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<pre>Array ( [var] => cut_url ) </pre> Resume for Michael G. for Executive Manager / Printing & Publishing in Ballwin, Missouri. Search More Resumes for Executive Manager on Resumark.com #RQ6I6T3EF
 

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Resume for Michael G. for Executive Manager / Printing & Publishing in Ballwin, Missouri




Occupation: Executive Manager Industry: Printing & Publishing
Country: United States City: Ballwin
State: Missouri ZIP: 63021



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c. michael G.

Columbard Drive • Ballwin, Missouri  • .. • ..

sales/marketing executive

“Managing complexity, creating opportunity, and providing leadership for people to excel.”

Creative thinker with an entrepreneurial spirit and proven business acumen. Shrewd tactical planner and negotiator with a leadership record of results in designing effective marketing programs, building strategic partnerships, and assembling topproducing sales teams. Openminded, techsavvy problem solver. Always focused on new ways to drive revenue, manage costs and deliver aggressive bottomline results.

¡ ¡ ¡

Market Intelligence • ToptoTop Sales • Strategic Partnerships/Alliances Project/Program Management • Cost Reduction • Team Building ¾¾ professional experience ¾¾

Director, Sales and Marketing

SPORTING NEWS, St. Louis, Missouri  –present

Curtailed losses, increased sales and restored viability for prestigious weekly sports magazine by building strategic partnerships with major retailers including WalMart, Kroger, Borders, Barnes & Noble, and key wholesale distributors.

Command sales and marketing initiatives to promote circulation growth and expand distribution of singlecopy magazine and book sales throughout North America. Drive prime product placement by forging strong toptotop relationships. Hold full P&L accountability for $ million sales budget.

Perform detailed data analysis to identify major market positions and formulate tactical plans. Lead sales teams, set targets and define distribution opportunities. Design sales support materials and promotions. Develop tools to facilitate efficient sales processes and secure distribution partners to reduce potential supply chain volatility. Advise edit teams on competitive category analysis and performance.

¾ Saved $, and improved sales efficiency by strategically reducing product distribution, .

¾ Curtailed projected $. million loss by executing aggressive distribution and placement plan for weekly flagship publication, .

¾ Drove % revenue increase by relaunching Sporting News in the retail channel.

¾ Pushed revenue +.% in two years by developing and refining competitive database.

¾ Restored sports yearbooks to a leadership position, halting twoyear unit and revenue slide, by refocusing market distribution and redesigning product based on best publishing practices. 

Director, Sales and Marketing

PRIMEDIA, INC., St. Louis, MO 

Overcame stagnant industry sales by negotiating exclusive distribution and display arrangements with channel partners and customizing sales tools to meet unique customer needs.

Managed toptier, member sales team generating $ million in annual revenue for leading publisher of enthusiast media with more than publications, million in monthly circulation, and annual revenues totaling $ million. Commanded product development and distribution initiatives for the retail and wholesale channels. Directed sales plan execution and oversaw annual $, expense budget.

¾ Drove .% average sales increases over five years by securing strategic POS agreements with select business partners.

¾ Met budget goals three consecutive years – and negotiated $ million investment by key distribution partners.

¾ Pushed participating title sales in major POS promotion campaign up % in one year.

¾ Reallocated promotion/marketing investment, leading to a % reduction in promotion expenses and far more efficient resource management, .

¾ Slashed travel expenses %, , by capitalizing on database analysis tools.

Director, Publisher Relations

ANDERSON NEWS COMPANY, Knoxville, TN –

Expanded market share, increased sales of books and magazine publications and retained industry leadership by leveraging partnerships, negotiating buying prices and limiting product allocation.

Managed targeted publisher incentives and promotional consumer programs from concept to execution for top distributor of books and magazines in North America with $. billion in annual sales. Reviewed new product introductions and implemented newtitle beginning pricing. Drove supply chain efficiencies by expanding programs with select publishers. Initiated bestinclass book management.

¾ Generated $ million in book sales, saved $ million in negotiated sales incentives, and boosted earnings by $. million.

¾ Improved gross margin % by streamlining new title review process and building database to support category development.

¾ Reduced handling expenses % by systematically reviewing title universe and developing title segments based on profitability.

¾ Increased margin % per title by implementing newtitle beginning pricing. 

¾¾ professional affiliations ¾¾ 

Magazine Publishers of America

Periodical and Book Association of America

General Merchandise Planning Committee, Food Marketing Institute 

¾¾ training & education ¾¾ 

Financial Planning, Princeton Review

Sales Planning, Harvard Business Review

Sales Training and Sales Management, Decker Communications

Category Management, Nielsen

B. S., Business Administration, Eastern Illinois University, Charleston, Illinois 


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