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<pre>Array ( [var] => cut_url ) </pre> Resume for John K. for Advertising / Marketing / PR / Recreation & Sports in Baltimore, Maryland. Search More Resumes for Advertising / Marketing / PR on Resumark.com #Y86BY4KTD
 

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Resume for John K. for Advertising / Marketing / PR / Recreation & Sports in Baltimore, Maryland




Occupation: Advertising / Marketing / PR Industry: Recreation & Sports
Country: United States City: Baltimore
State: Maryland ZIP: 21201



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JOHN K., B.A.,M.T.A
SPORTS MARKETING PROFESSIONAL
M.T.A, SPORTS MANAGEMENT – THE GEORGE WASHINGTON UNIVERSITY
B.A, RHETORIC – BATES COLLEGE
W. Pratt Street
Apt.
Baltimore, MD
SKILL SET
PROFESSIONAL PROFILE
Sports Marketing
Event Management
Strategic Planning
Market Research
Branding
Client Services
Partnership Activation
Business Development
Presentation Development
Dynamic marketing and event management specialist with extensive sports
industry experience. Key role in implementing grassroots branding initiatives for the
Association of Volleyball Professionals during tour season. Managed and
supported marketing events, camps & clinics, tournaments, AVP Player appearances,
sponsor services, marketing partnerships and special events.
Sports marketing professional for Williams & Connolly, LLP responsible for
market research, strategic planning, presentation development for recruiting and
sports marketing. Supported athlete marketing, client relations, coordinated logistics
for endeavors such as Thaddeus Young and Marvin Williams’ holiday events. Strong
skills in contract negotiation and meeting preparation.
Agency consulting and sales assistance experience with client services, market
research and materials development. At Team Services, supported consulting for Dairy
Management, Inc., PNC Bank, and sales assistance for Jacksonville Jaguars’ account.
PROFESSIONAL EXPERIENCE
ASSOCIATION OF VOLLEYBALL PROFESSIONALS, Torrance, CA
Consultant, Sports Development
Versatile sports marketing specialist with experience in leadership of grassroots marketing, special events and client services.
Developed and executed a strategic branding plan for outreach to volleyball enthusiasts through strategic marketing
partnerships, youth camps & clinics and ambassador program to enhance the association’s brand. Strong administrative skills,
resultsdriven membership campaigns, and successful team player with whatever task given.
Key Contributions & Results:
Acted as the primary liaison between marketing partners and Association, ensuring a successful turnout of
grassroots programs and tour events via marketing, event planning, logistics and administration.
Spearheaded AVP Player appearances, special events and coordinated mutually beneficial marketing
partnerships with organizations, such as UCLA and USC. Worked with UCLA and USC representatives on UCLA vs.
USC weekend at AVP Hermosa Beach Open, including marketing of the event, sponsor services and promotional contest.
Successfully planned, secured participants and coordinated AVP Junior Camps/Clinics, expanding into new
markets including Fort Lauderdale FL, Santa Barbara CA, Virginia Beach VA, and Belmar NJ.
Ambassador Program: grew the membership by % in first year, with the increase also in identifying and building
relationships with numerous prominent club teams to promote programs and enhance AVP brand awareness.
WILLIAMS AND CONNOLLY, LLP, Washington, DC
Sports Marketing Coordinator
Charged with leading a variety of projects including prospect identification, market research, strategic planning, and
presentation development for recruiting and sports marketing. Supported athlete marketing, client relations and coordinated
logistics for client events. As a team, researched, analyzed and prepared for client contract negotiations.
Key Contributions & Results:
Created and maintained database of recruiting prospects and companies/agencies for client endorsement pitches.
Prepared recruiting and marketing presentations pitched by sports practice partners to prospective clients
Assisted with research, analysis and preparation for client contract negotiations including, Marvin Williams, Josh
Childress, Hedo Turkoglu, Grant Hill, Zaza Pachulia, and Ray Allen.
Coordinated logistics for clients’ events, such as, Thaddeus Young’s “ThadAClaus” Christmas event and Marvin
Williams “Flicks and Kicks” holiday party.
JOHN K., B.A.,M.T.A
CONTINUED FROM PAGE
TEAM SERVICES, LLC, Rockville, MD
Consulting and Sales Assistant
Key Contributions & Results:
Provided consulting and sales assistance with client services, market research and marketing materials.
Assisted in consulting services for clients Dairy Management, Inc. DMI and PNC Bank.
Researched logistics for clients, ANC Sports and State Farm’s college basketball signage program with over schools.
Aided in coordination and execution of NFL player appearances at “NFL Experience” during Super Bowl XLI with
the notable players being, Anquan Boldin, Steven Jackson, Vince Young, T.J. Houshmandzadeh and Adalius Thomas.
Supported sales prospecting, business development and research for Jacksonville Jaguars account.
SFX Basketball, LLC, Washington, DC
Created marketing materials and proposals for agency client endorsements opportunities.
Developed target list of highpotential prospects to pursue for endorsement opportunities.
Assisted VP of Marketing in seeking endorsements for clients Morris Peterson, Corey Maggette and John Thompson III.
Hurricane Sports Properties, Coral Gables, FL
Executed contract fulfillment and worked on sponsorship activation of promotions and operations.
Created and assisted with sponsorship proposals for prospective clients.
Assisted with market research and prospect identification to aid sales teams in client prospecting and renewals.
University of Miami Athletic Department, Coral Gables, FL
Assisted with retention programs for studentathletes working toward the goal of graduation.
Monitored class attendance and academic progress of student athletes.
Supervised study hall programs to ensure studentathletes fulfillment of departmental policies.
ACADEMIC BACKGROUND
Master of Tourism Administration, Sports Management
THE GEORGE WASHINGTON UNIVERSITY – Washington, DC
Bachelor of Science in Rhetoric
BATES COLLEGE – Lewiston, ME
ACTIVITIES, SKILLS & HONORS
Volunteer
Under Armour Baltimore Running Festival Baltimore Marathon and Health & Fitness Expo;
Bobby Mitchell Golf Tournament Leukemia & Lymphoma Society – Auction Committee; Hoop Dreams
Foundation – Basketball tournament volunteer; The George Washington University –Guest Speaker for
Sports Marketing & Law Classes; SEME conference and SINC conference contributor/panelist
Skills
Proficient in Microsoft Office Applications Word, Excel, Power Point and Outlook; Excellent oral
and written communication skills; Extensive knowledge and skills with Adobe Photoshop, internet
research and social media
Honors
Bates College Threeyear varsity football letterman; StudentAthlete Academic Achievement Award
Steven P. Ritter: Quincy High School Senior football captain; Threeyear varsity football letterman
References Available Upon Request

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