance reports.
Developing and executing periodical discount cupon incentive campaigns
to subscribers base.
Expanding and updating subscribers database, developing and testing
various acquisition approach by country
Promotion & branding channels setup
Facebook, Linked in ...
UGC user generated content services
conceptualisation and implementation monitoring.
Budget planning, forecasting
spend by online marketing channels.
Distribution and managing funds for paid search campaigns and other
online media channels.
Managed allocated budget of K EUR, can handle any agreed figure
based on ROI reports.
– ONLINE ANALYTICS & FINANCIAL
Reporting to Internet sales director.
Reporting detailed performance
stats and insights on a weekly basis trends, behaviours etc.
Reporting on competitors online activity, linkbuilding strategy,
monitoring changes and tactics.
Regular weekly meetings with
sales team analysing last week’s result and coordinating actual operations.
Creating report synthesis of spend
PPC, SEO,DISPLAY, AFF and performance of all channels in unified
ROI metrics based on CPCCPA cost per action sale/order conversion
ratios, total valuee of visitor, towards budget.
Create and develop existing tools to benefit the accuracy of KPI
Working across multiple data
sources, to gather and generate data synthesis report for strategic
and budgeting decisions.
Content and product related slogans
development, teaming with classic offline marketing mix forces Print,TV,Radio
Brand awareness incentive push via
all and new media channels.
Identifying CoBranding online and
Google Analytics conversion tracker
and goals monitoring on daily and weekly basis.
Aplying conversion tracker to all paid search providers to evaluate
the origin of best performing traffic.
Optimizing landing pages for paid search campaigns.
Optimizing landing pages lead to higher
keyword quality score and better ad placement toward competitors, higher
CTR and conversion.
Above combined techniques lead
to best possible ROI.
Developing best practice ongoing
analysis of online sales processes, identifying failure points and improvement
Contributing in tweaking presale
and post sale processes aiming to increase online conversion rate, new
customer acquisition and retetntion.
Contributing in optimising online sales proces to increase customer
spending both as immediate and long term online sales strategy.
QA propositions to web technical and
Utilising existing CRM data for trends determining and using it
in conversion improvement efforts.
Determining online market demand
for targeted product.
Keyword research, keyword targeting,
keyword conversion potential analysis, expanding keyword groups
Business Intelligence data gathering
for executing usable competition analysis, sharing market facts with
other sectors product management, offline management
Segmenting targeted national and language markets
Optimizing the INTL PPC campaigns to local country specifics.
Research opportunities to expand
targeted keywords, and implement by building new keyword lists.