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Visionary with competence
and ability to project market needs, endeavours to develop new product
to improve profits, increase sales and extend market penetration.
With successful track record
of developing, innovative strategies programs that resulted in opening
new market segment to sell value –added
Over years of experience managing
sales / procurements and supply chain management with:
Proven ability to lead teams
of diverse professionals to achieve focused sales results with creative
Implementation and maintenance
of state of the art customer service organisation.
Successful in resolving customers’
concerns in both corporate and field environments.
Effective in creating a positive
and productive work environment.
Proven track record in increasing
earning in diverse markets and industries.
Proficient in turning around
organisation and balancing customer needs.
Developing strong teams by
providing support, making expectations clear and treating others fairly
and with dignity.
Respected by a wide range
of functional groups from craft workers to board members.
Successfully started an Export
Department and entered new markets thus increasing sales turnover
by % . Increased EBITA from USD . million to USD .million within
Developed a sales strategy
that directly increased customer base by % with systematized CRM Software.
Introduced and Implemented
ERP/MRP Microsoft Dynamics AX software reorganised sales ordering,
effective material requirement planning, and minimum stock holding,
facilitate JIT procurement and efficient order tracking system.
Completed the project ahead
Turned a troubled operation
around from negative to positive and increased sales over on upward
trends i.e. %,%,% , & respectively.
WENG MENG INDUSTRIES SDN BHD
Export Sales Manager
Setup export department and
successfully entered new countries.
Proactively identified potential
Successfully negotiated and
established Exclusive distributors’ in new markets
Innovatively strategised sales
presentations and developed new customers thus increased sales
turnover by %.
Championed a corporate culture
and reorganised the entire sales department.
Created a webbased portal
to increase market visibility and to increase lead flow thus generated
approx leads per month.
Increased creative staff output
by % while maintaining staff levels for years.
Carl F Asia regional
office Kuala Lumpur , Malaysia
Dline Asia Regional office
Commercial manager / Director
Successfully setup of the
d line Asia regional office Kuala Lumpur.
Involved in every aspect of
setup of d line ASIA regional office in Kuala Lumpur from getting the
office register in Ministry of International Affair MIDA/ MITI ,
staff placement and management of the office.
Represented company to setup
the Asia Distributor in Asian countries
Assumed responsibilities for
marketing and launched corporate affiliated programs.
Proposed and initiated the
Setup of Online platform for procurement and ordering MRP system to
Denmark via Citrix Dynamic and Axapta in d line Asia regional office
in Kuala Lumpur
This was breakthrough as complete
ordering and procurement process was taken over by d line Asia regional
office in Kuala Lumpur hence cut the response time from Denmark from
average hours to hour!
Asia distributors were extremely
happy with the setup of d line Asia regional office
in Kuala Lumpur and service rendered which resulted in immediately
record gross sales turnover of DKKmillion
RM=DKK for Asia region in which contributed .% of d line
international as Denmark Sales for year .
Year continued as
upward record breaking sales turnover for Asia region with
Gross sales turnover DKK, DKK, DKK and DKK million respectively.
the following assigned responsibilities as Commercial manager Asia
Visiting distributor in Asia
region and attend sales meetings in customers office abroad and locally
Manage & motivate my sales
team of persons for Malaysia sales.
Preparation of monthly sales
reports to my sales director in Denmark
Introduction of new products
and conduct training to distributors.
Coordinate with HQ in Denmark
on procurement management of logistic, shipments coordination.
Attend Yearly / Midyear sales
performance review meeting in Copenhagen Denmark.
Involved in establishing yearly
budget for Asian distributors and review quarterly.
Business development in Asia
ABSKimsign Pte Ltd
Relocated from Denmark and
entrusted the task of promoting in d line range of products in Singapore
and the Asian countries.
D line was specified and successfully
marketed hence established d line range of product in Singapore, Thailand,
Brunei and Indonesia.
Started as lSO consultant
Successfully setup the Logistic
and lead the project management team of door ironmongery to project
Successfully managed huge
projects to name a few renowned projects are Tan Tock Seng Hospital,
Nanyang University, Temasek polytechnic, Singapore Art centre and Singapore
Established procurement department
Successfully negotiated ABS
Kimsign Pte ltd as Singapore‘s exclusive distributorship for d line
/ ASSA Abloy brand Door handles.
International as, Copenhagen, Denmark
Procurement & supply
Restructured the Purchasing
& procurement department ,reduced head count
Developed JIT policies and
procedures for Purchasing & procurement department
Implementation of Navision
Centralised the complete supply
chain ,procurement support for production facilities in Denmark , Sweden
& Norway via Citrix Network
Led analysis, contract negotiations
,transitional efforts for an outsourcing contract , resulting in a projection
years saving of DKK million
PT Indo Cocoa,
Medan ,Indonesia .
Food Technologist cum consultant
Consultant for commissioning
and setup of cocoa butter & cocoa liquor production facilities
The factory commenced operation
M Sdn Bhd – Shah Alam , Selangor
Specialities M Sdn Bhd
for a Cocoa processing / Chocolate production
Commenced my job career as
an apprentice Food Technologist after my graduation and progressed to
senior food technologist.
Developed a patented procedure
to preserve cocoa butter in Malaysia temperature and to reduce rancidness
of chocolate hence chocolate shelve life can be extended to months.
Awarded a Diploma withRM, scholarship by the company
Researched and successfully
developed numerous new chocolate recipes.
Appointed as ISO consultant
for the factory and successfully obtained ISO certification within
Promoted as Management
This gave opportunity to learn the complete
operation of a chocolate factory in area of Procurement, logistics,
production and Quality control .
Pursuing PhD in Open
University Malaysia – in Doctorate in Business Management . Expected
to complete in
M.Sc Masters of science
in Supply Chain & Logistic Management and International Business
from University of Copenhagen Denmark.
– First Class Hons.in Mechanical Engineering from University Malaya
and nd Degree majored in Food technology from University
of Copenhagen Denmark .
MIPMM – Member , Malaysian
Institute of purchasing and Materials Management
th DAN Black belt
World Tae KwanDo Federation ,instructor
PADI certified scuba diver.