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NORTH COLUMBUS CHICAGO, IL
A highperforming, resultsdriven MARKETING AND COMMUNICATIONS LEADER with P&L responsibility as well as a
proven track record of success in developing strategies to optimize customer acquisition and retention,
yielding dramatic revenue growth. Leads dynamic teams to meet financial targets and exceed expectations.
Effectively manages and ensures adherence to budgets and timelines. Actively engages projects with
strategic focus that convert prospects to members. Detailoriented and strategic approach translates to
higher ROI with customers/members.
Member/Donor Engagement Marketing Plan and Strategy Vendor Management
MultiChannel Campaigns Acquisition and Retention Strategies Product Development
Benchmark Performance Social Media Campaign Development Strategic Planning
Market Research/Analysis Budget Creation and Monitoring Campaign Testing
New Millennial Marketing Key Stakeholder Influence and Optimization
AMERICAN SOCIETY FOR CLINICAL PATHOLOGY, Chicago, Illinois
Director of Marketing
Medical association of , members with $ million in revenue, specializing in membership, education, conferences,
Lead and manage marketing staff of fifteen, including graphic/web designers ,copywriters, statistician,
segment analyst, marketing manager, production coordinator, as well as agency resources. Drive
quantitative marketing research initiatives and present recommendations to facilitate the development of new
products, improving acquisition and retention rates.
. Manage over $. million budget and meet revenue targets despite reduction in marketing budget.
. Drove successful campaigns and realized $ million in revenue by executing segmentation driven
multichannel print, email and web campaigns
. Delivered % increase in revenues online by collaborating with multifunctional team to launch new
web programs, examine survey results to create opportunities for upsell and cross sell to customers.
. Captured , new customers by using research driven insight to create new products.
. Drove dramatic increase in social media activity over % increase in activity in two months by
formulating social media strategy and integrating campaign with offline activities.
. Led research initiatives that translated to quantitative and qualitative surveys which led to new
products and obsolescence of mature products.
. Dramatically increased ROI by conceptualizing and building customer behavioral profiles that led to
more targeted campaigns.
. Established benchmarks and engagement metrics to track performance of campaigns.
. Transformed department and created analytic direct marketing process to reach revenue targets while
reducing marketing waste.
. Coordinated and executed successful direct mail and email results through promotion and
communications format testing.
CARDINAL HEALTH, Waukegan, Illinois
Product Manager, Medical Device
Leading distributor of pharmaceuticals and medical supplies to pharmacies and hospitals with sales of over $ billion.
Managed $ million medical device line during major GPO contract negotiations. Conducted customer
needs assessment with influencers to develop new products for highgrowth audience segments.
Collaborated with sales team to coordinate and set up product trials with surgeons and other key decision
makers. Created sales support material which led to new market penetration.
. Served on strategic task force to create unified infection prevention branding platform, including
content platform and sales education.
. Drove more than $ million product sales by developing training collateral and CEU programs for
operating room nurses and staff.
. Collaborated with surgical teams to develop new products for new markets.
. Created collateral and CEU programs for operating room nurses and staff.
STERIS CORPORATION, Mentor, Ohio
Leading distributor of medical supplies for health care, pharmaceutical, research, and industrial markets, with sales of over
Served on crossfunctional program teams to ensure timely definition, development and release of products.
Created sales training material, project management of key product rollouts with crossfunctional group
consisting of engineering, R&D, design, accounting, and manufacturing team members. Conducted primary
research, focus groups, and surveys for new product development/obsolescence. Functioned as key decision
maker in regard to management and customer trial management. Developed and presented business cases
to CEO and sales team.
. Managed $ million product hand hygiene division during major restructuring of company while
increasing margin contribution, pruning non profitable SKUs, introducing new products to international
markets and reinvigorating the line with packaging, promotion, pricing and sales strategies.
. Captured % unit growth delivering $ million to corporation by designing new packaging, sales
collateral and training materials on emerging product line.
. Directed crossfunctional teams of scientists, engineers, regulatory officers, operations and finance
staff through key stages of product launch/modification.
. Developed marketing and strategic plans, including cost estimates and budgets, resulting in CEO
approval of five R&D proposals.
. Coauthored press releases and industry articles to communicate company’s differentiation from
competitors in the health care market.
. Wrote RFP, identified research vendor and created as well as managed focus group panels to
evaluate new medical product, yielding recommendations leading to savings of over $. million.
. Developed fiveyear financial forecasts and projections on over SKUs to assist the planning
activities of the CEO and board of directors.
. Facilitated continued financial support of the business unit by presenting strategic documents to
executive committee and hundreds of sales staff at several key meetings.
CASE WESTERN RESERVE UNIVERSITY, Cleveland, Ohio
CLEVELAND STATE UNIVERSITY, Cleveland, Ohio
NonProfit Marketing Seminar, AMA,
Customer Experience Management Training, Strativity Group,
Blackburn, G. G., Foody, J. M., Sprecher, D. L., P. E. M., AppersonHansen, C., & Pashkow, F. J. .
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