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<pre>Array ( [var] => cut_url ) </pre> Resume for Waqar B. for Other / Retail in Kuwait, Kuwait. Search More Resumes for Other on Resumark.com #VDKIYGPDI
 

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Resume for Waqar B. for Other / Retail in Kuwait, Kuwait




Occupation: Other Industry: Retail
Country: Kuwait City: Kuwait
State: Al Kuwayt ZIP: 13037



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WAQAR AHMAD BHUTTA MCIM, Chartered Marketer Cell: + / + Kuwait Available For Relocation Profile I operate at the highest level in the country marketing function at the current position and responsible for formulating and directing the company&;s overall marketing and brand strategy. I exercise strong leadership and influencing skills with ability to inspire others and building effective teams. I am a strategic thinker with excellent achievements. Professional Experience Country Marketing Manager IKEA ­ Kuwait May ­ Current Achievements: . Achieved all marketing KPIs and brand objectives for third consecutive year in a row even during the global financial crisis including but not limited to increasing traffic by %, penetration by %, brand awareness by %, website traffic by % and PR coverage by % Proactively & successfully revitalized the media mix to expand the reach and negotiated lower rates across all medias to increase ROMI by % Developed and implemented marketing SOPs to eliminate resource lapses and implemented new protocols for cross functional coordination for internal and external partners Lead the team of commercial managers for the `Long Term Business Planning For FY&; Empowering IKEA Marketing Team to optimize potential exploration, planned and implemented individual development career paths . . . . Key Responsibilities: . . . . . Research & Analysis: Defining intelligence requirement, leading the info gathering process and translating the information for business advantage Strategy & Planning: Managing & Influencing strategy formulation process and to create competitive strategic and operational business and marketing plans Communication With Stakeholders: Developing/directing an integrated marketing communication strategy and creating effective communication plans Managing Programs/Projects: Project management framework in line with strategic objectives and directing/controlling/managing the delivery of programs/projects Monitoring & Evaluation: Establishing and promoting Key Performance Indicators&; metrics for commercial and branding objectives to improve and monitor marketing effectiveness and defining a system of critical review and appraisal to achieve/maintain competitive advantage Brand Management: Distill the essence of brand and manage competitive brand and coordinate brand support activities Managing People: Providing a professional leadership and a cooperative environment for team development. Promoting cross functional working and contributing to organizational change Public Relations & Corporate Social Responsibility: Leading the organization&;s understanding of CSR and defining the role and remit PR value. Evaluating ethical codes to ensure marketing and PR activities are in compliance with strategic CSR/PR objectives Budgets & Financial: Planning and managing multimillion dollar marketing expense budgets to implement marketing, advertising, PR and CSR operations from concept till reality while securing maximum ROMI and cost consciousness . . . . . Strategic Management Participation: Lead the process of `IKEA Long Term Business Plan FY­&;. Member of the `Strategic Management Group&; for strategic decision making. Periodical `Duty Manager&; taking care of whole retail operations during the assigned shift Page / CV Waqar Bhutta MCIM, Chartered Marketer Visiting Faculty: Strategic Marketing Planning & Organization Management American University of London ­ Kuwait Study Center . . Mar ­ Current Teaching `Strategic Marketing Planning&; to graduating class year & MBA classes Teaching `Organization Management&; to undergraduate classes Sales & Marketing Manager AVLS/DVPM Solutions, HSE & Petroleum Trainings PROXIMITY Middle East ­ Kuwait June ­ April Achievements: . . . Developed Sales & Marketing Framework Planned Marketing & PR Activities & Budgets Conducted Research & Strategy Competitive Marketing Devised a "KnockOut" Responsibilities: . . . . . . . Corporate Sales/Marketing Management Key Account Management Prospect Evaluation & Developing Sales Closing Strategy Managing Marketing & PR Campaigns Sales Reporting to Management Team & Job Description Development Managing Media Agencies . . Identified Market Potential & Forecasted Revenue Defined Sales & Marketing KPIs & KQIs HUMANSOFT ­ Human & IT Investment Co. Kuwait Mar ­ May Business Development Manager Mar ­ Nov HUMANSOFT ­ Learning Solutions ­ Kuwait Head Regional Marketing Team Dec ­ May HUMANSOFT ­ Learning Solutions Middle East, North Africa & Pakistan Achievements: . . . . . . Performance Achievement Award For "Excellent Marketing Support" Professional Excellence Award For "Marketing Research & Brand Extension" Change Management Consultant For Clientele & Increased eLearning Utilization by % Which Resulted In Contract Renewals From % to % Managed Human Assets Expansion Congress in Dubai as Lead Sponsor Managed Middle East Learning Technologies MELT Exhibition & Conference" in Kingdom of Bahrain as key sponsor Keynote Speaker on "eLearning Future" at "Saudi Telecom Knowledge Conference" in Riyadh ­ Kingdom of Saudi Arabia Responsibilities: . . . . . . . . . Sales Forecasting, Developing & Executing Marketing Plans & Budgets Product Competitive Analysis & Periodic Briefings to Management & Sales Channel Partners: Identifying, Appointing, Supporting and Driving for Success Across the Region Competitors Comparative Analysis & Marketing Research Activities Managing Regional Marketing Promotions Preparing & Launching Regional Corporate Sales Competitions & KPIs to Drive Direct & Channel Sales Teams Identify and Manage Participation in Industry Exhibitions, Conferences and Seminars Manage Corporate Public Relations Activities Manage Designing, Production & Distribution of all Customer Facing Materials & Communications . Serving as Change Management & Training Consultant for Corporate Customers to Acquire Desired Skills & Competencies and Overcome ResistancetoChange thus Ensuring Optimized ROI on eLearning Investment Page / CV Waqar Bhutta MCIM, Chartered Marketer Sales & Services Manager May ­ Dec Resorts Condominium International RCI ­ Asia Pacific Affiliate Pak Resorts Marketing PRM Super Exchange Holidays ­ Pakistan Achievements: . . Joined as inhouse sales presenter & promoted to Sales & Services Manager STAR Certificate from RCI Asia Pacific for distinct performance in Success Techniques Responsibilities: . . Supervising sales presenters & managing customer relationship and TopUp sales Supervision of collections, reservation department and coordination with RCI Asia Pacific Professional/Academic Trainings Years Qualification/Certification Institution Country Nov Crisis Management & Key Spokesperson Inter IKEA Systems B.V Sweden Sep Mar Diploma IKEA Marketing Management Program IKEA Business College Netherlands Mar Aug MCIM, Chartered Marketer Chartered Institute of Marketing UK Feb Apr MS Marketing Capitol University USA Mar Exploring IKEA Store Operations IKEA Business College Netherlands Feb IKEA Catalogue Planning Inter IKEA Systems B.V. Greece Jan Understanding IKEA Concept IKEA Business College Netherlands Nov /Nov IKEA Global Media Planning Inter IKEA Systems B.V Sweden Nov Marketing & Project Management Certificate International Business Essentials & Project Management Certificate BS Business Studies University of South Alabama USA Jun Thomson NETg & PMI USA Jan ­Apr Capitol University USA Apr ­Mar Executive MBA American International University Pakistan Apr Mar Advance Diploma in Business Administration st Century Institutes Pakistan Institute of Tourism & Hotel Management ­ PITHM Pakistan Feb Dec Diploma in Hotel Management Pakistan Detailed Profile Available On Request Page / CV Waqar Bhutta MCIM, Chartered Marketer

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