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Resume for Sasha C. for Other / Internet Services & Development in ZAPRESIC, Croatia

Occupation: Other Industry: Internet Services & Development
Country: Croatia City: ZAPRESIC
State: Zagrebacka ZIP: 1290

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Kodrmanova / 


Mobile : +

Landline : +  
email :

Linked IN Profile & recommendations:  

years of experience in all aspects of online marketing, sales, IT, Digital new Media, traffic analytics  

Date and place of birth: .. Split, Croatia

Fluent languages in speaking and writing: English, Italian, Croatian native, Serbian, Bosnian

Elementary: Macedonian, German, French, Spanish, Greek.

Elementary also in Russian, understanding cyrilic script. Basic understanding of any of Slavic languages group, specially in written form. 

Best practice compliant to IAB and Google standards.

Enthusiastic approach to SEO/SEM, ad and content copywriting. 
Knowledge of ecommerce and Internetbased business models, SEO, affiliate marketing, web usability, analytics, high standard of computer literacy and best practices in IT technology in general.

Attendance IAB Interact! Brussels – Belgium.

Google Adwords professional GAP qualification in progress. 

Employment history:

– / Financial Services Cyprus Forex company + employees SEO & Conversion Analyst in international team at companies online R&D department. Responsible for keyword research, keyword targeting, online competition research, onsite SEO tuning and conversion optimisation. Based on keyword research new projects websites were developed. 

.COM Travel agency, member of TUI group – employees SEO & Internet marketing Specialist .

Responsible for overall online marketing. Paid search campaigns including PPC, DISPLAY, SEO… variety of analytics and performance reporting, Ad copy,, budget managing, targeted link building, Built in house affiliate program, network of partners with ca. websites. Increased online sales by ca. % yearly.. Increased brand awareness on targeted markets by individually based keyword and media research for each country. Managed projects and services outsourced to specialist companies.


: Affiliate partner freelance, of United States based online sponsor programs, SEO, link building, traffic trading, and conversion.Built network of websites fully SEO, traffic exchange, link building. Tested variety of sponsor landing pages for best conversions.

IT Senior sales Manager Account & product management, team management people

IT Intel product sales Manager, Account & product line management, wholesale sales forecasts.

OLYMPIC INTERNATIONAL Sales Manager PC retail, connectivity & accessories wholesale, offers preparation for INTL tenders

IT Retail computer hardware, software & accessories sales manager, customer support

TV video graphic design, broadcast video edit and creation of TV commercials

Self employed – software and hardware distribution


Managing Multilanguage PPC paid search campaigns across variety of search engines and networks on targeted European markets, multiple brands.

Google Adwords : Search Network, Content Network & Display, mobile, video, RSS feeds,Geotargeting, In text advertising, bid for placement.

Yahoo search marketing, Yahoo Direct, MSN Bing, MIVA, Adbrite, Bidvertiser, Mirago, Etarget, Adlink, Yell, Facebook …

Planning, implementation and launch online marketing campaigns based on defined keyword list.

Controlling performance and adjusting bids, goals, conversion trackers, spend limits capping by campaign.

Text ads copywriting with CTR minded/customer centric strategy. 
Search campaign optimisation from both branding and sales point of view.

Inserting dynamic keyword feature in ads if appropriate.

Evaluating keyword performance, based on CTR and quality score, conversion. 
Managing bid increases/decreases and keyword deletions, adding negative keywords, expanding relevant keyword list based on research conclusions.  
Applying changes of Ad copy and structure based on conversion of landing page.

Regular communication with paid search providers representatives, gathering info about changes and new program features, participating in beta testing of new campaign services

Suggesting new features and innovations in PPC interface to wider Google Adwords tech and marketing team at Google Adwords workshops.

Expanding portfolio of engines and relevant online media, maximizing exposure and potential.

Testing new creative formats and online advertising concepts.

Identifying and targeting online media based on keyword research and market research.  
Direct deals with website owners or network representatives. Negotiation, client facing. 
Dealing with various financial models CPM, CPC, CPD contracts. 
Online marketing acquisition initiatives online strategic partnerships. 
Coordinating and advising designers, translators in development banners, advanced banners, RSS & xml feeds CTR minded.Implementation monitoring, QA. 
Coordination with other marketing mix participants TV, print, radio, brochures, catalogues and flyers  
SEO onsite & offsite 
Plan implement and manage SEO campaigns, ethical SEO “white hat” 
SEO efficiency monitoring using Google webmaster tools, creating reports.

Market analysis and keyword research using Google keyword suggestion tool and Google Trends, other own techniques and online available resources. 
Utilizing third party SEO tools: submitters, various ranking analyzers Traffic Travis, Internet business promoter, Market Samurai, Google Adplanner … 
Optimizing all web site media elements: web content structure, text, images, videos, file naming 
Reducing indexing blocker elements of site: extensive java scripts, overweight images...

