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To maximize the organization’s
value by effectively marketing its products or services to the
target customers, thereby ensuring constant support to the business
development team in profit generation.
OF WORK EXPERIENCE . yrs
Devised Brand Personality
and Strategy for the Business Divisions, Brand Launch of Just T ,Vespa
Scooters in Bahrain and Launch of Website of iMachines Apple Reseller
in Bahrain for Khalid Almoayed & Sons WLL
Currently instrumental in
managing the launch of Wheels of Arabia Showroom and devising of Launch
campaign for the same.
Devised promotional calendars
with innovative tieups with various channel partners for all marketing
campaigns of Fashion Apparel & Accessories division of Reliance
RetailReliance Trends Launched by Reliance Industries,
India’s largest private sector enterprise with a turnover of USD
Billion & first Indian private sector firm in Fortune companies.
Designed marketing campaign
calendars with campaign objectives and communication guidelines for
Electronics stores of Pantaloon Retail India LtdIndia’s largest Retail
group having stores in cities in Value and lifestyle formats
Electronics Bazaar and Ezone .
Devised a marketing communication
manual for Corporate Brand Identity as well as Retail brand identity
and In store communication of Spencer’s Retail
India’s first retail chain of food and grocery supermarkets.
Feb Till Date
Khalid Almoayed &Sons WLL, Manama, Bahrain
for all marketing communication activities for Business Divisions and
the Group Company.
charge of conceptualization and Marketing Strategy for Business Divisions
for Corporate Public Relations for the Group and Business Divisions
and roll out of Brand Launches & Events.
Coordination for the launch
of Wheels of Arabia showroom in terms of visual merchandising as well
as marketing launch campaigns for the store.
Successful roll out of the
Wheels Of Arabia Showroom at Budaiya in Sept .
Successful roll out of website
for iMachines by coordination and content management with
Website Developers and design inputs based on the brand guidelines of
Successful Brand Launch Campaign
for Vespa Scooters and Extensive Media Coverage in Print Media of Bahrain/GCC.
Constant PR coverage in Bahrain/GCC
for all events conducted by Group as well as Business Divisions.
Successful alliance with event
agencies in Bahrain for Key events for product displays.
Reliance Retail India Ltd.Apparel Fashion. Bangalore
Senior ManagerMarketing Promotions
for all marketing promotions related activities including innovative
brand associations with external channel partners for TrendsFashion
Apparel & Accessories stores of Reliance Retail
charge of conceptualization and smooth roll out of Promotion Calendar
and Offers to customers thereby ensuring value to our Target Audience
in fashion apparel.
coordinated with the SAPInformation technology support to understand
the IT framework while developing userfriendly promotions for customers.
Formulation of SOP on promotions
for customers based on the retail format under Apparel fashions Lifestyle
or Value stores.
Roll out of tie ups with other
channel partners for support of key marketing campaign.Eg. Tie up with
matrimonial web sites to promote wedding purchases etc.
Devising Business Plans for
all marketing campaigns followed by review of the marketing campaign
and impact on Business performance.
Jan Home Solutions Retail India Ltd.,
Subsidiary of Pantaloon Retail India Ltd
for all brand communication and brand management for value and lifestyle
formats of electronics vertical.Ezone and Electronics Bazaar.
charge of media services& direct marketing modules for value and
lifestyle formats of Electronics wherein MOM marketing budget planning
and launch/roll out of campaigns is done followed by analysis of promotions
and sales impact.
with advertising agency, media placement agency and PR agency for TVC
production, radio jingles and roll out of all print collaterals such
as press kits, direct mailers, press advertisements, brochures and point
of purchase displays.
coordinated with homeimprovement vertical on brand concept, positioning
and feasibility of information kiosks for customer interactions inside
Formulated promotional policy
for product categories for both value and lifestyle store formats of
Launch of lifestyle formats
of electronics vertical under the brand Ezone in Indore , Bangalore,
Mumbai , Hyderabad and Delhi.
Launch of value formats of
electronics vertical under the brand Electronics Bazaar in Ahmedabad
,Delhi ,Mangalore& Mumbai.
Brand launches of Koryo and
Senseiprivate labels of electronics followed by periodic brand communication
schedule on a national scale.
Certified as Internal Quality
Auditor for ISO by RABQSA International Recognized by
Aug Dec Spencer’s Retail Ltd., Chennai
Marketing Data analysis
Performance VisaVi Number of Bills tracking
of Major product categories
impact on sales
with category management team for product category analysis & performance
and conceptualization of marketing campaigns.
with advertising agency on brand communications, media scheduling.
Was instrumental in conceptualization
and implementation of the new brand identity of “Spencers Retail”
in corporate communication, Store designing & Signages, Customer
Successfully coordinated the
marketing activities for company’s first hypermarket in North India
at Ghaziabad including launch campaign, in store signage and POP, outdoors
campaign, PR campaign.
Creation of Signage Manual
on Instore communication in all retails formats hypermarkets, supermarkets,
dailies, express, ensuring standardization of customer communication
for efficient and faster store rollouts.
Launch of direct mailers on
promotional campaigns and systematic up gradation of consumer database
and design of offer catalogues for hypermarkets.
Hindustan CocaCola Beverages Pvt.Ltd.
Senior Sales Executive
BB and BC sales targets with the required Bill penetration and devising
monthly sales plan for the territory.
streamlining of retail distribution, thereby ensuring brand pack availability
in the sales territory.
conducting market research for select brands thereby giving inputs to
company on competition pricing and gaps in distribution system.
As sales executive for brand
Kinley water Brand for Packaged water under CocaCola India
reworked on the discounting schemes and reduction of credit outstanding
with company from Rs. crore to Rs. in months.
Appreciated for being the
only territory executive to meet sales targets consecutively for three
Conducted a detailed market
research on brandsKinley and Sunfill
Brand for Orange concentrate powder like Tang, providing inputs to
the company regarding new distribution setup, pricing strategies, competition
and brand awareness among consumers.
PostGraduate Diploma in
Business Management Marketing & Systems.
Xavier Institute of Management & Entrepreneurship, Bangalore. India
Bachelors in EngineeringElectronics
Bharathidasan University, Tamilnadu,India.
English, Hindi, Malayalam, Tamil