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<pre>Array ( [var] => cut_url ) </pre> Resume for Deepa J. for Advertising / Marketing / PR / Retail in Manama, Bahrain. Search More Resumes for Advertising / Marketing / PR on Resumark.com #RH7Y5JDV3
 

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Resume for Deepa J. for Advertising / Marketing / PR / Retail in Manama, Bahrain




Occupation: Advertising / Marketing / PR Industry: Retail
Country: Bahrain City: Manama
State: Al Manamah ZIP: 320



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Deepa J. 

Mob:+ ; Email: 
 

OBJECTIVE 

To maximize the organization’s value by effectively marketing its products or services to the target customers, thereby ensuring constant support to the business development team in profit generation. 
 

SUMMARY OF WORK EXPERIENCE  . yrs 

  • Devised Brand Personality and Strategy for the Business Divisions, Brand Launch of Just T ,Vespa Scooters in Bahrain and Launch of Website of iMachines Apple Reseller in Bahrain for Khalid Almoayed & Sons WLL
  • Currently instrumental in managing the launch of Wheels of Arabia Showroom and devising of Launch campaign for the same.
  • Devised promotional calendars with innovative tieups with various channel partners for all marketing campaigns of Fashion Apparel & Accessories division of Reliance RetailReliance Trends Launched by Reliance Industries, India’s largest private sector enterprise with a turnover of USD Billion & first Indian private sector firm in Fortune companies.
  • Designed marketing campaign calendars with campaign objectives and communication guidelines for Electronics stores of Pantaloon Retail India LtdIndia’s largest Retail group having stores in cities in Value and lifestyle formats Electronics Bazaar and Ezone .
  • Devised a marketing communication manual for Corporate Brand Identity as well as Retail brand identity and In store communication of Spencer’s Retail India’s first retail chain of food and grocery supermarkets.
  • PROFESSIONAL EXPERIENCE  
     

    Feb Till Date      Khalid Almoayed &Sons WLL, Manama, Bahrain

              Marketing ManagerGroup 

    Primary responsibilities:

       Accountable for all marketing communication activities for Business Divisions and the Group Company.

       In charge of conceptualization and Marketing Strategy for Business Divisions

       Accoutable for Corporate Public Relations for the Group and Business Divisions and roll out of Brand Launches & Events. 
     

    Accomplishments:

  • Coordination for the launch of Wheels of Arabia showroom in terms of visual merchandising as well as marketing launch campaigns for the store.
  • Successful roll out of the Wheels Of Arabia Showroom at Budaiya in Sept .
  • Successful roll out of website for iMachines by coordination and content management with Website Developers and design inputs based on the brand guidelines of iMachines.
  • Successful Brand Launch Campaign for Vespa Scooters and Extensive Media Coverage in Print Media of Bahrain/GCC.
  • Constant PR coverage in Bahrain/GCC for all events conducted by Group as well as Business Divisions.
  • Successful alliance with event agencies in Bahrain for Key events for product displays.
  •  
     
     
     

    Mar Oct       Reliance Retail India Ltd.Apparel Fashion. Bangalore

               Senior ManagerMarketing Promotions 

    Primary responsibilities:

       Accountable for all marketing promotions related activities including innovative brand associations with external channel partners for TrendsFashion Apparel & Accessories stores of Reliance Retail

       In charge of conceptualization and smooth roll out of Promotion Calendar and Offers to customers thereby ensuring value to our Target Audience in fashion apparel.

       Additionally coordinated with the SAPInformation technology support to understand the IT framework while developing userfriendly promotions for customers. 
     

    Accomplishments:

  • Formulation of SOP on promotions for customers based on the retail format under Apparel fashions Lifestyle or Value stores.
  • Roll out of tie ups with other channel partners for support of key marketing campaign.Eg. Tie up with matrimonial web sites to promote wedding purchases etc.
  • Devising Business Plans for all marketing campaigns followed by review of the marketing campaign and impact on Business performance.
  •  
     
     
     

        Jan Jan     Home Solutions Retail India Ltd., Bangalore

                          Subsidiary of Pantaloon Retail India Ltd

                  Deputy ManagerMarketing  

    Primary responsibilities:

       Accountable for all brand communication and brand management for value and lifestyle formats of electronics vertical.Ezone and Electronics Bazaar.