Defining strategy in cooperation with developers, product managers, designers in house and outsourced.

Keyword sensitive url organisation, Url rewrites making database/dynamic driven data on website displaying in a search engine friendly format.

Reducing costs of SEM PPC campaigns as result of proactive monitoring and managing of SEO results. 
SEO FOOTER interlinking definition and strategy, META tags definition, Page Rank optimizing and balancing. 
SEO copywriting, including content article writing, copy Analysis, optimisation and expansion.

Evaluate performance of actual copy and optimise based on search engine rankings.  
inbound links generation by linkbuilding submitting to directories, forums community sites, aggregators  ... 
increasing brand awareness by submitting websites to various industry/mainstream contests, gaining media exposure and long term authority site building.

Advising journalists on SEO for press releases 
BC Affiliate – in house and rd party networks 
Affiliate marketing program In house introducing, development & management from scratch.

Systematically recruiting new affiliates, channels, partners with ca websites.  
Plan, implement, launch & control affiliate marketing 
Selection of software to be bought for driving the program

Working to increase traffic and conversions Winwinwin concept buyeraffiliatemerchant by interaction with affiliates

Developing and adjusting the payment models for affiliates , processing payments and verifying/approving legitimate sales

Developing incentives for affiliates extra commissions for special target,developing awareness of new products for promotion via newsletters, developing loyalty of 

    program via competitions e.g. banner design competition

Integrating product portfolio into other affiliate networks worldwide via various models percentage, CPA..., negotiating best terms 
Testing various traffic origins and commission models to achieve the best conversions 
Research, defining strategic BB partner sites : online merchant stores, price comparison aggregators Yahoo, Kelkoo niche portals  
Adapting tools and iframe or XML data feeds for BB partners, negotiating best terms, monitoring implementation, and performance 
Distribution of newsletters via dedicated Management system software to segmented buyers optin subscribers base, 
Advising designers and content writers for best user experience. Testing various concepts for best results. 
QA of graphics and uploading into system, embedding campaign tracking urls into html, generating performance reports. 
Developing and executing periodical discount cupon incentive campaigns to subscribers base. 
Expanding and updating subscribers database, developing and testing various acquisition approach by country

Promotion & branding channels setup Facebook, Linked in ...

UGC user generated content services conceptualisation and implementation monitoring. 

Budget planning, forecasting spend by online marketing channels. 
Distribution and managing funds for paid search campaigns and other online media channels. 
Managed allocated budget of K EUR, can handle any agreed figure based on ROI reports.


  Reporting to Internet sales director.

  Reporting detailed performance stats and insights on a weekly basis trends, behaviours etc. 
  Reporting on competitors online activity, linkbuilding strategy, monitoring changes and tactics.

  Regular weekly meetings with sales team analysing last week’s result and coordinating actual operations. 
  Creating report synthesis of spend PPC, SEO,DISPLAY, AFF and performance of all channels in unified ROI metrics based on CPCCPA cost per action sale/order conversion ratios, total valuee of visitor, towards budget. 
Create and develop existing tools to benefit the accuracy of KPI monitoring analysis

  Working across multiple data sources, to gather and generate data synthesis report for strategic and budgeting decisions. 


Content and product related slogans development, teaming with classic offline marketing mix forces Print,TV,Radio

Brand awareness incentive push via all and new media channels.

Identifying CoBranding online and offline partners.

CONVERSION optimisation

Google Analytics conversion tracker and goals monitoring on daily and weekly basis. 
Aplying conversion tracker to all paid search providers to evaluate the origin of best performing traffic. 
  Optimizing landing pages for paid search campaigns.

Optimizing landing pages lead to higher keyword quality score and better ad placement toward competitors, higher CTR and conversion.

  Above combined techniques lead to best possible ROI.

  Developing best practice ongoing analysis of online sales processes, identifying failure points and improvement opportunities.

  Contributing in tweaking presale and post sale processes aiming to increase online conversion rate, new customer acquisition and retetntion.  
  Contributing in optimising online sales proces to increase customer spending both as immediate and long term online sales strategy.

QA propositions to web technical and production teams. 
Utilising existing CRM data for trends determining and using it in conversion improvement efforts.


  Determining online market demand for targeted product.

  Keyword research, keyword targeting, keyword conversion potential analysis, expanding keyword groups

  Business Intelligence data gathering for executing usable competition analysis, sharing market facts with other sectors product management, offline management 
  Segmenting targeted national and language markets 
  Optimizing the INTL PPC campaigns to local country specifics.

  Research opportunities to expand targeted keywords, and implement by building new keyword lists.

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