Resume for László G. for Manager / Supervisor / Team Leader / Personal Care, Apparel, Fashion & Beauty in Budapest, Hungary. Search More Resumes for Manager / Supervisor / Team Leader on Resumark.com #651IHXA6P
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Address: H, Budapest,
Petrezselyem u./B, C lph I.
Seeking a carreer development
move to a business manager position with country wide or CEE regional
responsibility. Having a considerably long marketing background, to
take sales BB, account management or business development role, would
highly motivate me too. Preferred sectors: FMCG, consumer electronics,
industrial production, health.
Key skills and competency
social Demonstrating a positive attitude and approach
towards work and people; accepting feedback and acting upon it; demonstrating
effective interpersonal skills. Building trust by doing what saying, saying what
has been done. Creating strong morale in own team; leading by
example. Coaching, developing and retaining people who
make significant positive impact on the business: encouraging others
to stretch to their maximum potential; recruiting and selecting relevant,
outstanding talent. Fostering creativity and innovation, but also
challenging, benchmarking and judging the creativity and efficiency
of others. Being consumer oriented brand management experience organizational Continually taking initiative to add value and
position the organisation for success; setting stretch goals and being
motivated to achieve them. Achieving significant impact through formal channels
and informal networks; building constructive relationships. Turning
goals into results establishing priorities by translating strategies
into plans, that can be effectively executed by working via smooth cross
function relationships. Agency management experience. Operating experience/ P&L exposure technicalDemonstrating functional and/or technical
expertise by familiarity with, and practical application of coaching
philosophy, benchmarking, project management, presentation technics,
sales and negotiation technics, recruiting/interviewing, conflict handling. Being
focused on the future, identifying opportunities and innovations with
heavy potential; seing connection in data and trends. IT Microsoft Office package, Web user skills
on very good level. other Languages: Hungarian native, English fluent.driving
license, karate coach, photography,
March to date Növel Kft.
Got experienced in building
up and running a company by set up a restaurant operation with employees.
May – .March
of the Consumer Division, being responsible for all marketing aspects
of the business.
Codefining and jointly executing
the strategy of the company within the corporate guidelines as member
of the management team, and also as member of the Consumer Board GM,
Sales Director, Marketing Director.
Steering a proper adoption
/ adaptation of the marketing mix per brand NIVEA, Atrix, Labello,
Eucerin, Hansaplast, Futuro to the local market based on regional /
international guidelines. Contributing to the process of defining the
global marketing and communication strategy for international brands
Consumer Connectivity Program.
Being responsible for preparing
the annual marketing plan of each brand based on regional / international
guidelines to achieve objectives as set in the Annual Business Plan.
Contributing to the development of sales and trade marketing plans.
Ensuring achievement of required
brand performance market share, brand loyalty, etc. via reliable monitoring
of brand development against sales/profit forecast and budgets.
Continuously seeking and ensuring
assessment of marketing opportunities for further enhancement of brand
performance and development, initiating and ensuring proper processes
of launches and relaunches.
Being responsible together
with Sales Director and sales organisation to achieve targets in market
shares, distribution, sales and margins.
Being responsible together
with the Sales Director to define the price policy corresponding to
set regional / international and customer related guidelines towards
Ensuring profitability of
each brand in line with set target levels. Properly monitoring actual
/ planned marketing expenditures against budget and aiming at the optimal
performance of return on investment marketing budget billion HUF.
Together with the Sales Director
controlling and monitoring the marketing and sales activities and initiating
measures to address deviations of plan if indicated.
Analysing market share performance
versus competitive activities. Providing Brand Leadership Unit at Company
Headquartes and CEE Coordination with all relevant information about
the local market development.
Leading, encouraging and
motivating the personnel in my sphere of responsibility especially
targeting, coaching, personnel interview and appraisal, succession
and deputy planning, and personnel development in cooperation with
General Manager and Human Resources. Ensuring the transfer of the BDF
management approach as well as functional knowhow to the local team
direct subordinates, creative, a media buying and research agencies.
As a member of the management
team, jointly with other team members representing legally binding the
company according to the statutes of the company.
Job enrichment areas:
Managing the yearly media
negotiations with the consolidated budget of Beiersdorf + Tchibo deeply
involving the network media agency Optimum Media Direction
Evaluation of the market evolution
Define negotiation position
Specify objectives and values
Fix the optimal timing
Identify the possible sanctions
Carry on negotiations maximize
cost efficiency and added values
Post evaluation benchmarking
and conclude a contract professional and legal control
Control the realization of
Problem solving and agreement
modification if necessary
Attending frequently CEE
Marketing Manager Meetings sharing information across boundaries and
actively participating in cross country project definition, development
and management together with the CEE Regional Marketing and Sales Management
Chain/trade partner specific
Planning process harmonization
Oct. – Apr. RAIFFEISEN BANK Budapest
Developed the strategic marketing
plan and the adequate action plan as a part of the feasibility study
of launching the retail banking services of RAIFFEISEN BANK.
Develop, manage and implement
a comprehensive market research program so that the relevant consumer
information is collected and used for building the brand and the marketing
strategy in general.
– ÁBAEGON AEGON
Insurance Group Budapest
Worked out the strategic
marketing plan, with activity plans for , budget: , billion
Implemented new communication
strategy, based on a global umbrella branding approach instead of individual
Ensured heavy sales support
focusing on transparent, efficient product demonstration / presentation.
Managing a marketing team
of people, and continuos cooperation with an advertising agency.
– MASTER FOODS HUNGARY Budapest
Market Activity Manager
Developed the local marketing
strategy of the professional breeder and vet business lines of PEDIGREE
PAL brand, based on the international guidelines of the company.
Established a special, well
operating distribution system for the breeder and diet product ranges.
Managed the PEDIGREE PAL
brand related sponsoring activities dog shows, vet conferences, other
events, built and managed good relation with the involved organisations/associations.
Implemented training course
for trade partners.
Managed a field sales person
and two vet consultants.
Worked out the UNCLE BEN’s
brand related marketing plan and executed the planned actions in close
cooperation with the related advertising agency.
Area Sales Manager
Expanded territorial sales
Managed two Sales representatives.
– University of Gödöllõ Gödöllõ
Diploma: Marketing Manager
– Eötvös Lóránd University Budapest
Diploma: Biology Chemistry
Persuasive Selling Format
PSF Procter &Gamble student program
the Brand Aegon, Swiss Re
Banks Marketing, Life Insurance
Aegon, Swiss Re
Retail Index training Nielsen
Media Basics Masterfoods
– Zenith Media
Media planning & Buying
Optimum Media Direction
Global Brand Building Beiersdorf
Strategic Marketing Planning
Consumer Connectivity Beiersdorf
Winning in the Store –
Sales & Marketing Beiersdorf