Feminine Care Category – CES Hungary, Slovak Republic, Czech Republic, Croatia, Slovenia
Procter & Gamble Central Europe South CES – Switzerland
I develop an Integrated Business Plan months for feminine care category which includes brands Always,
Alldays, Discreet, Naturella, Tampax go to market strategy in countries sales revenue of million $. This plan
equips category / brand strategies, trade deployment plans and concept sells for product initiatives sufficient to ensure
the volume and share objectives by category and brand.
? Manage category strategically I created and led breakthrough ideas that enable to grow our shares & volume and
achieve leadership positions for our brands. It includes identifying the go to market strategy; brand positioning;
pricing; promotional planning; sales forecast; P&L management; sales team motivation; competitive analysis; for all
brands for all countries. As a result the volume growth on CES level is % while the category was declining by %.
? Initiative management I led new brand launches and brand restages with trade plans tailored by channel by
customer in all the countries as Discreet, Naturella across CES on top of regular product initiatives which were
evaluated by the Global Business Unit as the best in class executions in the Central Europe Middle East Africa region
and become benchmark for rest of the countries. I provided the sales teams in all countries with the most efficient
selling toolkits; concepts to drive the excellence of instore initiative execution and using the retail stores as media. I
usually run initiatives brands in markets in every months, and planning the next while analyze the
executed ones which illustrates my capabilities and willingness to work hard.
? Category / trade / shopper expertise – I gained solid knowledge of trade environment with deep customer
understanding in all the markets I am responsible for through regular customer calls and field visits. I regularly run
the category reviews with top management and analyze the market trends, channel dynamics.
? Competitive activity understanding & monitoring – Regular price surveys and promotional activity mapping;
competitive set up and Trade Terms monitoring; competitive launches; retailer brand understanding.