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CHARLES W. W.
Marketing Executive / Communications Strategist / Leader of Change &
Eighteen years of experience
in marketing, marketing communications, media relations, product development
and sales in sports, media, manufacturing and financial services industries.
Proven ability to substantially
increase profitability, consumer awareness, and customer participation.
leader whose strong customer service focus, team leadership, and vision
generates creative solutions to challenging issues.
Leader of major corporate
change initiatives including the integration of marketing communications
personnel from $.B merger of three companies and digitization of missioncritical
Bunting Magnetics Company
– Newton, KS
VICE PRESIDENT, MARKETING
Responsible for the world
wide marketing, public relations and communications efforts for the
Established budgetary process
and cost controls which generated a % decrease in expenditures
Created new web based marketing
strategies which increased sales for a product line by %
– Wichita, KS
DIRECTOR OF MARKETING and Sales
Led marketing and sales to
historic revenue goal, % increase in sales over previous year, by
driving the research, prospecting, preparing and presenting proposals,
and closing the sale.
Launched a new website, competitively
positioning it as a leader in professional services for the construction
and agricultural equipment market.
General Electric, Rochester, New
York & Moberly, Missouri
MANAGER ONLINE PRODUCT DEVELOPMENT
Saved over $M in cost for
a joint venture by launching a new online invoice presentation, inquiry
and payment product.
Generated $.M in revenue
in eight months by doubling the number of electronic invoices presented
to customers and revitalizing the marketing campaign for the nation’s
leading copier company.
Exceeded aggressive sales
target by training and exciting call center employees on two products
and creating incentive programs that motivated them to sell.
Achieved objective of %
retention of communications personnel from three acquired companies
and ensured their smooth integration into the new corporate environment
by instituting mentoring and training programs.
MARKETING / COMMUNICATIONS LEADER
Supported rapid growth of
the business from $M to $.B by managing all advertising, media
relations and promotions.
Implemented marketing programs
which drove a % increase in customer use of national private label
partner web sites.
Over twoyears, coordinated
internal and external communications for $.B in acquisitions of three
national financial services companies.
Led marketing campaigns for
five new private label leasing program partners that produced over $M
in revenue over a month period.
CHARLES W. W.
National Professional Soccer League,
Successfully led the media
relations program for teams that increased by % the monthly stories
in Soccer America and by % the weekly stories in USA Today.
and relaunched the league web site to feature enhanced player profiles
and live scoring.
Managed public relations directors
from each of the teams.
Louisiana Professional Baseball League, Abilene, Texas
Director of Public Relations and Sales
Increased sales by % for
two baseball teams.
Increased by % average game
attendance for one team by aggressively promoting team to MexicanAmerican
Negotiated agreement with
regional FOX station for broadcasting programs and commercials over
a month period that increased attendance for one baseball team by
Created a station radio
network that generated $.M in new revenue.
WHCO AM, Sparta, Illinois
Assistant Sports Director / Sales
Grew broadcast sales by over % and
managed the expansion of game broadcasts to over high school and
college baseball, basketball and football games.
William E. Simon Graduate School of Business
University of Rochester, Rochester, New York
Master of Business Administration
University of Missouri, Columbia, Missouri
Bachelor of Arts
Highly proficient in all Microsoft Office
Suite Applications including Microsoft Project and Access, Adobe Products,
Accredited in Public Relations APR
SixSigma Quality Black Belt Certified
United Way Board Member
President, Halstead Chamber of Commerce
The Literacy Center of Harlingen, Board
Public Relations Society of America
United States Golf Association, Member
Volunteer, & PGA Championships
Prairie Dunes Country Club, Member
Headed the implementation of two CRM
systems for General Electric and Caterpillar
International market entry and competitive
strategy field study conducted in China,
Miller Heiman Sales Course
Siebel Customer Relationship Management