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Lisa K. Weisman
Catherine Court ▪ Pewaukee, Wisconsin
' .. È ..
Thrives in fastpaced environments
▪ MARKETING ▪ COMMUNICATIONS
Analysis u Strategic Planning u Budgets u Cost
Control u Fund
Raising u Grant
Writing u Corporate
Partnerships u Program
Management u Community
Services u Promotion u Publications u Media Public Relations u Negotiation u Administration u Networking u Volunteers u Staffing u Team Building
Organized, driven and
resultsoriented development professional with years of experience
crafting plans that grew revenues, promoted the corporate message, forged
valuable relationships and developed effective organizations. Strategic
thinker and creative problem solver with a flexible leadership style.
Charismatic, articulate and persuasive; engaging presenter, skilled
negotiator and relationship builder. Developed and inspired highperforming
teams of up to . Superb manager; orchestrated large budgets, staffs
and complex demands with a record for exceeding expectations.
APSE, Inc. Rockville,
expertise assisting this year old nonprofit focusing exclusively
on assisting individuals with disabilities with integrated employment
and career advancement opportunities. Collaborate closely with senior
personnel and key employees to identify needs and formulate effective
Heavily involved in marketing,
planning and execution for the National Conference scheduled for June
in Atlanta, Georgia.
Raised $, in two months
from organization, government and corporate sponsors.
Began efforts for National
Conference scheduled for Seattle, Washington.
Best Buddies International Milwaukee,
energy, expertise, acumen and organizational leadership vital to promote
the aims of a worldwide
nonprofit organization. Worked with advisory board to define performance
goals and metrics. Devised and drove communication, promotional and
operational plans. Formulated budgets and controls governing corporate,
foundation, individual and special event giving programs. Conducted
monthly revenue analysis and forecasts. Managed community, corporate
and media relationships as official spokesperson. Recruited volunteers
and direct staff supporting special events, ongoing programs and administrative
Opened a new office;
ran events that enhanced awareness
of the mission and grew yearly revenues
from $, to $, within years and projected
to reach $,.
Engaged local and
state media outlets to promote the Hearst Castle and Hyannis
Port Bike Challenges; recruited riders and produced $,
over consecutive years.
Established an advisory board
of parents, community and
corporate leaders and developed bylaws that were adopted as
the national standard; trained the advisory board for Iowa.
subcommittees and created an associate advisory board; targeted and
tapped the Milwaukee market of young professionals.
Wisconsin School Board Association Annual Convention; introduced
an innovative high school program; worked productively with school administrators
K. W. Page
Friends of Celiac
Disease Research, Inc. Milwaukee, Wisconsin
organizational structure, policies, business processes and strategic
marketing plan for this startup initiative dedicated to raising funds
for Celiac Disease research. Created a corporate identity and communications
programs. Developed and managed partnerships with allied organizations.
Led campaigns that included lobbying Congress. Hired, trained and supervised
revenue by %; implemented direct mail campaigns; founded a
golf tournament which raised $,+ in years.
Edited and produced an informational
booklet with distribution of , in one year; wrote official
corporate documents, an office manual and employee handbook.
and print materials for association meetings that included the
National Gastroenterology Conference.
for regulatory change in food labeling at a National Institutes
of Health conference in Washington and to legislative groups on Capitol
Cystic Fibrosis Foundation Milwaukee,
regional growth for a foundation that generates $,,
in yearly revenue to provide information about cystic fibrosis, finance
research and engage in legislative lobbying. Planned, scheduled and
directed special events to boost public awareness and fund raising results
in collaboration with the board of directors, committee members, volunteers,
donors and sponsors.
concepts that more than doubled
yearly income; opened a branch in the Madison market and
increased income % in a single year.
Devised and implemented
a plan for major gifts and planned giving programs; enacted practices
that improved relationships
with existing board and committee volunteers.
Multiplied the number
of statewide walk sites from to for the organization’s national
Great Strides event; planned and coordinated golf tournaments and blacktie
Manager of Chapter
& Community Services Prior to
Sclerosis Society Milwaukee, Wisconsin
Created an educational
series on multiple sclerosis; organized conferences for group facilitators
and health professionals; produced marketing pieces, newsletters, brochures
and annual reports.
Bachelor of Arts:
English / Psychology
University of Wisconsin Madison,
seminars and workshops include:
for Business ▪ Wisconsin Conference on Philanthropy
, , , , , ▪ University of Wisconsin School of
Business: NonProfit Fundraising
Word / Excel / Publisher ▪ Kintera Database