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Roxane Alvo A.
Bay Hammock Lane
• Independent Consultant: Healthcare and other Marketing projects including
social media, video, newspaper and magazine articles to drive donations and
volunteers to nonprofit client.
• Conceived, designed, and implemented major strategic North American distribution program for Kendall
Healthcare, a Tyco Company, producing % of total revenues for this business sector in years
• Managed New England regional operation for national emergency medical equipment rental company,
supervising/administering all P&L, sales, operations, hiring and training
• Expert, Persuasive Communications, written and verbal
Convert audiences to new attitudes/philosophies; wrote/produce program
newsletters, sales manuals; train dozens of personnel; presentations for
large audiences, internal corporate and customers
• Design and establishment of financial, marketing and distribution programs
including IT support
Handson, comprehensive management of all components, from IT upgrades and integration to all administrative,
sales, and other operational functions
• Event Management
Independent Consultant, September to Present
Writing, Public Relations, Marketing assignments in Patient Advocacy, Real
Estate, Healthcare industry
Program Director, The Jewish Pavilion permanent PT assignment since September
Create holiday events, recruit, train, and place volunteers as visitors to
Jewish seniors in longterm care. Increased commitments of volunteers by
creating monthly events benefiting all residents, and driving facility
Manager, Rental Operations, Kendall Healthcare, A Tyco Company, October
• Reported directly to the Vice President to guarantee a successful launch of
a critical new business unit.
• Launched Kendall into successful national medical equipment rental
business, a radical departure from distribution as usual for this long time
healthcare distribution company.
Operational: Designed and set up rapid equipment turn around entity, established operations and
customer service standards and procedures, created lease and rent to own options for customers
Sales Management: implemented additional sales training, and promoted to sales force. Published an
informative and funny newsletter about rentals and new financial programs to keep sales reps
enthusiastic and competitive about selling.
Financial Management: Maximized profits by effectively utilizing resources with rapid customer
response and equipment turn around time while maintaining excellent quality control.
Effectively worked with MIS to revamp current sales order entry software to accommodate order entry
and tracking of rentals, leases, and sales. Worked with MIS, Distribution, Sales, Marketing and other
teams as this new division created many radical companywide business philosophy and attitude
changes. Within years, rentals produced % of total equipment revenue for this Kendall division and
changed the way hospitals acquired equipment.
Branch Manager, New England, MEDIQ PRN, October to October
P&L, sales, operations, hiring and training responsibilities for New England
office of national medical rental equipment company. Provided hospitals over
types of name brand medical equipment, rented with onehour delivery on a
hour basis, days per year. Managed a staff of drivers and biomedical
technicians. Sold services to various departments at hospitals throughout the
greater Boston area.
Territory Manager and Sales Trainer, United Medical Division of Pfizer, Tampa,
Central Florida Territory Manager for skin care, wound management and I.V.
supplies to hospitals and medical distributors, vertically selling to all
departments including ICU and OR.
Sales Trainer: Created new training modules: anatomy, physiology, field sales training, and proprietary software.
Field Sales Merchandiser, Atari, Tampa, Florida, .
An independent position requiring travel throughout the Southeast U.S. Created
computer seminars at major volume retail sites, planned merchandising
programs, coordinated media buying and placement decisions, conducted sales
and product software training for our retail sales accounts, and developed and
assisted in dealer promotions.
Manager, Gordon’s Jewelers, Tampa, Florida, .
Supervised office and sales staff. Personal sales consistently in the top %
of all regional salespersons. Duties included credit extension and
collections. Started working at Gordon’s as parttime sales help while in
Bachelor of Arts, Finance, . College of Business Administration.
University of South Florida, Tampa, Florida.
Certified Real Estate Assistant,
Certificate in Patient Advocacy, . Alfus Patient Advocacy Program, University of Miami
Crew team, Orlando Rowing Club
Avid bicycle rider