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Resume for Ashraf K. for Manager / Supervisor / Team Leader / Printing & Publishing in Cairo, Egypt

Occupation: Manager / Supervisor / Team Leader Industry: Printing & Publishing
Country: Egypt City: Cairo
State: Al Qahirah ZIP: 1234

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Ashraf Adel Mohamed K.

A Sayed Sabry Street, Nasr City, Cairo

Tel. Mobil   

Career Objective 

Is to handle a managerial position within a reputable organization through which I can utilize my practical experiences, trainings and education, in building my career path and adding value for my job.  

Personal Information

Date of birth:    st of March                 Place of birth:   Cairo              Nationality:    Egyptian               Marital Status:    Married            Military service:   Exempted              



Post Graduate Studies  Master of Business Administration MBA

                        Maastricht University, Netherlands

                        Maastricht School of Management

                        Focus: Globalization

September till March

Thesis Subject: Challenges that Confront the Profitability of the Internet Service Providers in Egypt focusing on the Digital subscriber lines. 

                        Grade: Distinction

                        Awarded the highest ranking student for class . 

Graduate Studies:   Bachelor of Commerce                         Helwan University

                        Faculty of Commerce & Business Administration

                  Accounting English Section

                  Grade: Good

                        Project  Advertisement and Banking Sector

                        Grade: V. Good

                        Graduation year May,

Secondary School:     Orman Experimental Language School


Work Experience  

* // – Present

Nahdet Misr for Press and Media

Title: Marketing Manager  

Nahdet Misr is one of the biggest publishing tycoons in Egypt, known for Al Adwaa, cultural books, Disney books, Disney stationeries & periodicals weekly and monthly in addition to many other publications. My job responsibilities include but not limited to the following: 

  • Designing marketing strategy, budget allocation and executing annual marketing plan after top management's approval.
  • Preparing feasibility studies prior to campaign execution, and monitoring after campaign execution analysis.
  • Managing and monitoring the marketing team in executing the marketing communication campaigns from the Budgeting Phase, media channels concentration passing by target, till execution phase using, direct & indirect communication tools to sales analysis after Campaign.
  • Managing promotional activities and trade shows, working with developers, advertisers, agencies, and operations team to market assigned products and services.
  • Managing the relation with advertising agencies.
  • Initiating ideas that develop, sustain and positively build strong brand image/identity to boost sales, improve customer /brand loyalty and increase top of mind awareness & brand recognition.
  • Using sales forecasting and strategic plan to ensure sales and the profitability of products and services.
  • Analyzing business development and market trends.
  • Coordinating with the market research department to work on projects that assess product problems surveys, questionnaires, up selling, etc..
  • Working on managing all art work for any marketing materials related to the kids' world.
  • Developing electronic marketing efforts that generate newer sources of revenues this includes but not limited to: web sites, WAP services, Face book, etc.
  • Managing a professional marketing team.
  • Developing newer channels for product distributions and stronger dealer relationships.

    * LG Electronics Egypt

       Title: Corporate Marketing Manager

    LG Electronics, Inc. LG is a global leader and technology innovator in consumer electronics, home appliances and mobile communications.

  • Developing LG’s corporate marketing strategies towards efficiently achieving the settled marketing targets within different products/departments.
  • Working on providing the marketing team with guidance and support to provide better achievements.
  • Monitoring the competitors’ marketing strategies and working on developing and/or amending LG’s marketing plan to sustain and develop LG’s market share.
  • Managing and assisting the marketing team in executing the strategic planning of Marketing Communication Campaigns from the Budgeting Phase, media channels concentration passing by target, till execution phase using, direct & indirect communication tools to sales analysis after Campaign.
  • Increasing market share and sales growth through positively increasing the corporate brand value.
  • Monitoring and supervising the marketing campaigns.
  • Managing and supervising the shop display and shop board installations.
  • Working in coordination with the sales departments to assess the market demand and competitors’ performances.

    * // – //

    Yalla Misr S.A.E. Powered by British Telecom

    Title: Marketing and Sales Manager

    Owned by Al Kherafi group of companies and powered by British Telecom, Yalla Online, one of the leading Internet service providers in Egypt. It is renown in the Egyptian market by its digital subscriber lines’ distinguished service quality.  

    This is a position that not only works on achieving the required marketing and sales goals within time but also, works on strategically developing the business life cycle for Yalla Misr’s DSL services. A position that enrolls but not only limited to the following tasks and responsibilities:

  • Responsible for planning, developing and implementing the organization’s marketing and sales business plans that strategically align with the organization’s corporate strategy to assure synergy and sustained competitive advantage.
  • Managing the marketing and sales teams, providing them with guidance and support to successfully achieve the required targets within time.
  • Directing the efforts of the marketing, the sales and the planning staff to coordinate at the strategic and tactical levels with the other functions of the organization’s departments.
  • Managing Yalla’s media plan advertisings, promotional activities including printings, electronic, and direct mail outlets, sponsorships, exhibitions etc., and working on executing it within the assigned budget.
  • Conducting market researches and surveys to assess the loyalty of existing customers and indicating the needs and preferences of expected customers.
  • Developing and recommending pricing strategies in cooperation with the financial department, aiming to achieve a better market share and maintaining a satisfactory profit/loss ratio.
  • Working on developing existing and future DSL business in cooperation with the technical department, through searching for new market opportunities and increasing the loyalty of existing customers.
  • Tracking and analyzing the sales team's performance, taking actions in order to reduce the gap between actual and designated plan in coordination with the project management, and operation/technical departments.
  • Assign the departments’ targets and performance measurements to fairly assess and measure the marketing and sales staffs’ level of performance according to the settled key performance indicators.

    * // – //

    DATUM – International Data Systems  

    Title: Senior Marketing Executive.

    DATUM, one of the leading IT solution providers in Egypt. DATUM Internet service provider division, was one of the most advanced Internet service providers in Egypt, that supported the latest technology in internet access. 

    Sharing in developing and implementing the Internet marketing strategy, a mission that involves:

  • Developing marketing programs and plans.
  • Targeting the appropriate customer segment and deciding on the suitable marketing mix.
  • Conducting market researches to analyze and identify market requirements. 
  • Preparing financial and technical proposals for a complete IT solution.
  • Organizing presentations for the customers to show them the portfolio of services.
  • Preparing integrated networking solutions in coordination with the technical operations department.
  • Building business relationships with major companies to support the company in mass marketing its
  •      different services through creating a chain of resellers. 

    * // //


      Title: Senior Sales Executive

       PACC, was the sole agent for Apple Computer incorporated in Egypt. It was one of the leading companies

       in the field of computers and networking communications.

  • Analyzing tenders and preparing the optimal solution that suits the customer’s requirements.
  • Attending tenders and negotiating prices with the customers.
  • Preparing Price Analysis Reports.
  • Opening new accounts & developing existing ones.
  • Preparing presentations on different product types.

    Computer Skills

    IBM Systems:      SPSS, Office XP, Windows, Internet applications.

    Macintosh Systems: Mac/OS, Win Text, PageMaker, Aldus persuasion.  

    Courses attended

  • Formulating a Professional Strategic Marketing and Business Plans Ericsson //.
  • Negotiation Skills Logic Management consultants //.
  • Professional Marketing and Sales course MM Group //.
  • Microsoft Sales Specialist Program Microsoft Egypt //.


    Arabic:   Native Language

    English:  Excellent

    French:   Fair



    Swimming, Drawing and Tennis. 

    References: Certificates will be submitted upon request.     

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