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Elevado Street •
Los Angeles, California
Qualified for a
DIRECTOR OF BUSINESS
DEVELOPMENT / DIRECTOR OF MARKETING / BRAND MANAGER
with a proven record of success within the sports and entertainment
industry. Specialize in developing and maintaining effective partner
relationships that foster corporate loyalty and maximize efficiencies
and operational resources. Strategic thinker focused on analyzing business
opportunities and brand alignment. Excellent at coordinating
complex logistics across diverse work groups to ensure high levels of
customer satisfaction. Demonstrated accomplishment in developing original
sales activation strategies for customers and partners. Inspirational
leader who drives a culture of excellence through personal example,
team motivation, employee development and mentoring programs.
Strategic Partnerships • Business
Operations • Brand Strategy • Developing Relationships • Customer Acquisition Prospect Analysis • Promotional
Events • Employee
Development and Retention • Contract Negotiations • Sales Strategies • Team Leadership • Stakeholder Relations • Creative Production • Organization & Planning • P&L Management
• Social Intelligence •
PARTNER AND BRAND
Activated partner integration
through event production and management which exceeded stakeholder expectation
for positive media coverage and heightened brand awareness.
Served as a brand ambassador
for partners and oversaw partner placement in international business
development in China, Poland and Germany.
Established strategic partnerships
with local and national entertainment and athletic organizations to
heighten brand awareness.
Developed pricing and packaging
strategies resulting in a % increase of sales in two months.
Built trust with an international
client base of sports agents, federations and team personnel resulting
in a % increase in international contracts won.
Developed joint ventures,
sharedservice agreements, and programs that led to a % increase in
Identified and developed relationships
with key influencers in the sports and entertainment industries, which
led to a % increase in revenue through business to consumer
and business to business transactions.
Created proposals, marketing
and contract templates that were implemented companywide by peers to
heighten the efficiency of the account managers, resulting in a shorter
sales cycle and a higher closing percentage.
Managed the actions of a crossfunctional
person team committed to worldclass customer service resulting in
a % client retention rate.
Directed the procurement,
customization and implementation of companywide client resource management
tool CRM to organize and operationalize company sales and retention
Developed internal and external
sales communications plans for two startup operations resulting in
clear performance expectations and metrics for employees.
JEFFREY B. •
Provide ongoing feedback
and led performance reviews measured against initial established goals
with individual employees.
Implemented Management By
Objectives MBO frameworks to support employee recruitment, retention,
training and development.
Oversaw all aspects of daily
operations for professional athlete training facility that contained
different partners that led to industry recognition as the leader
in basketball athlete development.
Coordinated all logistics
and concierge services, including housing and travel arrangements, for
Managed training and implementation
of personal and professional organizational systems to peers which led
to increased organizational efficiency and productivity.
Well versed on MAC and PC
operating systems and various computer software and web based programs.
Development • ATHLETES’ PERFORMANCE Los Angeles,
California • Present
Operates two brands
that provide elite, researchbased training to athletes Athletes’
Performance and the general public
Director of Sales •
CORE PERFORMANCE CENTER Santa Monica, California •
General Manager • ATHLETES’
PERFORMANCE • Las Vegas, Nevada •
Director of Sales
and Marketing • ARGENTUM
PHOTO LAB • Hollywood, California •
Headshot Reproduction Lab servicing entertainers, talent agencies, public
relations firms and entertainment industry networks and studios.
to Kevin Reilly, President • NBC ENTERTAINMENT • Burbank, California •
Assistant to Jeff
Kolodny, Talent Agent • WILLIAM MORRIS AGENCY • Beverly Hills, California •
Master of Business
Administration in progress
Graziadio School of Business & Management • Los
Bachelor of Science
in Marketing & Communications
Syracuse University • Syracuse, New York