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David Daniel S.
E, th Cross Street, Besant Nagar, Chennai | | +
Highlights · Twentyfour years of experience in Retail Sourcing & Management, Product Management, Sales & Marketing, Advertising and Public Relations. · Eighteen years experience in the toy industry in India and abroad and hold key relationships with major international and local players. Work Experience Odyssey India Ltd. a Unit of Deccan Chronicle Group Assistant Vice President Sourcing & Merchandising Toys & Gifts
Chennai, TN June present
Key Responsibilities Responsible for revenue per square feet of retail space in outlets panIndia for toys and gifts Sourcing Toys & Gifts locally and internationally for retail outlets Effective Vendor Management on margins, inventory and supply, payment terms Recruitment, training and mentoring of junior staff down to shop assistants Achievements Yearonyear growth of % for toys at better than market growth which resulted in turnover contribution increasing from % to % of overall Odyssey turnover Category margin was improved from % to % Imported toys from abroad through exclusive agreements for retailing and selling at Odyssey Made a case for and opened an exclusive toy store, under a new brand Toyopia Following success with Toys, was also trusted by management with the Gifts category, including Home, Lifestyle, Cosmetics, Confectionary, Greeting Cards and Jewellery.
Funskool India Ltd. JV between MRF Ltd. and Hasbro Inc. General Manager Marketing
Chennai, TN June March Aug Aug
Achievements Strategic tieups with internationally renowned companies like Tomy, Walt Disney, Warner Bros, Bandai, Cartoon Network, BBC, John Adams, Takara and Racing Champions for marketing their toys in India. The sales of imported toys increased from a meagre % in to % in two years. Pioneered the concept of licensing by acquiring the license for Warner Brothers&; Batman and Superman that revolutionised the toy industry and increased sales by % over years. Followed up with licenses for Tom & Jerry, Mickey and Donald, Disney Princess, Pokemon, Beyblades, Noddy, Scooby Doo, Looney Tunes, Bob the Builder and Thomas the Tank Engine Increased product launches from to a year. Attended international toy fairs in Birmingham, Hong Kong, London, Nuremberg annually to bring international hits to India. Made creative ad films for products, outdoor advertising through hoardings, airport Translides and indoor advertising in retail shops. Also made an internal corporate motivational film which was wellrecognised within and outside the company. Experience in working with PR agencies to aid in brand building, product promotions and new product launches Product promotions through conducting interschool competitions, tournaments, character appearances in malls and product tieups with key FMCG companies.
M M Rubber Company Limited unit of MRF Ltd General Manager Marketing & Sales
Chennai, TN April May
Achievements Let the restructuring of the Sales organisation by building regional Sales Teams in regions. Also established a Marketing department. Reduced the inventory levels to a record low across the country and introduced control systems to keep sales and collections in check Foam division finally made profits after years which included a growth of % in dealer sales Introduced new products after a gap of years which increased the sales by %
Sterling Tree Magnum Corporate Manager Marketing
Chennai, TN September March
Achievements Led the effort to build a new brand `Teakquity&; which became synonymous for investment in teak. Created portfolio of TV ads with stalwarts like Prahlad Kakkar, Rajiv Menon along with regular advertisements in magazines and newspapers. Handled PR agencies Burston Marsteller and Prism Communications and held regular press and investor meets in all metros and capitals Worked with government bodies, forestry scientists and NGOs in building credibility
Canara Bank Agricultural Extension Officer
Kerala June July
Education Annamalai University MBA Tamil Nadu Agricultural University B.Sc Agri
Chidambaram, TN Class of Madurai, TN Class of