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<pre>Array ( [var] => cut_url ) </pre> Resume for Gilles A. for Executive Manager / Personal Care, Apparel, Fashion & Beauty in Paris, France. Search More Resumes for Executive Manager on Resumark.com #5SJRTPF4P
 

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Resume for Gilles A. for Executive Manager / Personal Care, Apparel, Fashion & Beauty in Paris, France




Occupation: Executive Manager Industry: Personal Care, Apparel, Fashion & Beauty
Country: France City: Paris
State: Ile-de-France ZIP: 75015



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GILLES A.

rue Lecourbe

Paris

France

Phone: +

Mobile: +

Email :

 
 
 

MARKETING DIRECTOR EUROPE Ÿ SENIOR MARKETING MANAGER NORTH AMERICA Ÿ GLOBAL PRODUCT LINE MANAGER 

Driven, analytical and business savvy international marketing, communication and business executive with + years experience in strategic and operational marketing in BC and BB. Adept in discovering new business opportunities, brand positioning, market share gains and portfolio optimisation. Solid experience of international business, customers/suppliers relationships and international contract deals. In depth knowledge of the marketing mix, communication and market surveys. Expert in innovation, value added generation and new product development. Empowering team leader capable of delegating and motivating employees and colleagues to achieve market shares targets in a durable and profitable way. Consistent top performer in market share growth and revenue generation. Comprehensive knowledge of corporate environment and multichannel marketing, strong financial basis, experienced in P&L management and productivity improvement. 

Sales & Marketing Strategies Ÿ Brand Assessment & Positioning Ÿ Mix Optimisation Ÿ Communication & Public Relations Ÿ International Business Ÿ Customer Relations Ÿ Direct & Cross functional Team Management Ÿ Market Analysis and Surveys Ÿ Innovation & New product Development Ÿ Sourcing Ÿ Budget Management. 
 
 
 
 

PROFESSIONAL ExpErience  

CONAIR CORP.      May to March , Montrouge, France

Marketing Director Europe

Management Board member

Head of Marketing and Communication for Continental Europe, Middle East and North Africa for all electrical brands of this world leading company of the hair care industry. Teams, workgroups and training management.

  • Marketing strategy and sales guidelines, brand portfolio management, repositioning and relaunch of the Revlon brand within months resulting in market share growth of points in France, Italy and Spain. Launch of the BaByliss for Men and Ecoliss brands.
  • Product mix management and expansion with % of the portfolio renewed in , market shares growing over % on selected categories and profitability increasing by points.
  • Accountable for the € million Communication and PR budget and multimedia advertising campaigns making of the Conair/BaByliss group the first advertiser in Europe in the hair care industry. Developed and implemented the international advertising campaign for the Beliss Brushin’.
  • Orchestrated start up and successful growth of marketing departments in Spain, Poland, Dubai and Russia, achieving % growth in staff and entrenchment of departments into company’s culture.
  • Negotiated International Market intelligence contracts and implemented reporting Tools globally and within each subsidiary to regularly provide valuable, precise and concise market information. Budget managed was K Euros.
  • National and International Customer contracts negotiation, marketing plans development for subsidiaries and distributors.
  • Senior Marketing Manager USA

    Marketing strategy, product development and multibrand management for Retail and then for the Professional divisions for North American market. Product families covered: Spas, Bathroom scales, Massage, Hair Stylers, Hair dryers and Dental products.

    THE STANLEY WORKS      July to January , New Britain, USA

    Global Product Line Manager

    Layout/Electronic business units P&L management worldwide. From new product development to market launch, strategic analysis, and portfolio management. Team and workgroups management.

  • Reduction of key component shortages and % service level increase.
  • Created and lead crossfunctional team of engineering, demand planning, packaging, and sales professionals to develop and launch new products generating $M of additional sales worldwide.
  • Portfolio rationalization and productivity increase.
  • Pricing and back end margins strategies.
  • Medium and longterm product strategies, sales and marketing budgets recommendations to the President/ CEO.
  • Initiated productivity savings projects resulting in $k productivity gains. Developed and implemented new products launch strategy worldwide. Sales growth and market shares increase.
  • Launched and managed cross channel promotional programs. Resulted in a reduction of conflicts and a % reduction in fines.
  • Hand Tools Category Manager UK

    Accountable for the $M hand tools business in the UK, including new product launches, route to market strategic analysis, and portfolio management. Team and workgroups management. 

    GLEN DIMPLEX / MORPHY RICHARDS              March to July , Mexborough, UK

    Product Group Manager, Small Domestic Appliances

    Responsible for % of the small domestic appliances and consumer electronics businesses including new product development, portfolio and marketing mix management. Team and workgroups management.

  • Created and lead crossfunctional and direct report teams to spearhead and rationalize portfolio and increase generated margins.
  • Developed and implemented new management control tools to reduce new product development cycle from to months and gain competitiveness.
  • Innovated by developing and bringing to the market the first Iron with a bimaterial handle in lifestyle colors. Executed a successful TV and press campaign from conception to broadcasting, to support the launch of this line of Irons.
  •  

    GROUPE MOULINEX               May to March , Birmingham, UK

    Assistant Brand Manager, Small Domestic Appliances

    Responsible for execution and recommendation of marketing initiatives across brands including new product development and launch, line extensions, promotional programs, market research, R&D and inventory exit plans.

  • Initiated and launched new products.
  • Trade marketing activities and trade shows management.
  • Developed competitive analysis and marketing action plan recommendations.
  •  
    EDUCATION

    MBA specialised in Marketing, Market Research and FMCG. 
    Rouen Graduate School of Management, France

    Master’s degree in Economics, Management Control and Audit. 
    University of Paris Dauphine, France
     

      languages

    French – Mother tongue

    English Bilingual

    Spanish – Basic

    IT

    MS Office, Project, iWork

    SPORTS

    Scuba diving, Running, Tennis


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