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Wes A. T.
Bedford Lane, Libertyville, IL · h · c · · blog:
SENIOR MARKETING LEADER
Thoughtful "change agent" with experience revitalizing marketing efforts across multiple channels and industries. Driver and champion of transformational programs able to gain executive sponsorship, build internal support at all levels, and create crossfunctional teams that deliver exceptional results. Successfully bridge gap between Marketing, Sales, and Customers to drive profitable, fasterthanaverage revenue and profit growth. A leader with a passion for developing talent and building high performing teams that change as the business changes. Experienced Brand marketer across multiple offline and online marketing disciplines. Strengths include: Online platform strategy and experience development Differentiated BB and Services Marketing Strategic, Operational and Marketing Planning
Cross Functional Integration and Leadership Marketing Process Improvement High Adaptability / Broad Perspective
Aon Hewitt: Conducted executive review identifying key strategic needs, then developed lead generation and thought leadership distribution frameworks responsible for dramatic revenue growth in difficult economic environment. LaSalle Bank: Drove shift in gotomarket strategy from account management to active crosssell efforts, by developing and implementing industry segmentation approach. Fifth Third Bank, Ernst & Young: Dramatically improved sales, profitability, and market share through creative marketing and sales initiatives focused on strategic goals and the bottom line.
AON HEWITT, Lincolnshire, IL present World&;s largest HR consulting and outsourcing firm $.B MARKETING LEADER, TALENT & REWARDS AND COMMUNICATION CONSULTING Transformed marketing strategy for consulting organization, creating a more dynamic, marketdriven firm. Direct person marketing team, supporting offices, lines of business, and affiliate companies, >k budget. Recruited initially to lead marketing for two groups Sales: $MM, then asked to drive the growth agenda supporting the firm&;s largest consulting group, Retirement Sales: >MM. Currently lead team responsible for all marketing strategy and execution across multiple disciplines. Developed and gained alignment of plan to grow $MM Talent & Rewards consulting including thought leadership agenda and distribution strategy. sales performance +% vs. % for competitive peer group. Ignited revenue growth that is currently twice the rate of our closest competitor through strategy to develop lead framework and the consultative selling skills of partners and managers. Implemented webinar, research and sponsorshipbased lead generation framework, growing qualified lead flow by over %. Rebuilt marketing as a "sales enablement" function, firmly aligning marketing activities to direct sales efforts. Began measurement of key "cost per decisionmaker" metric, then dramatically improved cost structure while significantly enhancing brand awareness. Revitalized messaging and consulting brand by refining thought leadership agenda and developing distribution platforms with key media partners. In spite of significantly smaller budget, dramatically improved brand exposure with key decisionmakers. Implemented online newsletter, and significantly built quality and size of audience over month timeframe. Dramatically improved overall quality of survey research by reducing scope and refining promotion and delivery. Initiated, developed, and sold partners on marketing reporting initiative that allowed clear measurement of marketing effectiveness, lead flow, and sales accountability. Companies that we marketed to yielded results substantially better than those that we did not: Averaged over % more sales opportunities vs. .. Had an average contract size over $, higher. Moved to "decision" .% more often and experienced a .% higher win rate.
Wes A. T. Page
LASALLE BANK/ABN AMRO, Chicago, IL "Superregional" Midwestern bank bought by Bank of America for $B in VP, SEGMENT MANAGER / / · VP, MANAGER / / · VP, STRATEGY & ANALYTICS / / Drove shift in gotomarket strategy from account management to active crosssell efforts, transforming division. Built a strategy group within existing marketing team, and ultimately led person team supporting $MM treasury management division. Team functions included marketing, public relations, event management, campaign management, strategy, research and analytics. Promoted three grade levels in four years by achieving several key initiatives within cash management group. Managed crosssell effort responsible for over % incremental lift in deposit acquisition. Gained executive sponsorship, then executed first joint marketing effort between Commercial and Cash Management teams leading to annual cash management revenue in excess of $,. Developed industry segmentation, targeting, and sales approach adopted by division teams. Insourced large percentage of market research needs, achieving cost savings of over $, annually. Implemented process resulting in % reductions in time/resources involved in campaign delivery.
FIFTH THIRD BANK, Rolling Meadows, IL "Superregional" Midwestern bank based in Cincinnati, OH. ASSISTANT VICE PRESIDENT, MARKETING / / · MARKETING SPECIALIST / / Returned over $MM to the bank in profit from campaigns in year one, with budget of only $K. Developed and executed all marketing to support retail, commercial, and investment business lines in Illinois and Indiana. Managed all traditional marketing, in addition to all customer data, campaign execution, and analysis. Promoted after months. Conceived and executed CFO campaign enabling sales team to bring in over $MM in loans and deposits. Managed seven Banking Center launch campaigns responsible for acquiring % of the retail customer base, representing over $ million in deposits per center $ in annual profit for every $ spent. Developed commercial sales territories and "book of business" prospect distribution. Named to executive team charged with executing crosssell opportunities across business lines.
ERNST & YOUNG, New York, NY Former "Big " accounting and consulting firm bought by Cap Gemini in . SENIOR CONSULTANT / / Recruited from Northwestern University to continue strategy consulting work with major telecommunications company, later performed projects ranging from strategy and market launch development to process redesign and software selection. Departed for startup CRM technology opportunity. Other Experience: Synchrony Communications, New York, NY, BUSINESS DEVELOPMENT MANAGER / /; Identified, sold, and managed partnerships with technology companies for startup CRM software provider. Generated lead flow through partners exceeding goals by over % on average. Departed during final layoffs. IKON Office Solutions, Phoenix, AZ and Chicago, IL, ACCOUNT MANAGER / /; Managed Phoenix territory and increased sales %, then promoted to larger Chicago market and succeeded in increasing sales in major accounts by over %. Served as Field Expert for National Sales Training Class. Chase Check, Dallas, TX and Phoenix, AZ, ACCOUNT EXECUTIVE / / · CUSTOMER SERVICE DIRECTOR / / · VERIFIER summers; Launched Phoenix market through direct mail, telemarketing, and personal selling. Successfully acquired largest prospect in state doubling size of region&;s business and established new customers. Education: MBA, University of Chicago Booth School of Business, Chicago, IL, MS, Integrated Marketing Communications, Northwestern University, Evanston, IL, BS, Psychology, Texas A&M University, Notable: st Place Braintree Financial Team, University of Chicago&;s New Venture Challenge; SemiFinalist Braintree Financial, Jungle Magazine&;s Business Plan Competition; Speaker & Panelist, BB Magazine&;s Netmarketing Breakfast; SemiFinalist, Synergy Challenge, ABN AMRO Young Banker&;s Association; Finalist, MBA Marketing Fellowship Program, WPP Group