[var] => content
[type] => preview
[var] => cut_url
result oriented and team player, with strong negotiation skills and
more then twenty seven years of experience in Sales and Marketing .
I am a
Lebanese National, AUB Graduate BBA Class of ; Fluent in Arabic
English and French; Computer literate and expert user of MS Windows
and MS Office.
GULF HYGIENIC INDUSTRIES LTD.
Export Manager – Lebanon and Africa
Develop and Implement a
Business plan for the Lebanese market.
Product positioning and
Set launch plan.
Set promotional plan.
Control distributors promotional
Train sales persons and
Control distributors marketing
Introduce Unicharm Products
into the West African Markets.
/ – March /
– Saudi Arabia
for providing effective and sound distribution strategies. Prepare aggressive
plans which to react to market developments, market share, brand assessment,
positioning, merchandising, training. Provide analytical support for
pricing, forecasting, for respective sales regions, budgeting and developing
tactical marketing and promotional plans.
Duties and Responsibilities:
and operated a national distribution set up. This involves:
Organize and direct merchandising
and sales promotion program, including POS material, media advertisement,
free samples ..etc
Audit current distribution
network which includes van sales, credit sales, merchandising, warehousing,
Identify weak links in distribution
network. Working out corrective actions to strengthen those links through
improvement of sales policies and procedures, training and / or hiring
Develop efficient system
of sales staff incentive and appraisal of performance in coordination
with Human resources Department.
Prepare necessary periodic
reports to Managing Director. Discusses problem arising, including sales
operations, strategic developments. Works out solutions.
In coordination with sales
executives, prepare annual sales manning plan.
Develop company's strategic
sales approach, van distribution, and market sectors.
Prepare the sales section
of the company's Five Year Plan.
Prepare sales annual business
plan by product by region /area.
Supervise and lead sales
managers/ supervisors. Assign sales targets for each one of them. Scrutinize
sales reports, identify variance from business plan and work out corrective
actions with concerned manager/supervisor.
Evaluate performance of
sales managers/ area sales supervisors, make recommendations with regard
to granting awards, promotions or terminations.
Periodically visit sales
regions/areas to ensure that merchandise is properly distributed and
In accordance with promotional
plan, work out with Marketing Coordination manager promotional items
to buy from local or international sources.
Ensure that promotional
activities are within approved budget.
Ensure that promotional
campaigns are properly organized and executed as per set plan.
Ensure that market is properly
covered by salesmen and all potential customers are assigned.
Personally solicit major
In coordination with Finance
Director, approve quotations for large sale projects/contract.
Ensure that production
and demand/sales forecasts are properly coordinated with Director of
Production. Prepare sales forecasts to assist production planning. Decide
on production priorities.
market share growth in the diapers category in Saudi Arabia.
to Managing Director.
/ September /
– Saudi Arabia
a plan to restructure and reposition a Trading Division selling premiums
and gift items.
Setting new policies and
Evaluation of sales personnel
Recruitment and training.
s.a.r.l exclusive distributors for VORWERK Germany
a Trading Company to handle the distribution of a German home appliance
through direct sales demonstrations and referral marketing. Recruited
and trained Sales Representatives.
Manager – Shareholder
and managed a distribution company selling FMCG products Subdistributor
for Fattal and other distributors.
Indevco April – November
in April as Key Accounts Representative based in Jeddah, promoted
in December to Area Sales Manager For The Eastern Province based
in Dammam and in to Area Sales Manager for the Central Province
based in Riyadh.
University of Beirut
in Business Administration.
Laïque Française twelve years of schooling
MS Word, Excel & Power
Riyadh – Saudi Arabia
Number of Dependents: