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strategic purchasing professional offering years of experience. Poised
for a leadership role in driving consumer product sales through brick
and mortar and ecommerce retail sales. Visionary in defining marketing
plans and promotions, managing vendors, and structuring lucrative sales
plans that deliver quantifiable bottomline revenue. Consultative approach,
with the product knowledge and presentation skill to emphasize ROI.
Excellent grasp for the financials, with the ability to define the forecast,
capitalize on trends, leverage marketing dollars and manage performance.
Diplomatic dealmaker, entrepreneurial, growthoriented, selfmotivated
New Business Development
Marketing & Promotions
Sales Forecasting &
Vendor Account Management
Revenue & Profit
Experience & Achievements
Game Crazy Movie Gallery Inc.
of Retail Sales: Provide strategic purchasing leadership in
retail games in up to Game Crazy stores and , Game Zone stores
in the US and Canada. Held senior responsibility for forecasting, budgeting,
profitability, value programs and frontline launches. Created innovative
marketing programs with vendors to maximize title sell through. Maximize
MDF marketing dollars by partnering with vendors on creative product
Defined and drove sales
strategy that integrally contributed to building the company from $
million to $ million in new retail product.
Developed and integrated
into the business a replenishment process, sales reports, presale tracking
and price protection and coop procedures.
Worked with major accounts
including Nintendo, Sony, Microsoft, Electronic Arts, Activision, UBISoft
and other accounts to develop marketing programs and purchasing forecasts.
Responsible for managing
the purchasing and cash needs for retail on a monthly basis.
Created marketing programs
to drive presales and grow retail sales.
Capitalized on different
MDF programs with vendors that helped grow retails percent of sales
in the games business.
Responsible for training
and managing a buying team of .
Manager: Creation of a new web site along with overall site
merchandising and categorization, for overseeing all Engineering projects
connected to Merchandising and developing a pricing and gross margin
strategy for each category.
Lead the design of
a new Web site geared for art designers called Designfreak.com
Assisted the engineering
team on establishing distributor and distribution center EDI feeds on
product inventory, pricing and categorization.
Lead in the development
of all backend and frontend programming.
Grew sales from zero
to $ million in the first year.
Manager: Lead the redesign of the PC software, PC accessories and
video game web pages and marketing. Responsible for all sales, gross
margin and marketing of these sections.
Analyzed sales trends
to help grow the business %
Capitalized on vendor
MDF creating specialized promotions pages and contests.
Worked with Engineering
and the EDI Manager on a Standardization format for top level to sku
Games Category Manager: Strategically directed the redesign and
launch of the Video game and PC Game sections. Started direct relationships
Key accounts Microsoft, Nintendo, Sony, Electronic Arts and others.
Increased game sales
% with the launch of the Game Center which became the AOL game store.
Capitalized on MDF
opportunities including a program with McDonalds which drove over $M
in sales. Also responsible for negotiating print, television, site and
Developed a successful
program with Sega to launch the Dreamcast.
Assisted in the setup
of EDI protocols with fulfillment house and distributors. Established
category and subcategory mapping.
and Games Buyer: Strategically grew the games category by % in
sales and double the merchandising space and marketing by %.
Responsible for all
aspects of buying a title including setup, merchandising, ROI, margin,
negotiating marketing, RTV and accounting issues
Managed all vendor
accounts for PC and video games including forecasting, purchasing and
procuring extra MDF funds.
Oregon State University