       In charge of media services& direct marketing modules for value and lifestyle formats of Electronics wherein MOM marketing budget planning and launch/roll out of campaigns is done followed by analysis of promotions and sales impact.

       Coordinate with advertising agency, media placement agency and PR agency for TVC production, radio jingles and roll out of all print collaterals such as press kits, direct mailers, press advertisements, brochures and point of purchase displays.

       Additionally coordinated with homeimprovement vertical on brand concept, positioning and feasibility of information kiosks for customer interactions inside stores. 

    Accomplishments:                 

  • Formulated promotional policy for product categories for both value and lifestyle store formats of electronics vertical.
  • Launch of lifestyle formats of electronics vertical under the brand Ezone in Indore , Bangalore, Mumbai , Hyderabad and Delhi.
  • Launch of value formats of electronics vertical under the brand Electronics Bazaar in Ahmedabad ,Delhi ,Mangalore& Mumbai.
  • Brand launches of Koryo and Senseiprivate labels of electronics followed by periodic brand communication schedule on a national scale.
  • Certified as Internal Quality Auditor for ISO by RABQSA International Recognized by IRCA.
  •  
     
     
     

         Aug Dec     Spencer’s Retail Ltd., Chennai                  

                                             ManagerMarketing 

    Primary responsibilities:

       Marketing Data analysis

    BC Sales Performance VisaVi Number of Bills tracking

    Bill penetration of Major product categories

    Promotion impact on sales

       Coordination with category management team for product category analysis & performance and conceptualization of marketing campaigns.

       Coordination with advertising agency on brand communications, media scheduling. 

      Accomplishments:
  • Was instrumental in conceptualization and implementation of the new brand identity of “Spencers Retail” in corporate communication, Store designing & Signages, Customer communication.
  • Successfully coordinated the marketing activities for company’s first hypermarket in North India at Ghaziabad including launch campaign, in store signage and POP, outdoors campaign, PR campaign.
  • Creation of Signage Manual on Instore communication in all retails formats hypermarkets, supermarkets, dailies, express, ensuring standardization of customer communication for efficient and faster store rollouts.
  • Launch of direct mailers on promotional campaigns and systematic up gradation of consumer database and design of offer catalogues for hypermarkets.
  •  
     
     

    May May         Hindustan CocaCola Beverages Pvt.Ltd. Chennai

                  Senior Sales Executive  

    Primary responsibilities:

       Meeting BB and BC sales targets with the required Bill penetration and devising monthly sales plan for the territory.

       Ensure streamlining of retail distribution, thereby ensuring brand pack availability in the sales territory.

       Additionally conducting market research for select brands thereby giving inputs to company on competition pricing and gaps in distribution system.

    Accomplishments:
  • As sales executive for brand Kinley water Brand for Packaged water under CocaCola India reworked on the discounting schemes and reduction of credit outstanding with company from Rs. crore to Rs. in months.
  • Appreciated for being the only territory executive to meet sales targets consecutively for three offseason months.
  • Conducted a detailed market research on brandsKinley and Sunfill Brand for Orange concentrate powder like Tang, providing inputs to the company regarding new distribution setup, pricing strategies, competition and brand awareness among consumers.
  • EDUCATION  
     
  • PostGraduate Diploma in Business Management Marketing & Systems.
  •        CGPA./..

           Xavier Institute of Management & Entrepreneurship, Bangalore. India 

  • Bachelors in EngineeringElectronics and Telecommunication
  •               Aggregate %.

           Bharathidasan University, Tamilnadu,India.  
     

    PERSONAL DETAILS 

    Born:

    Languages known: English, Hindi, Malayalam, Tamil

    Nationality: Indian

    Gende : Female

    Passport No: B

    CPR No:


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