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<pre>Array ( [var] => cut_url ) </pre> Resume for ganesh L. for Advertising / Marketing / PR / Printing & Publishing in New Mumbai, India. Search More Resumes for Advertising / Marketing / PR on #XWU2DXOEP

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Resume for ganesh L. for Advertising / Marketing / PR / Printing & Publishing in New Mumbai, India

Occupation: Advertising / Marketing / PR Industry: Printing & Publishing
Country: India City: New Mumbai
State: Maharashtra ZIP: 400709

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Address: , Tulja Bhavani, Plot No., Sector , Koparkhairane, Navi Mumbai,

Mobile: + / Email:


Seeking assignments at Senior Level in a growth oriented organisation. 

Media & Publishing Business

With nearly years of experience; skills and knowledge in;  

Strategic Planning   New Set Ups     Turnaround Management

Profit Centre Operations   Media Advertising, Sales & Marketing International Business Devlp.

Product Launch/ Sales Promotions  Brand Management   Key Account Management

Team Management   Event Management   Public Relations 

An astute and result oriented professional with rich & extensive experience of nearly years in heading business operations in media industry. The last assignment was designated as a Head to set up the business team for Apex Press & publishing in Oman.  

Comprehensive experience in steering activities for entire life cycle of the introduction of new media related products. Skilled in enhancing brands sales, conducting various product launches and establishing strong sales team for increasing advertising revenues and the overall brand value. Strong business acumen with the ability to execute a wide range of marketing strategies to establish market presence and increase revenues and profitability for the products. An effective communicator with excellent relationship building & interpersonal skills. Successfully set up my own website , a site focused on marketing activities to beat the recession. 

Academic Credentials:

Diploma in Advertising & Public Relations, KC Institute of Management Studies, Mumbai


Selected Accomplishments

  • Spearheaded the marketing activities as Business Head in Infomedia India Ltd., Mumbai and accomplished the task of making it as a profit centre.
  • Played a pivotal role in promoting bilateral trade and tourism for the Gulf Times, Doha, Qatar and traveled to various countries in Europe to promote the newspaper and publish special features.

    Business Skills

  • Analysing business and assessing the revenue potential in business opportunities.
  • Identifying and developing new streams for longterm revenue growth and maintaining relationships with customers to achieve repeat/ referral business.
  • Maintaining a balance between different industry verticals and ensuring a good market share.
  • Identifying and networking with channel partners, resulting in deeper market penetration and reach. Evaluating performance & monitoring their sales and marketing activities.
  • Evolving market segmentation & penetration strategies to achieve targets. Developing marketing strategies to build consumer preference and drive volumes.
  • Designing and implementing special promotions for increase of circulation by offering various attractions for the readers & increase of advertising revenues by cross promotions with key clients.
  • Recruiting, training, providing guidance and support to the sales and advertising representatives for a large number of categories mainly Industrial, Consumer IT and Pharmaceutical categories.
  • Initiating/developing relationships with key decision makers for business development.
  • Overseeing and handling all types of promotions and shows managing large events for specific clients.
  • Evaluating marketing budgets, including manpower planning initiatives & ensuring adherence to planned expenses.
  • Building and leading worldclass sales and marketing teams for various organizations.

    Organizational Experience

    Currently on assignment with Apex Press & Publishing, Oman 

  • Setting up of the new revenue divison for the launch of the newspaper.
  • This being the th English newspaper in the country, has its own challenges. Successfully turned around and have set up the team and the business model for this newspaper.
  • Various new revenue streams launched and contributed for the group.
  • This is a contractual agreement only to set up the entire process.

    Was employed with dot, Mumbai as Regional Head till August  

  • Responsible for the revenue generation for the entire group’s various titles.
  • Successfully turned around some of the titles across IT and other industries.
  • Distinction of working on some aggressive business plans to launch new titles under various verticals.

    Was employed with Asapp Media Pvt. Ltd, Mumbai as Vice President & Head – Publishing till October th  

  • Setting up of the new division for launching magazines and making forays into custom publishing.
  • Successfully turned around Project reporter magazine, detailing projects in India.
  • Distinction of working on some aggressive business plans to launch new titles under various verticals.

    Aug’ Mar’ with Infomedia India Ltd., Mumbai as Business Head 

  • Accountable for managing the entire gamut of activities towards launching a niche BB magazine magazine on Healthcare titled ‘Modern Medicare’.
  • Spearheaded the development of the healthcare segment as one of the key growth areas.
  • .
  • Successfully achieved % of the market share within a period of one year by displacing the leader ‘Express Healthcare management’ from its No. position.
  • Launched Modern Medicare Excellence awards – the first of its kind for the healthcare industry. magazine turned profitable in the first year of its operations.
  • Initiated the growth of the magazine by launching other properties of the CHIP magazine.
  • Managed the change in ‘CHIP’ magazine and positioning as the No. IT magazine for the consumer
  • Launched the ‘CHIP Most Aspired Tech Brand awards’, ‘CHIP Guru’ and the ‘Buyers guide’ besides the Content Development for some of the overseas magazines.
  •       The designated brands contributed % of the total revenues of the publishing division.

  • Ensured the smooth flow of the designated magazines with coordination from the editorial, sales, marketing, design and circulation.
  • Handled key clients including GE healthcare, Maquet, Western Digital, etc.
  • Initiated a lot of promotions and PR activity while changing the perception of the Chip magazine from being a tech magazine to a end user magazine, to ensure the perception changes. This reflected in the improvement of market share for the magazine.

    Nov’May’ With Gulf Times, Doha, Qatar as Sr. Business Development Manager 

  • Travelled to various countries in Europe to promote newspaper and publish special features.
  • Gained access to various meeting with diplomats and ministries of these countries.
  • Promoted the business from various European countries in Doha through Gulf Times.
  • Handled a team of editorial, design and sales personnel.

    Previous Work Experience 

    Mar’Oct’ with Ananda Bazaar Patrika, Mumbai as Group Head 

  • Steering advertising sales from the Western region for a large number of categories mainly Industrial, Consumer, IT and Pharmaceutical lead a team of dedicated sales and advertising representatives.

    Apr’Feb’ With India Today, Mumbai as Assistant. Advertisement Manager 

  • Responsibilities included selling space for magazine, India Today and other magazines of the group.

    Sep’Mar’ with Elixir Communications, Mumbai as Director, Marketing 

  • Received hands on experience in organising large events for specific clients.

    Apr’Aug’ with Spectrum Magazines Ltd., Mumbai as Advertisement Manager West 

  • Handled the magazine’s A&M and Design Digest's advertising revenues from Western region.

    Oct’Mar’ with Tata Press Ltd., Mumbai, as Territory Manager 

  • Part of the team that launched the Tata Press Yellow Pages in Mumbai and made a successful product.
  • Rewarded consistently for being the top performer.

    Date Of Birth: st May, , Languages Known: English, Tamil, Hindi and Marathi 

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