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SENIOR MARKETING MANAGER NORTH AMERICA GLOBAL PRODUCT LINE MANAGER
and business savvy international marketing, communication and business
executive with + years experience in strategic and operational marketing
in BC and BB. Adept in discovering new business opportunities, brand
positioning, market share gains and portfolio optimisation. Solid experience
of international business, customers/suppliers relationships and international
contract deals. In depth knowledge of the marketing mix, communication
and market surveys. Expert in innovation, value added generation and
new product development. Empowering team leader capable of delegating
and motivating employees and colleagues to achieve market shares targets
in a durable and profitable way. Consistent top performer in market
share growth and revenue generation. Comprehensive knowledge of corporate
environment and multichannel marketing, strong financial basis, experienced
in P&L management and productivity improvement.
Sales & Marketing
Brand Assessment & Positioning Mix Optimisation Communication & Public Relations
International Business Customer Relations Direct & Cross functional Team Management
Market Analysis and Surveys Innovation & New product Development
CONAIR CORP. May to
March , Montrouge, France
Marketing Director Europe
Management Board member
Head of Marketing and Communication
for Continental Europe, Middle East and North Africa for all electrical
brands of this world leading company of the hair care industry. Teams,
workgroups and training management.
Marketing strategy and
sales guidelines, brand portfolio management, repositioning and relaunch
of the Revlon brand within months resulting in market share growth
of points in France, Italy and Spain. Launch of the BaByliss for Men
and Ecoliss brands.
Product mix management
and expansion with % of the portfolio renewed in , market shares
growing over % on selected categories and profitability increasing
Accountable for the
€ million Communication and PR budget and multimedia advertising
campaigns making of the Conair/BaByliss group the first advertiser in
Europe in the hair care industry. Developed and implemented the international
advertising campaign for the Beliss Brushin’.
Orchestrated start up
and successful growth of marketing departments in Spain, Poland, Dubai
and Russia, achieving % growth in staff and entrenchment of departments
into company’s culture.
Market intelligence contracts and implemented reporting Tools globally
and within each subsidiary to regularly provide valuable, precise and
concise market information. Budget managed was K Euros.
National and International
Customer contracts negotiation, marketing plans development for subsidiaries
Senior Marketing Manager
Marketing strategy, product development
and multibrand management for Retail and then for the Professional
divisions for North American market. Product families covered: Spas,
Bathroom scales, Massage, Hair Stylers, Hair dryers and Dental products.
THE STANLEY WORKS July
to January , New Britain, USA
Global Product Line Manager
business units P&L management worldwide. From new product development
to market launch, strategic analysis, and portfolio management. Team
and workgroups management.
Reduction of key component
shortages and % service level increase.
Created and lead crossfunctional
team of engineering, demand planning, packaging, and sales professionals
to develop and launch new products generating $M of additional sales
and productivity increase.
Pricing and back end
Medium and longterm
product strategies, sales and marketing budgets recommendations to the
savings projects resulting in $k productivity gains. Developed and
implemented new products launch strategy worldwide. Sales growth and
market shares increase.
Launched and managed
cross channel promotional programs. Resulted in a reduction of conflicts
and a % reduction in fines.
Hand Tools Category Manager
the $M hand tools business in the UK, including new product launches,
route to market strategic analysis, and portfolio management. Team and
GLEN DIMPLEX / MORPHY RICHARDS
March to July , Mexborough, UK
Product Group Manager, Small
% of the small domestic appliances and consumer electronics businesses
including new product development, portfolio and marketing mix management.
Team and workgroups management.
Created and lead crossfunctional
and direct report teams to spearhead and rationalize portfolio and increase
Developed and implemented
new management control tools to reduce new product development cycle
from to months and gain competitiveness.
Innovated by developing
and bringing to the market the first Iron with a bimaterial handle
in lifestyle colors. Executed a successful TV and press campaign from
conception to broadcasting, to support the launch of this line of Irons.
May to March , Birmingham, UK
Assistant Brand Manager, Small
execution and recommendation of marketing initiatives across brands
including new product development and launch, line extensions, promotional
programs, market research, R&D and inventory exit plans.
Initiated and launched
Trade marketing activities
and trade shows management.
analysis and marketing action plan recommendations.
MBA specialised in Marketing, Market
Research and FMCG.
Rouen Graduate School of Management, France
Master’s degree in Economics,
Management Control and Audit.
University of Paris Dauphine, France
French – Mother tongue
Spanish – Basic
MS Office, Project, iWork
Scuba diving, Running, Tennis