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<pre>Array ( [var] => cut_url ) </pre> Resume for Huib V. for Advertising / Marketing / PR / Other / Not Classified in The Hague, Netherlands. Search More Resumes for Advertising / Marketing / PR on #WLIUX6KQU

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Resume for Huib V. for Advertising / Marketing / PR / Other / Not Classified in The Hague, Netherlands

Occupation: Advertising / Marketing / PR Industry: Other / Not Classified
Country: Netherlands City: The Hague
State: Zuid-Holland ZIP: 2518 RN

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Curriculum Vitae Huib V.
Personal information
Address: Koningin Emmakade , RN The Hague
Place and date of birth:
The Hague, February ,
Country: The Netherlands
Marital status: Married, sons
Nationality: Dutch
Areas of Expertise
|CRM/Customer |Retail Communication |Online |
|Experience | |Communication |
|Strategic Marketing | Change & People |Email and Social media |
| |management | |
|Direct and Event |Corporate Communication & |Multichannel |
|Driven Marketing |branding |Management |
|Campaign management |Marketing Intelligence |Innovation |
Professional Experience and Significant Achievements
Manager Campaigns and Business Change Manager CRM, / – present
Royal Dutch Touring club ANWB, Marketing & Sales
Manager Campaigns Direct Contact & Retail
Managing all Direct Communication Direct Mail, Email, inbound marketing, Event Driven Marketing,
Social media etc. and Retail campaigns to acquire and retain customers within the ANWB.
o Leading a team of online & offline campaign managers
o Managed campaign teams of different sizes in business and project settings.
o Responsible for large Marketing and Campaign budgets.
o Coordination of all marketing campaigns to channels en support of front staff in
o Improvement of all direct communication media like email, social media en inbound marketing.
o Realised more effective and profitable ‘BtoC’ and ‘BtoB’ campaigns at less costs for
insurances, roadside assistance, travel, retail, credit card and publishing etc
o Development of the new communication strategy ‘ Together better out’ now which is now the
foundation of the new organisation strategy .
o Improved corporate communication strategies/policies which resulted in more creative and
integrated campaigns
o Professionalised retail and instore communication of the ANWB shops.
o Implemented email marketing as an effective and relevant communication and dialogue
instrument. Boosted the number of optin emailadresses with . in months.
o Implemented Selligent Interaction Marketing, an advanced email platform within the
o Initiated and developed Customer Life Cycle management and Event Driven programs within the
o Analysed processes and implemented Marketing campaign process management, with
supporting tools like Sharepoint documents and workflow to increase cooperation within
marketing and channels. This resulted in more efficiency and effectiveness of marketing
communication campaigns
Business Change manager CRM
Acting as Business Change manager CRM in a CRM program team to become more customer driven
and improve results.
o Formulated the CRM strategy and roadmap to improve culture, processes and ICT within the
o Defined and implement changes to empowere . front offices employees in retail shops and
Contact Center.
o Member of the CRM management team with direct report to the director CRM and Marketing &
o Nomination in for Dutch overall CRM award.
o nd place for most Customer friendliest organisation in the Netherlands.
o Successfully introduced Persona segmentation to change culture within marketing/sales and
customer service channels.
o Initiated and assisted a training and coaching program for all channels to empower employees
and improve contact with members.
o Increased Sales results with a structural improvement in within shops of % in Cross sell
and % in turnover per employee. In the Contact Centre a % cross sell and ,% increase
in turnover per employee.
o Assisted with the gradual implementation of Siebel Relationship management to create a
degree Customer view and replace legacy systems within the ANWB.
o Initiated and implemented iSuggest – Portrait Inbound Optimizer for inbound marketing
in the channels for support of front office employees.
o Assisted with the introduction of new Member Relationship Index/NPS research within channels
with all contact with members.
CRM/Marketing Consultant / – /
Royal Automotive Club of Western Australia RACWA in Perth, Australia.
Senior Management leadership course. Exchange program between ANWB and RACWA to exchange
information and best practices. Worked in the CRM and several Marketing departments and service
channels. Introduced strategies, innovations, CRM and marketing activities within both clubs.
Senior CRM Strategy Manager / –
Royal Dutch Touring club ANWB, Strategy department
Build and implemented the Customer Contact strategy based on the Life Cycle of members to stimulate
retention, prevent churn and drive Customer value.
Manager Marketing Intelligence / –
Royal Dutch Touring club ANWB, Customer Knowledge
Responsible for the marketing database, customer knowledge and analytical resources.
With less resources I improved the customer insights within the marketing & sales organisation.
Head of Customer Group Marketing / –
Royal Dutch Touring club ANWB, Marketing & Innovation
My team and I developed different segmentation models based on behaviour, needs and life time value
of members. I converted strategies into new successful propositions for innovations and more effective
communication. Assisted with the implementation of the marketing database IMarketer from Experian
to improve Marketing intelligence. Furthermore I advised senior management and marketers in different
markets on customer issues like retention and how to create a more customer driven culture.
Brand/ Product manager / /
Info’Products / ETC Best’ Ware part of Buhrmann, now SCC Holding
SCC Holding is a bestofbreed international reseller and distributor of technology solutions, specialised
in infrastructure. SCC assist leading European Companies and governments with purchasing, integration
and maintenance of their infrastructure. As brand manager I was responsible for the execution of all
marketing activities of the Compaq portfolio. Results: record performance of Compaq Business results
within Info’Products and also implemented new service solutions.
Projectmanager / /
Info’Products BV
Philips Communications systems and Analytical Xray and TNT Dutch postoffices outsourced ‘Light
Manufacturing’ to Info’Products. I was responsible for the implementation and coordination of the
services within the organisation.
Marketer / – /
LAR Legal Aid now DAS Legal Aid
Within the oldest specialised Legal Aid organisation in the Netherlands I was responsible for
the execution of marketing activities and successfully launched a new Legal Aid product in
the market.
present PostHigher Campaign Management, Beeckesteijn Business School.
Personal effectiveness in managing change – De Baak Management Centre.
Multichannel Management, Post Graduate education led by Prof. Dr. E. Peelen,
Nijenrode Business University.
NimaC degree, Strategic Marketing Management, IPD opleidingen, Utrecht.
PostHigher Vocational EducationBusiness administration II,
Higher Economical School in Rotterdam.
University of Professional Business Education, Bachelor of Communication,
Haagse Hogeschool, The Hague.
University of Professional Business Education, Bachelor of Marketing,

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