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Resume for Michael Y. for Salesperson / Representative in West Hills, California

Occupation: Salesperson / Representative Industry:
Country: United States City: West Hills
State: California ZIP: 91307

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Michael Y.
Haynes St., West Hills LA, CA
Phone Cellular
Professional Experience
CE Channel Consulting/Inside Track Advantage Current
President/CoPartnerVP of Business Development
Contract sales and marketing, business development and product evangelist for various CE/CPG/IT clients, and
aggregation company ITA highlights include:
• In was hired to create business plan and responsible for business development for a startup retail
distribution company and successfully landed key vendors, including Rosetta Stone
• Sept current: The NA Channel Director for a leading European system utility publisher
• Responsible for creating and implementing entire North American retail launch plans
• Successful penetration into most major IT/CE retailers, including Best Buy, Target, Office Max, Office
Depot and many others
• Assist in launch of Enterprise Reseller/Distribution business Unit; including acquiring LifeBoat distribution
• Product marketing/brand management
• Product Evangelist/Presentation expert: product trainings, press interviews, conference demonstrations,
customer/ partner sales presentation and platform/industry adoption
• Established and managed all strategic partnerships, including manufacturer firms, PR firm
• Responsible for entire ‘go to market’ strategies: marketing copy, product positioning/customer acquisition
strategies based on target audience, box copy and design input, partner acquisition and more
• current: Cofounded Inside Track Advantage ITA: distribution aggregation service company for
Navarre and Douglas Stewart. ITA acts as an ‘aggregator’ between vendors and our distribution partners
ITA currently employs two full time employees and is extremely respected by its distribution partners and
vendor clients. Responsible for acquiring vendor clients since
• Client vendor channel consultant retail, etail, distribution strategies for various CE manufacturers:
headphone companies, mobile/wireless accessories and PC accessories
Global Marketing Partners
VPBusiness Development & Vendor Relations
• Increased sales from $MM to $MM
• Developed Reseller Channel sales and marketing strategies for hardware and consumer and enterprise
software companies selling into the twotier reseller channel. Companies are as diverse as Linux AIX back
up, enterprise software of several categories: security, network backup, network print management and
service & performance management. Plus got vendor clients into all majors: WalMart, Costco, Best Buy
and many more.
• Developed vertical industry strategies for health and finance reseller acquisition
• Built strategies to target VARS thru direct marketing, trainings, trade shows and reseller recruitment
programs and instrumental in developing vendor Enterprise software programs.
• Created the concept and worked on an month Ingram project and proposal that resulted in a very
successful and profitable new revenue stream
• Developed concept and successfully launched an important way program with DELL and Ingram
• Responsible for horizontal business development through new distribution partnerships
• Successfully created new aggregation contracts with, Ingram Micro EU, Tech Data a $B company,
Baker & Taylor and others. Tech Data now represents % of Global’ s gross revenues; I successfully closed
Tech Data within the first months at Global and interacted with Tech Data’s Senior VP of Product
Marketing th highest level at TD
• Developed and implemented plans to educate buyer, merchandisers and category managers on our services
which resulted in providing % of our vendor leads within months
Fremont, CA
VPChannel Sales
• Created and launched a software licensing program into the Reseller Channel: direct and twotiered;
successfully recruited and trained resellers on product line. Created a “solution” type environment out of
traditional consumer software to enable the reseller community to embrace the technology
• Penetrated Best Buy, WalMart, Staples, Amazon, and others within months
• Developed all sales and internal retail business strategies that resulted in immediate success
• Created industry praised boxes and product positioning strategies that not only helped obtain “buyins” but
sell through
• Worked with the Product Management team and created an month product road map
• Brand Management strategies
• Responsible for all P&L, budgeting, marketing material and growth strategies
Ulead, Torrance, CA
A leading international consumer desktop & server based productivity software publisher. Founded in , Ulead
employed over people worldwide with mm users and develops products for video editing, photo editing, DVD
authoring and asset management
VPSales & Marketing
Reporting directly to Ulead’s Senior VP, responsible for all aspects of Sales& Marketing, business plans and
management of sales and marketing personnel for N.A.
• Created business plans that resulted in the creation and growth of the Retail and Ecommerce divisions. Retail
grew from $mm in to $mm by and Ecom from $mm in to $mm by . Retailers included
CompUSA, Best Buy, Staples, Office Max, Fry’s and Office Depot
• Hired and developed sales team to launch server based imaging software and client licenses into twotier and
direct reseller channel
• Created, implemented and over saw marketing campaigns that increased web traffic by %, , monthly
visitors, in a month period; direct sales increased %. The last campaign increased video applications by
%. Campaigns included print, radio and online programs
• Managed MarComm, a division responsible for developing and implementing PR strategies, tradeshows,
company branding and advertising, both on and off line. From to Ulead applications have garnered the
industry’s highest awards
• As VP of Sales, signed Compaq, Kodak, Gateway and many others to significant licensing contracts. Successful
sales tactics included cold calling, creating and participating in sales presentations and created “solution”
proposals to win the business. Grew OEM business from $,, to $,,
• Successfully balanced a limited budget during economic downturn by utilizing grass roots activities, new
business opportunities and strategic alliances with Intel and AMD
• Trained, created and implemented retail strategies for European office that led to the signing of major retailers
• Established an ecommerce division that soon generated % of North American sales
DirectorSales & Marketing/Channel Sales Manager
From developed Ulead’s Retail and ecommerce channels. Started as the original manager of retail sales
and the direct/ecommerce team. Set objectives, negotiated contracts and set marketing budget/forecast
Managed a team of Retail Account Managers; accounts included, CompUSA, Circuit City, Micro Center, Best Buy,
Staples, Office Depot, Fry’s, PC Connection and many others
As Channel Sales Manager, penetrated CompUSA, Computer City, Fry’s, Micro Center, Staples and Best Buy,
increasing retail sales from $, in ‘ to $,, annually by mid ‘
Implemented store training, store promotions and merchandising programs that resulted in substantial retail growth
Responsible for multimillion dollar budget, forecast negotiations and all strategies for retail business; eventually
grew retail business to $ million annually
In solicited and eventually licensed our consumer photo software application to a branded republisher that
generated over $ million in yearly revenue over several years
In developed an ecommerce channel for Ulead’s software to be distributed through “eretailers.” New business
model quickly increased sales from $ to over $,/month. Achieved % profit margins. Implemented web
business plan to increase sales, brand awareness and market share, which quickly developed into a substantial revenue
Responsible for creating internal ecommerce business model; quickly identified ecommerce partner for direct e
sales; Ulead is one of the first software companies, based on my “ebusiness” plan, to develop a proprietary email
blast system. Created trials to distribute on the Internet and other successful online marketing programs. Average
monthly esales are over $,
Merisel, Inc.
Regional Sales Manager
Managed territorial sales managers for one of the largest HighTech distributors. Responsible for growing sales of
PC based hardware and software to $$ million sized resellers
Largest territorial revenue increase in a calendar year
Achieved Gold level Microsoft sales awards
Converted competitor’s top account in territory to a Merisel account within months
Territorial Account Manager
Account Manager to some of the largest corporate PC resellers and Retailers. Retail accounts included Best Buy,
Fry’s and Micro Center. Consistently surpassed sales quotas and “opened” new business
June Bachelor of Arts, History, University of California, Los Angeles
Microsoft Office Advance Level

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