[var] => content
[type] => preview
[var] => cut_url
Oak Ridge Road
• Santa Barbara, CA • ..
Versatile Sales and Marketing executive
with over years experience and a proven record of exceeding sales
goals and maximizing sales team performance. Indepth knowledge
of the professional beauty industry. Background of results in
sales, marketing, client relations and sales training. Known for the
ability to demonstrate strong leadership in a broad range of management
challenges. Solid experience as a team leader, motivator and communicator.
• New Business Development •
Event & Show Planning
• Sales Forecasting
• National Account Management •
Loyalty Program Development • Product Launches
• Sales Organization Development
• P & L Management
• Sales Training
BEAUTY PRODUCTS, Santa Barbara, CA Division of Alberto Culver
Manufacturer of salon hair care products.
National Sales Director
Responsible for sales and business development
efforts to grow market share of this $M professional hair care company.
Managed, coached and mentored eight manufacture representatives and
the director of education. Directed a network of domestic distributors,
their management teams and a sales force of over distributor consultants.
Directed the sales and marketing
strategy for the launch of the redesigned Nexxus product line.
Realized % growth reversing a previously declining trend.
Managed the sales and marketing
plan for the successful relaunch of the Nexxus salon brands after the
Alberto Culver acquisition. Increased sales by % in the first
Created a new direction and
reorganized the distribution network during a significant transition
period. Exceeded expectations by retaining % of the distributors and
opening five new partners.
Initiated and implemented
a successful sales incentive program for the Nexxus Hair Color brand.
Hair color sales increased by % in a difficult economic environment.
Negotiated direct distribution
sales terms with National Chain Accounts generating a % sales increase
the first year.
Designed a successful web
based sales meeting / presentation format for distributors and educators.
Reduced travel and venue expenses and improved sales meeting coverage.
Directed and participated
in all aspects of national and local shows and sponsored events.
Consistently met and exceeded all goals and budget requirements.
Joe S. Page _
National Chain Account Manager,
Santa Barbara, CA
Directed sales, marketing and educational
efforts to National Chain Salon Accounts in North America.
Developed and managed direct
chain account programs for distribution network. Realized over
% sales growth in the first year.
Designed new retail promotion
program offered to more than , salons. Increased customer satisfaction
and exceeded sales goal by more than %.
Improved communication between
National Chain Accounts and distributor network by team building and
stressing the importance of positive and immediate communication.
Created and implemented educational
and event programs for National Chain Salons and distributors.
Promoted to National Sales
Director after consistently exceeding sales goals and budget requirements.
Wholesale distributor of salon hair
and skin care products.
– Salon Concepts
Launched and managed exclusive single
line distributorship. Concept generated new direction for distribution
and further established company’s leadership in the industry.
Oversaw the daily operation
of this $M wholesale distribution company.
Recognized by Nexxus for having
the most consistent sales growth .
Awarded Nexxus Diamond Distributor
for sales achievement .
Maintained record for significant
company growth and bottom line profitability.
Prepared company for future
growth phase by providing handson leadership for strategic planning
and business development.
Associate, Business Administration /
Accounting, McCann Business School, Mahanoy City, PA
Managing the Distributor Network, American
Advanced Sales Management, American Management
Advanced Strategic Marketing, American
Effective Communications and Human Relations,
Sales Advantage, Dale Carnegie
Leadership Advantage, Dale Carnegie
Dale Carnegie Graduate Instructor Training,