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SE th Street • Cape Coral, FL • •
Public Relations Communications Brand Management
Dynamic, resultsdriven professional with significant experience creating brand and product launch campaigns.
Developed and implemented strategic multimillion dollar marketing plans to capitalize on new product
introductions, brand extensions and new features. Consistently drove business expansion through creative sales
initiatives that delivered revenue growth, market share and penetration. Strong background in identifying,
establishing, and managing relationships to leverage and generate significant business opportunities.
Outstanding strategic vision and agile marketer which have proven to be critical assets in developing a positive
work environment while exceeding company goals.
• Increased profits and revenues by targeting profitable BB and BC market segments while focusing
on customer retention strategies to expand market.
• Drove $M annual revenue and increased client base % annually.
• Provided cost containment measures and controlled expenditures by creating, approving and
administering multimillion dollar P & L for direct and channel marketing.
• Enhanced market penetration with successful launch of three breakthrough products; directed
branding, public relations, sales training and incentives, media, and direct marketing.
• Generated $K video crosschannel marketing partnerships maximizing brand value and
awareness of products.
• Builds strong relationships with key internal, civic and regulatory decision makers .
• Consistently exceeded expectations and produced award winning marketing collateral.
• Effectively collaborates with individuals at all levels demonstrating excellent interpersonal
SouthWest Direct, Fort Myers, FL Present
One of the largest privately owned direct marketing and mail production facilities in the Southeast.
Direct Marketing Consultant
• Design and implement businesstobusiness and businesstoconsumer integrated marketing plans using
mail, electronic mail, pURLs pared with micro websites, variable printing and telemarketing .
• Identify and develop key direct marketing strategies based on knowledge of established objectives,
market characteristics, and consumer needs.
Closet Tailors of SW Florida, Cape Coral, FL
Franchised custom closet and storage business for commercial and residential needs.
• Directed and proactively managed all functions including customer relationship management CRM,
database marketing, SEM, PPC, direct sales, organic SEO, social media and public relations.
• Generated over $k revenue while building a BB reseller network pared with database
driven residential sales and marketing strategy.
• Fostered % repeat business by providing pre / post sale support to customers.
CHUCK H. • • Page Two
Time Warner Cable, Cape Coral, FL
A cable operator that offers residential and business products and services including data, voice, digital video.
Director of Marketing and Sales
• Led team of over technical, marketing and sales representatives targeting consumers and businesses
during launches of digital video, highspeed data and business class services.
• Provided effective marketing and sales training and strategies; built and appended
demographics to database of direct mail, print, telemarketing,, social media and billboard
• Designed advertising and collateral materials, video presentations, press releases, radio
scripts and support materials for internal/external clients utilizing $.mm budget.
• Directed local and national ad agencies using customer relationship management CRM
data to maximize campaign return on investments ROI.
• Empowered staff to effectively manage territories by conducting training sessions focusing on sales
skills, new products, tradeshows and a systemized feedback loop.
• Analyzed and defined annual revenue targets, established sales goals and monitored sales
Charter Communications, St. Louis, MO
A provider of highspeed internet, cable and telephone communications.
Product Launch and Marketing Manager
• Directed simultaneous launches across cities for digital video platforms valued at $.mm each.
• Coordinated national launch of Charter Digital Direct including targeted direct mail,
vendor selection, channel partnerships, sales training, event management and competitive
• Managed cross functional communication between technical, marketing, programming and
Knology Holdings, INC., West Point, GA
Product Manager Video Services / Corporate Marketing Manager
H Consulting, Peachtree, GA
Brand and Marketing Consultant.
Colony Communications, Naples, FL
Marketing and MIS Coordinator
AWARDS & AFFILIATIONS
Cable & Telecommunications Association for Marketing Award – Chapter Innovator of the Year
Cape Coral Chamber of Commerce Board Director – Present
Cable & Telecommunications Association for Marketing, Florida Board member, Past Treasurer,
Master of Business Administration Degree: International Business, Xavier University, Cincinnati, OH
Bachelor of Business Administration Degree: Marketing, University of Kentucky, Lexington, KY