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<pre>Array ( [var] => cut_url ) </pre> Resume for Sirine M. for Executive Manager / Retail in Damascus, Syrian Arab Republic. Search More Resumes for Executive Manager on #VHSBWYHHJ

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Resume for Sirine M. for Executive Manager / Retail in Damascus, Syrian Arab Republic

Occupation: Executive Manager Industry: Retail
Country: Syrian Arab Republic City: Damascus
State: Dimashq ZIP: 00000

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Sirine M.   


Adawi/Damascus – Syria 

Career Summary  

A highly skilled professional biased in to business management, administration and operations. With over years experience in the above fields in different industries including retail and corporate businesses setting organization management systems, customer relationship and marketing products/services. 

Dynamic personality, with good business ethics, sound decision making capabilities, a team player, and possess a well developed sense of dealing with people and clients. 

In addition, possesses excellent skills in PC operation and speaks and understands several widely spoken languages including English. Gained experience in media work through a diverse range of positions, held with various corporate organisations over the past years in addition to working closely on magazine production tasks in UG. 

Amongst major achievements is being promoted to Retail Quality Control Manager after being hand picked and assigned to join the inhouse consultancy team in the group restructuring project as per the VCM conceptual principles. 

Also running a newly established fashion/luxury retail & spa turnkey operation in Damascus @ MGG the mother group of many renowned companies such as MGC FMCG brands, Liwan Real estate & property management, Food Makers Pastamania.

Personal Data  

Nationality          Syrian – Father Cypriot

Marital status      Married – No Children

Driver’s license:  Cypriot/Syrian/Qatarivalid

Interests:        Dancing, Singing and Writing.

  • Honorary B.A, in Marketing Belford University – USA September
  • Lebanese English Int’l School Limassol, Cyprus High School Diploma
  • Career History KATAKIT Present  

    Category Manager

    Role: Setting, managing and implementing of a concrete marketing plan related to at least on product category

  • Conduct thorough market analysis using sales & marketing data to understand the market trends in order to develop market shares.
  • Develop & implement mid and short terms marketing plans for assigned product category based on the marketing plan and strategy.
  • The development, preparation and evaluation of effectiveness of the marketing campaigns related to assigned product category.
  • The implementation of marketing campaigns related to assigned product category.
  • Analyze sales performance and recommend actions in the assigned market segment and providing related monthly reports for decision making.
  • Development and implementation of budgets related to assigned product category. In addition to providing analysis for budget expenditure.
  • Protect & enhance brand equity & positioning throughout domestic and foreign markets.
  • Propose the development of new product based on the market trends and dynamics. This is done through the coordination with the technical and food development team.
  • Contact proper marketing service agencies to facilitate outsourcing work.
  • MGG  

    Retail Operations Manager


    To plan, monitor and supervise finance, sales, operations, marketing and HR, for the assigned company, in accordance with the company Policy, ensuring maximum productivity; development of personnel and an optimal level of customer service, from initial concept creation through maturity. 

  • Responsible for concept development and branding.
  • Produce awardwinning ideas, which transform clients’ business
  • Produce striking, effective, strategic and tactical retail communications solutions
  • Collaborate with other creatives, planning, account management, production and media
  • Manage time for multiple projects
  • Participate in client presentation.
  • Responsible for the overall sales & growth of the brand.
  • Franchisee development a key responsibility.
  • Recruiting, managing, training and motivating a team of sales executives across the stores
  • Clients & Suppliers relationship management.
  • Blue Salon  

    Retail Quality Control Manager


    Controlling the quality of the Retail experience based on the best practise in the business covering all involved aspects location, human interaction, product delivered, image projected. 

    Processes design & development of Retail standards based on VCM principals

    Planning, coordinating, and directing quality control program

    Developing and analyzing statistical data and service specifications to determine present standards and establish proposed quality and reliability of Retail service.

    Formulating and maintaining quality control objectives and coordinates objectives with other Retail managers to maximize reliability and minimize faults.

    Directing, through intermediate personnel, or outsourced mystery shoppers, inspection & testing activities

          Promoting, and organizing training activities related to service quality and reliability.

          Investigating and adjusting customer complaints regarding quality.

          Reporting incidents & quality breaches

    Blue Salon  

    Junior Consultant – Organization Restructuring Project


    Participating in redesigning internal & external processes related to the organization as far as HR, Customer Service, Supplier relations, Marketing ,Image

           Spreading awareness & answering some staff queries about policies & standards

          Collecting information/Research & Reading

    Participating in processes design & development of basic standards based on VCM principals according to corporate objectives as to carry out group vision and mission

    Conducting interviews with present & potential employees.

          Receiving and analysis customers’& suppliers’feedback.

    Blue Salon  

    Brand Manager 

    Perfumes & Cosmetics

    Brand Management experience and training with all the well renowned class brands such as 

          Perfumes    Cosmetics   Other 

          Prada    YSL    L ‘ Occitane

          Thierry Mugler                  Clarins                    Nivea

          Paco Rabanne                  Paul & Joe    


              Ralph Lauren 


    Replenishment planning

    Budgeting; forecasting, stock control

    Introducing new brands

    Running training program for BAs

    Finding new distribution/retail channels

    Marketing planning for existing brands promotions launches

    Market research/Intelligence

    Merchandise management 


    September   – June Damascus/Syria

    Spare Parts Administrator

    Handling all spare parts and swap/repairs for the PSTN mobile network lines especially, and for the technical warehouse as a whole. 

  • Inspection and Cross checking
  • Faulty Registry
  • Diagnosis and Identification
  • Fault testing when applicable

    Layalina English 

    January August Damascus /Syria


  • Writing articles for the newly launched magazine
  • Organizing the magazine pages
  • English/Arabic Translation
  • Supervising the article design
  • Conducting interviews with diplomats & ambassadors.
  • Vacating interview recordings and editing them to be ready for publishing
  • Sham Magazine

    Damascus /Syria

    Project MangerChief Editor

  • Setting up maquette
  • Creating concept for the magazine's image and ID
  • Writing some articles & for the newly launched magazine
  • Gather news & breaking incidents
  • Choosing hot topics & sections
  • Organizing the magazine pages
  • Supervising the article design
  • Conducting interviews


    – Dubai /UAE

    Promotion Supervisor

    Position involved handling all retail promotion related issues of product lines: 

    Rooster Management for promotion programs and campaigns

    Interviewing & short listing new Promoters and Logistic officers

    Training and supervising promoters and logistic officers

    On call communication for trouble shooting and guidance

    Handling related correspondence with rd parties such as outlets & schools.

    Leading and preparing related presentations


    November November – Damascus/Syria

    Spare Parts Administrator

    Had different Posts within the Company

    SP Administrator

    Handling all spare parts and swap/repairs for the million fixed lines network project of Syria as well as the PSTN mobile network lines.


    ArabicEnglishArabic Translation of various texts but mainly technical and official as well as news paper clips.

    Sham IT Fair Stand Supervisor 


    March February Limassol /Cyprus     

    Customer Service Representative  

    Worked as a Call Centre operator delivering information and answering queries to   existing customers and potential customers as well as giving technical guidance.  

    Was picked to work on the billing project.

    Was chosen to handle the customer database files.

    Skills Languages

    English fluently written & spoken

    French fluently written & spoken

    Arabic fluently written & spoken

    Greek conversational

    Italian – conversational

    Computers :

    Expert user of Microsoft Office applications : Word, Excel, PP, Projects.

    Expert in Int

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