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Marketing & Communications Professional chemin de la côte, F Crozet Born April rd, . French nationality. Work permit : G Languages : French, German, English, Japanese Mobile .... Email: PROFILE SUMMARY Valuable international experience in marketing, brand communications and press relations for leading global companies in both B to B and B to C environments. People management: demonstrated ability to build, manage and develop teams. Strategic thinker with a longing for successful implementation. Outstanding planning and organizing skills, strong leadership, reliability and dedication.
WORK EXPERIENCE / now INVISTA INTERNATIONAL Geneva, Switzerland INVISTA, based in Wichita USA, is one of the largest integrated producers of polymers and fibers and the owner of the LYCRA® fiber brand. Director, Brand Communications for EMEA Responsible for the consistency of the LYCRA® fiber brand message and brand identity. Responsible for maximizing the return on communications investments for the region as well as defining and implementing related metrics. Developing and budgeting multicountry and panEuropean communications strategies for all apparel segments, together with the various business units. Managing the advertising and promotion budget. Planning and executing regional communications tactics: trade and consumer advertising campaigns, marketing brochures, trade shows, customer and press events, sponsorship and partnership programs, trade and consumer PR campaigns, internet and social media. Leading a network of press relations, communications and design agencies. Managing the communications team direct reports and indirect report.
/ / KAZ EUROPE Lausanne, Switzerland Kaz Inc, based in New York, is a leading health care and home comfort corporation. Manager, Health Care Marketing for EMEA Managing the BRAUN and VICKS brands under a license agreement with P&G in the categories thermometers, blood pressure monitors, air treatment devices: drawing year strategic plans, growing brand equity, setting up channel and price strategies, leading new products&; development, developing packaging and literature, training the sales force, supporting the brands and products with communication and PR campaigns. Supervising one marketing assistant.
/ / BRIDGESTONE Massy, France, and Zaventem, Belgium Bridgestone Corporation, based in Tokyo, is a leading tyre manufacturer. Manager, x, RunFlat and Ultra High Performance for France Responsible for product range management, communication and events x show in Val d&;Isère. Developed and implemented partnership agreements with consumer and OEM clubs PORSCHE clubs, NISSAN and TOYOTA x clubs. Contributed to market share increase by points in the x product range.
Manager, Product Planning Consumer Products for Europe Led the Product Strategy team supervising product planners. Contributed to the definition of global brand strategies, developed European product strategies year plans, monitored and supported their implementation in the branches throughout Europe. Led highlevel negotiations in order to secure partnership agreement with a specialized producer. Assistant Manager, Product Planning Consumer Products for Europe Drew up year European product plans in line with global policies as well as regional specificities. Led new products&; development. Planned and implemented new products&; introduction by ensuring inventory buildup, sales force training, organizing and conducting press launch events on racing circuits. Supervised one marketing analyst.
/ / FREUDENBERG Interlining Division Textile Germany and Hong Kong The Freudenberg Group is a familyowned company offering technically advanced products and services to the chemical, pharmaceutical and textile industries. Marketing Manager Asia Led the marketing department persons. Developed regional strategies, monitored and supported their implementation in branches in Asia. Drew up strategic year plans and yearly operating plans. Supervised and monitored all marketing and communications activities. Project leader reporting to the Managing Director Asia Ensured global marketing coordination as a member of the global marketing committee. Codeveloped a global branding concept and implemented it in Asia. Trained the sales force and customers on products&; regulatory, health and environmental aspects. Leader of the Range Review Committee.
Marketing Executive Asia Managed a product range. Standardized packaging and reduced its cost by %. Analyzed, reported and monitored sales turnover on a monthly basis. Developed, planned and implemented regional promotional and PR activities for the celebration of the th anniversary of the invention of nonwovens by Freudenberg. Led the design, content development and production of new products&; brochures. Project leader, International MarketingGermany Analyzed processes from product idea to market launch. My recommendations served as the basis for a process acceleration and improvement program.
EDUCATION AND COMPANY INTERNSHIPS // Degree: MSc Master of Science in Management DiplomKauffrau. Major: Marketing Wissenschaftliche Hochschule für Unternehmensführung Koblenz Germany Double Degree Program with the Ecole Supérieure de Commerce de Lyon. Degree: MSc Master of Science in Management. Majors: Marketing and Finance Ecole Supérieure de Commerce de Lyon ESC Lyon France
Numerous company internships in Japan, Germany and France at : VartaBosch Autobatterie, Mitsubishi Chemicals group, Daiai garment import and retail, Nichimen Aviation, Bodenseewerk Geraetetechnik, Sextant Avionique total duration : months.
LANGUAGES French English German Japanese native speaker fluent fluent intermediate
ACTIVITIES AND HOBBIES Founder of the Bridgestone volley ball team Secretary of St Jean Gym fitness association Founder and moderator of Haiku Experience Group Geneva Playing the piano and classical organ Japanese calligraphy