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Gary L. B.
Highland Court NE
Prior Lake, Minnesota
Executive adept at exceeding financial and performance goals and efficient
budget management. Excellent leadership, teambuilding, communications,
and customer service skills. Possess creative and innovative thought
processes. Collaborate with cross functional teams to maximize
efficiency and results. Equally effective in a wide variety of
fast paced environments and business situations. Areas of expertise
Financial and Budget Execution
Brand and Product Development
Strategic Planning and Analysis
Process Development and Improvement
Creative Marketing Solutions
Solution Based Merchandising
Business Trend Analysis/Development
St Paul, Minnesota
Vice President – Hunting/Firearms
Led the strategic development
of Gander Mountain’s largest merchandising division – Hunting/Firearms.
Supervised team in the development of market specific/regional assortments,
marketing plans, merchandising strategies, and innovative product development.
Managed and directed member
team in merchandising, inventory/replenishment, planning, and customer
service resulting in company leading financial performance each year
in sales and margin.
Exceeded sales +% and margin
+ basis points goals through repositioning the business, effective
trend and market analysis, team development, review of regional opportunities,
and price optimization.
Selected to Executive Loss
Prevention Committee to develop best practices and process improvements
for both corporate and store operations teams. Resulted in %
reduction in annual shrink performance totaling savings of over $ million.
Led hunting/firearms division
in collaboration with Gander Mountain Direct team on web/catalog assortment
selection resulting in of the top producing sales departments in
the past months.
Successfully launched Gander
Mountain’s store planogram and space allocation initiative in
the hunting division in fall resulting in a % improvement in
Engineered and launched industry
leading online firearms program that within two months quickly doubled
web searches and hits over the next leading search category.
Directed teams in assortment
analysis and vendor/sku rationalization to minimize duplication and
maximize turnover. Negotiated volume pricing on commodity items
through coordinated bid process.
Gary L. B.
Managed and directed the largest outdoors
specialty retail firearms network in the United States in over stores
throughout states. Collaborated with store operations in the
development of seasonal and regional assortments, execution of merchandising
best practices, and performance driven product development.
Conceptualized and implemented
new business strategy for entry into the sporting tactical firearms
and related accessories category resulting in over $ million of incremental
Consolidated general accessories
products into new, unique department to ensure effective assortment
alignment resulting in inventory reduction of over % and sales increase
Negotiated additional vendor
marketing support of over $ million to support incremental marketing
campaigns increasing comparable store sales by over %.
Responsible for strategy development,
regionalized assortments/purchasing, marketing plans, merchandising
directives, and exclusive product development for firearms, ammunition,
reloading, and firearms accessories. Supervised the used firearms
category and partnered with gunsmith service team to ensure time and
action service calendar was executed and maintained.
Customized seasonal and regional
solution based merchandising strategies resulting in an improved customer
shopping experience as quantified in the reduction of customer service
Focused on complete product
life cycle management. Developed market leadership in new product
introductions, innovative and exclusive product development, and disciplined
exit strategies resulting in margin improvement of over basis points.
Instituted a successful “off
season” annual spring firearms event that enabled Gander Mountain
to be first to market with newness/exclusives and allowed timely reduction
of nonstrategic inventory. Added incremental top line sales of
G. R. Herberger’s
– St. Cloud, Minnesota
Divisional Vice President/Divisional
Led $MM, member
children’s division team for regional retail department stores.
Accountable for growth of regional assortments, purchasing, strategic
development, marketing, and merchandising directives for national brands
and exclusive private label products.
Led Herberger’s to top margin
and turnover performance within member department store buying group.
Appointed to member nationwide
committee to select domestic vendor key item programs and negotiated
pricing and marketing support for member buying group stores.
Forged partnerships with strategic
vendors to set seasonal sales goals, profitability requirements, and
marketing plans to maximize sales, margins, and inventory turnover.
Responsible for creation
of assortment and merchandise mix, product development, inventory control,
sales, margin, turnover, and strategic marketing plans.
Managed team in development
of a division leading profit performance department.
Selected to represent member
store buying group for import product development trip overseas.
Triple Crown Award winner
sales, margin, turnover for years.
Bachelor of Science Marketing
University of Nebraska
Graduated Honorable Mention