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<pre>Array ( [var] => cut_url ) </pre> Resume for Mark C. for Advertising / Marketing / PR / Manufacturing in OLD SAYBROOK, Connecticut. Search More Resumes for Advertising / Marketing / PR on Resumark.com #V924PP6Q3
 

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Resume for Mark C. for Advertising / Marketing / PR / Manufacturing in OLD SAYBROOK, Connecticut




Occupation: Advertising / Marketing / PR Industry: Manufacturing
Country: United States City: OLD SAYBROOK
State: Connecticut ZIP: 06475



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Mark R. C. w Old Saybrook, CT

      w C: .. w  

MARKETING, PRODUCT MANAGEMENT & BUSINESS DEVELOPMENT EXECUTIVE

—Expertise in consumer products for big box retailers— 

Strategic years of executive experience in product development, product management, global sourcing, marketing, strategic market planning, sales support and general management. Offer an expansive network of industry suppliers in Europe and the Far East. Verifiable record of reducing overhead costs while driving up net profits and preserving quality. Strong background in general management, P&L and proven ability to sustain profitability despite formidable economic and market challenges. Retail, Manufacturing and sales experience in Consumer Products. Last years spent working with big box retailers. 

EXPERIENCE & ACHIEVEMENTS 

LTL HOME PRODUCTS INC., Schuykill / Haven, PA  – Present

Leading supplier of folding doors and glass shelving with annual revenues of $M

Vice President, Marketing & Product Development

Recruited by owner to help grow company. Manage a team of in customer service, inventory control, purchasing and graphics design. Accountable for product development, business development, marketing, supply chain management and procurement. Oversee offices in Taiwan and Germany and factories in the Far East. Serve on executive committee to direct and manage short and longterm company planning.

  • Increased gross margins by % generating an overall profit margin of %:
  • Stoked competition between vital suppliers to clinch lowest pricing.
  • Cut procurement costs by up to % by sourcing to Asian markets for identical/improved quality.
  • Recommended the sale of an under utilized distribution facility that created a $M+ profit and saved $ monthly in operating costs.
  • Identified a product defect with an overseas supplier that affected $K worth of inventory. Secured credits and developed a formal testing procedure to eliminate further product flaws that protected countless sales opportunities.
  • Developed new product line including design, branding, packaging and all marketing collateral that:
  • Added % in annual revenues and increased gross margins by %
  • Met a growing trend in US markets for decorative glass shelving products.
  • Created a formal marketing department that boosted the company’s ability to effectively market products and meet customer needs.
  •  

    C. & SMITH ASSOCIATES, Rockland, MA  –

    Manufacturer’s rep agency specializing in selling nationally to wholesale club industry

    President / Owner

    Leveraged earlier experience as a buyer for BJ’s Wholesale Club to start this business. Created business plan, oversaw daily operations and managed P&L. Developed and executed marketing and sales strategies.

  • Grew sales from zero to $M over a year period with an average sales commission of % and paid back promissory note in first months.
  •  

    Earlier Career Highlights: 

    Buyer / Merchandiser, BJ’S WHOLESALE CLUB, Natick, MA

  • Catapulted sales of newly emerging personal home computers from zero to over $ million in just years:
  • Positioned store as a formidable competitor to traditional retailers and enabled it to compete with big players such as Costco and Sam’s.
  • Selected and hired quality people for this startup that have all remained with the company to date.
  •  

    Sales Representative / Assistant Buyer / Buyer / Senior Buyer

    GROSSMANS’ LUMBER, Braintree, MA

  • Turned around an underperforming department that had not hit sales and margin goals for consecutive years; within months increased sales by % and margins by %.
  • Created a new concept for display and merchandising of a pine molding product that drove up revenues and profits significantly.
  •  

    CAREER MILESTONES

    —during past years— 

  • Led the growth of a newly formed home products company from $M to over $ million in just years while raising bottom line profits from .% to %:
  • Achieved record sales growth of % through most of the s 
  • Drove sales growth of % through and continue growth despite economy, with current annual revenues of $M
  • Built a core business in interior folding doors that represents % of total sales and effectively eliminated all major competitors.
  • Pivotal in leading organizational change and restructuring the company to maximize its performance and solidify its presence in the marketplace:
  • Developed formal departments for operations, human resources, finance, sales and marketing, and created processes and quality testing procedures
  • Instilled an environment that fostered teamwork and recognition of employee contributions; leading to improved morale and a near zero turnover rate.
  • Developed and launched a robust new product line in that:
  • Decreased dependency on big box retailers and opened new pipelines online and with smaller retailers
  • Led to private labeling of this unique line of shelving and built sales to $M annually
  • Facilitated a sales increase of +% and increased overall gross margins by points despite current economy
  • Diversified the company’s product mix to include a lucrative line
  • Opened up sourcing by partnering with a German shelving company

    EDUCATION 

    NORTHEASTERN UNIVERSITY, Boston, MA

    Bachelor of Science, Marketing


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