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<pre>Array ( [var] => cut_url ) </pre> Resume for Charles W. for Executive Manager / Manufacturing in Halstead, Kansas. Search More Resumes for Executive Manager on Resumark.com #H479DFJGF
 

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Resume for Charles W. for Executive Manager / Manufacturing in Halstead, Kansas




Occupation: Executive Manager Industry: Manufacturing
Country: United States City: Halstead
State: Kansas ZIP: 67056



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CHARLES W. W.  
 
 

West th Street                

Halstead, KS                      email:  

Senior Marketing Executive / Communications Strategist / Leader of Change & Innovation 

  • Eighteen years of experience in marketing, marketing communications, media relations, product development and sales in sports, media, manufacturing and financial services industries.
  • Proven ability to substantially increase profitability, consumer awareness, and customer participation.
  • Decisive, actionoriented leader whose strong customer service focus, team leadership, and vision generates creative solutions to challenging issues.
  • Leader of major corporate change initiatives including the integration of marketing communications personnel from $.B merger of three companies and digitization of missioncritical business processes.
  •  

    EXPERIENCE

    Bunting Magnetics Company – Newton, KS              present

    VICE PRESIDENT, MARKETING

  • Responsible for the world wide marketing, public relations and communications efforts for the company.
  • Established budgetary process and cost controls which generated a % decrease in expenditures
  • Created new web based marketing strategies which increased sales for a product line by %
  •  

    Caterpillar – Wichita, KS                                

    DIRECTOR OF MARKETING and Sales

  • Led marketing and sales to historic revenue goal, % increase in sales over previous year, by driving the research, prospecting, preparing and presenting proposals, and closing the sale.
  • Launched a new website, competitively positioning it as a leader in professional services for the construction and agricultural equipment market.
  •  

    General Electric, Rochester, New York & Moberly, Missouri                            

    MANAGER ONLINE PRODUCT DEVELOPMENT       

  • Saved over $M in cost for a joint venture by launching a new online invoice presentation, inquiry and payment product.
  • Generated $.M in revenue in eight months by doubling the number of electronic invoices presented to customers and revitalizing the marketing campaign for the nation’s leading copier company.
  • Exceeded aggressive sales target by training and exciting call center employees on two products and creating incentive programs that motivated them to sell.
  • Achieved objective of % retention of communications personnel from three acquired companies and ensured their smooth integration into the new corporate environment by instituting mentoring and training programs.
  •  

    MARKETING / COMMUNICATIONS LEADER       

  • Supported rapid growth of the business from $M to $.B by managing all advertising, media relations and promotions.
  • Implemented marketing programs which drove a % increase in customer use of national private label partner web sites.
  • Over twoyears, coordinated internal and external communications for $.B in acquisitions of three national financial services companies. 
  • Led marketing campaigns for five new private label leasing program partners that produced over $M in revenue over a month period.
  •  
     
     

    CHARLES W. W.                             Page   

    National Professional Soccer League, Canton, Ohio                              

    Director of Public Relations

  • Successfully led the media relations program for teams that increased by % the monthly stories in Soccer America and by % the weekly stories in USA Today.
  • Professionalized, rebranded, and relaunched the league web site to feature enhanced player profiles and live scoring.
  • Managed public relations directors from each of the teams.
  •  

    Texas Louisiana Professional Baseball League, Abilene, Texas      

    Director of Public Relations and Sales

  • Increased sales by % for two baseball teams.
  • Increased by % average game attendance for one team by aggressively promoting team to MexicanAmerican audiences.
  • Negotiated agreement with regional FOX station for broadcasting programs and commercials over a month period that increased attendance for one baseball team by %.
  • Created a station radio network that generated $.M in new revenue.
  •  

    WHCO AM, Sparta, Illinois           

    Assistant Sports Director / Sales Executive

    Grew broadcast sales by over % and managed the expansion of game broadcasts to over high school and college baseball, basketball and football games. 

    EDUCATION  

    William E. Simon Graduate School of Business University of Rochester, Rochester, New York

    Master of Business Administration            June   

    University of Missouri, Columbia, Missouri

    Bachelor of Arts               

    COMPUTER SKILLS

    Highly proficient in all Microsoft Office Suite Applications including Microsoft Project and Access, Adobe Products, Quark, Siebel and web content language HTML, JavaScript & Dreamweaver program

    RELATED EXPERIENCE

    Accredited in Public Relations APR

    SixSigma Quality Black Belt Certified

    United Way Board Member

    President, Halstead Chamber of Commerce

    The Literacy Center of Harlingen, Board Member

    Public Relations Society of America

    United States Golf Association, Member

    Volunteer, & PGA Championships

    Prairie Dunes Country Club, Member

    Headed the implementation of two CRM systems for General Electric and Caterpillar

    International market entry and competitive strategy field study conducted in China,

    Miller Heiman Sales Course

    Siebel Customer Relationship Management Training


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