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<pre>Array ( [var] => cut_url ) </pre> Resume for Caren K. for Advertising / Marketing / PR / Professional & Consulting Services in North Potomac, Maryland. Search More Resumes for Advertising / Marketing / PR on #OEIQSZE5C

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Resume for Caren K. for Advertising / Marketing / PR / Professional & Consulting Services in North Potomac, Maryland

Occupation: Advertising / Marketing / PR Industry: Professional & Consulting Services
Country: United States City: North Potomac
State: Maryland ZIP: 20878

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Caren K. Evans
Pebblewood Drive
North Potomac, MD
With nearly years of experience in management, new business development, public relations,
marketing, social media and broadcast communications, I am exploring new opportunities that will enable
me to continue to utilize my proven expertise in researching, planning, budgeting and executing successful
integrated campaigns; superior leadership, management and communication skills; and the ability to
prioritize and multitask in a dynamic, creative, challenging and fastpaced environment to ensure
completion of complex initiatives within specified and often constrained timeframes and budgets.
Founder, President and CEO
ECI Communications
Washington, D.C.
Since , ECI Communications has planned and implemented effective, creative and innovative award
winning campaigns for such prestigious clients as the Afterschool Alliance, American College of
Radiology, American Heart Association, American Petroleum Institute, American Pharmacists Association
APhA Foundation, American Podiatric Medical Association, Burson Marsteller, Common Ground
Alliance, Edelman, GlaxoSmithKline, Ketchum, Pfizer, Renaissance Lighting, the Social Security
Administration, Special Olympics and Wyeth.
Key responsibilities and accomplishments include:
• Planning and implementing public relations, marketing, graphic design, social media and broadcast
communications campaigns that have earned ECI international recognition for dozens of clients
over the past two decades.
• Identifying potential clients; conducting new business presentations; directing the development of
creative, technical and financial proposals; closing new business and executing contracts.
• Developing strategic public relations, social media, marketing, broadcast communications, graphic
design and advertising campaigns, managing implementation and measuring results.
• Identifying and communicating key responsibilities to ECI’s staff and subcontractors to ensure
deadlines are met and goals achieved.
• Conducting national, regional and local media outreach resulting in major television, radio, print,
trade and online coverage for clients, including all of the top newspapers, magazines and broadcast
outlets targeted for each campaign.
• Organizing and supervising every aspect of our clients’ campaigns, including budget management,
and serving as the day to day client liaison, resulting in many client relationships that have lasted
for more than two decades.
• Managing the day to day financial, marketing and management operations of the company,
including overseeing a virtual staff of professionals throughout the United States and in Israel.
• Staying abreast of changes in public relations and marketing and incorporating new services to
continue to meet the needs of our clients, with an acute awareness of and emphasis on social media
and Internet marketing.
President, MDS/PRA Group
Founder and President, The Broadcast Center
Washington, D.C.
Key responsibilities and accomplishments included:
• Managing the day to day operations and revamping all of the operating procedures to make the D.C.
office profitable for the first time in its history within six months of being named president.
• Managing a staff of more than sales and account executives, printing and fulfillment specialists
and the administrative staff in the D.C. office.
• Founding and managing The Broadcast Center, a national division of the company, to provide
broadcast communications for clients nationwide and increase the profitability of the D.C. office.
• Staffing and managing The Broadcast Center sales team, conducting new business presentations,
hiring outside subcontractors, writing proposals and contracts, managing budgets, and serving as
the liaison with TBC clients.
• Overseeing the development of marketing materials for both MDS/PRA Group Washington and
The Broadcast Center for use with potential clients, including brochures and videos.
National Vice President of Marketing
Public Affairs Satellite System, Inc.
Washington, D.C.
Key responsibilities and accomplishments included:
• Identifying and pitching potential clients and conducting new business presentations for trade
associations, government agencies, public relations firms and corporations throughout the country.
• Developing and managing strategic broadcast communications plans, including writing proposals,
hiring outside contractors, managing budgets and delivering results.
• Writing and overseeing production, placement, distribution and evaluation of video and radio news
releases and television and radio Public Service Announcements; and placement and production of
satellite television and radio tours, resulting in hundreds of radio and television stories for clients.
• Managing the Washington sales staff, including helping them identify D.C. based clients,
conducting new business presentations for their potential clients when needed and educating them
on writing proposals, contracts and account management.
Account Executive and Radio Producer
Gray and Company Public Relations/Public Affairs
Washington, D.C.
Key responsibilities and accomplishments included:
• Providing traditional public relations services for Gray and Company clients, including writing
releases, advisories and other client materials; and media relations outreach.
• Creating, writing and producing “Washington Spotlight,” the first monthly public affairs radio
program of its kind in the country which showcased Gray and Company clients, distributed to
hundreds of subscribing radio stations and national networks via satellite.
American University
PostGraduate Studies
Business and Public Relations
University of Pennsylvania
Bachelor of Science
Political Science

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