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<pre>Array ( [var] => cut_url ) </pre> Resume for Vanda H. for Salesperson / Representative / Other / Not Classified in Scottsdale, Arizona. Search More Resumes for Salesperson / Representative on Resumark.com #DUTU61LDI
 

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Resume for Vanda H. for Salesperson / Representative / Other / Not Classified in Scottsdale, Arizona




Occupation: Salesperson / Representative Industry: Other / Not Classified
Country: United States City: Scottsdale
State: Arizona ZIP: 85262



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VANDA H.
E. Monument Drive • Scottsdale, AZ, • •
SALES DIRECTOR
Sales Execution / Alternative Channels / Relationship Management
Dynamic, highlyfocused bilingual sales management professional with extensive experience
championing substantial sales growth and account development. Skills include sales experience
domestically and internationally with alternative channels including specialty, department, mass, club,
drug and grocery. Proven ability to initiate creative marketing and sales programs delivering immediate
results. Tenacious in building new business, securing customer loyalty, and forging strong relationships
with external business partners.
Core competencies include:
Sales Development • Alternative Channels • Distributor/Broker Relations • High Impact Sales Presentations
Profit Growth • Managing Complexity • Project Management • International Experience • Bilingual
Spanish
________________________________PROFESSIONAL
EXPERIENCE_______________________________
Dial Corporation, A Henkel Company, Scottsdale, AZ • July to March
Team Leader Customer Solutions Aug to Present
Manage all sales and business development functions, including new product rollouts, customer
relationship development, contract negotiations, and the management of trade spending for Safeway and
Fresh & Easy accounts.
• Propelled Safeway gross profits to $. million, exceeding total domestic average by %.
• Achieved % growth at Fresh & Easy, while achieving gross profits of $M, surpassing the total
domestic average by over %.
• Boosted sales via $K business development program on liquid soap at Safeway, achieving
their strongest results for on liquid soap. Surpassed competitors sales units results by over
%.
• Outperformed all other suppliers at Safeway by achieving the highest holiday sell through on
Renuzit Air Fresheners, fueling Air Care growth by %.
• Led Advantage broker partnership to include business reviews, scorecards and performance
assessments.
• Implemented various sales plans and programs for mutual revenue and profit growth obtainment
amongst Personal Care, Air Care, Laundry Care and AntiPerspirant/Deodorant business units.
Director Costco Aug – July
Successfully managed broker relations within Costco regions, focusing on the sales and business
development within the Laundry and Home Care franchises. Directly responsible for managing the
Personal Care and HBA franchises, generating solution club packs at headquarter level.
• Conducted first time strategic planning meeting at Dial Scottsdale headquarters including
Costco members from the Home Care and Laundry Care department.
• Gained distribution and tests to include Air Care, Antiperspirant and Laundry Care products locally
and internationally resulting in $MM revenue increase for .
• Successfully transitioned over Broker Anderson Daymon to manage all of DialHenkel franchises.
• Aligned headquarter Marketing and Finance vision into executable pallets generating incremental
volume domestically and internationally.
Director National Grocery Team – Safeway, Fresh & Easy Jan – July
Developed Safeway to new heights by securing new distribution, driving sales on creative shopper
marketing programs and enhancing customer relationship development.
• Drove Safeway revenue from $ million to $ million within years.
• led the Safeway team to be first account in the country to kick off Dial Men’s body wash/bar
soap.
• Successfully integrated Fresh & Easy into the Dial portfolio in , gaining items in
distribution.
• received Top Individual Sales Award, received Excellence in Customer Marketing
Award.
Director Sales Operations, Special Markets–Target, Kmart, Drug, Club/Dollar Jan – Dec
Assisted Senior VP in the management of the Special Markets Division, driving all facets of the business.
• Achieved sales forecast within the given guidelines of +/ %.
• Supervised and developed the Drug/Specialty Channel Sales Planning Manager.
• Coordinated sales forecasts, developed annual budgets, communicated and supported diversity
plan and cofacilitated training workshops.
Managing Director Puerto Rico – Walmart, Costco, Grocery July – Dec
International experience residing in Puerto Rico, managed and directed a diverse team of employees,
while successfully succeeded in enhancing relationship with distributor, Ballester Hermanos.
• Controlled Puerto Rico’s largest expense, trade spending to come in below % of revenues. First
time in DialPuerto Rico’s history that controls were implemented to monitor and control trade
spending.
• Restructured Dial Puerto Rico by hiring and training qualified individuals, in addition to realigning
the past organizational structure to maximize Puerto Rico potential and improve distributor
management.
• Implemented new distribution drive amongst all channels, securing new points of distribution.
• Embarked upon an aggressive program aligning Puerto Rico policies and procedures with US
business practices.
Director Sales Specialty Personal Care – Walmart, Club, Drug, Grocery Sept – June
Managed over $ million in Dial Corporation specialty business including Sarah Michaels, Freeman and
Nature’s Accents health and beauty care products.
• Achieved $. million in incremental revenue driving key initiatives for Holiday and Valentine’s
Day.
• Boosted new distribution gaining new points, exceeding distribution losses by a to factor.
• Achieved cost to sell below budget with a savings of .%.
• Led, developed and motivated direct report Region Business Managers throughout US, in
addition to key broker contacts in the Western and Eastern regions.
Director Sales ISC – Mass, Drug, Department, Prestige and Specialty Stores Nov – Aug
Managed broker network and direct sales for ISC International, fully owned Dial subsidiary and
manufacturer of specialty soaps, located in Guatemala.
• Led the development for an alternate channel – Department, Prestige, and Specialty Stores with
specialty bar soaps and candles, which also expanded into aromatherapy and liquid development.
• Launched new business into key driver accounts including JCPenney, Saks and Bath & Body
Works.
• Secured new Private Label business on soaps to include Costco, Target and PharMor.
• Generated $. million in sales selling Walmart new line of Private Label candles.
• Assisted marketing team in Guatemala in the development of creative ideas for transparent,
translucent and opaque soaps, which were sold to JCPenney, Saks, Target and other various US
accounts.
Specialty Products Project Manager, Special Markets July – Oct
Recruited back to Dial in order to strategically work with sales and marketing in developing the Nature’s
Accents line, which included specialty soap and bath products.
• Managed Nature’s Accents special project at Walmart, securing an store test with an ft
Nature’s Accents set including over skus.
• Successfully assisted marketing team in training grocery sales in a unique product field to Dial.
Carlisle Plastics, Phoenix, AZ
National Sales Manager, Consumer Division Jan – June
Responsible for the development and management of the consumer products plastic hanger division.
Penetrated all facets of the business including: manufacturing, production, marketing, sales and
management.
• Increased revenue by % in , achieving $ million in sales.
• Secured new accounts including Walmart and Kmart.
• Award : Walmart “Vendor of the Year”
Other Related Experience:
Dial Corporation June – Dec
Positions Held: Trade Marketing Manager, Key Account Executive – Safeway, Vons, Ralphs,
Staters
Del Monte, Fullerton, CA July – May
Position Held: Key Account Manager Safeway, Vons, Ralphs, Price Club
General Foods, Anaheim, CA Oct – June
Positions Held: Account Executive, Sales Rep Maxwell House
EDUCATION
Bachelor of Arts BA, Business Administration, Minor – Spanish, California State University, Fullerton

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