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PATRICIA B. W.
, Alameda Das Quaresmeiras
Confident, creative and achievementoriented
professional. Excellent negotiating skills. Committed to excellent
customer service and satisfaction. Qualifications include skills in
International business development, marketing research, ability to balance
and prioritize tasks, excellent analytical and problem solving, selfstarted
who enjoys working on teams as well as independently.
June Actual – Haws Corporation
– Latin America Sales and Marketing Director
Sales and Marketing responsibility for
all countries in Latin America
Develop all kind of literatures , Website,
Participate in Trade shows in all Latin
Manage team of sales people in Brazil
and distributors in other countries of Latin America
Responsible for Key end users around
the market , introducing new products and developing strategic business
Represent the company on associations
and Key customers.
– June/ – Jackson Products
– Latin America Mexico, Caribbean, Central America, South America
Sales responsibility for all countries
in Latin America.
Increased the market share of Jackson
Products in my region %/year on
Develop new distributors as Ideal Work Brazil, Importadora Tropico
Panama, Cifsa Costa Rica, Kupfer Chile, A Marshall Argentina, Tecseg
Peru, Eskudo Colombia , Imporgal Ecquador and increase sales for existing
distributors. Establish new distributors in all Latin America countries.
Develop strategic plan for marketing, analyses of competition. Including
PR, advertisement, new catalogues, training program, and participation
in trade shows.
Develop Training material, as flyers,
on line promotions, catalogues, and samples kits
Developed alternate product options in
order to better address the existing markets throughout Latin America.
Work with various trade publications
and trade shows to increase the market awareness for the products
Worked extensively in both Business to
Business sales large corporate clients for my current employer and
Business to End User sales product distributors throughout Latin America.
As a part of my development at Jackson Products, I learned to perform
technical presentations on all the products to assist in the training
of the distributors in my areas and to assist my distributors with their
presentations to clients.
Created different presentations to perform
training for Latin America market. Create a Monthly news letter to LA
Travel % of time.
I perform end user sales calls, generation of demand for Safety products,
evaluation of the site and proposal of new./different safety products
to the worker. Work with end users to no direction and scope of market
Conducted market research, market understanding
and marketing optimization
Over the last three years, I have developed many new distributors and
sales contacts for Jackson Products throughout my region. In particular
I have developed distribution in Central America and the Caribbean in
areas where distribution was previously very weak.
Participated in conventions, trade shows with customers supporting
Received sales award in first year of
employment % increase
Performed credit collections for delinquent
Worked with credit manager to establish
line of credit after they received satisfactory references
Initiated restriction of credit terms
based on information I developed regarding the financial health of specific
Verify quality issues complaints to be
accurate and expedited resolution
Enforced prices, sales terms, freight
terms to customers
Developed sales and training presentations
Received sales awards in and
Verify quality issues complaints to be
accurate and expedited resolution
Increased sales from US$ , million
in to US$ . million in .
Developed underperforming and nonperforming
countries within my region. For example: increased sales in from
US$ , to US$ , per year.
Dec/ / – Seresco Brazil director’s Operation
for startup of the Brazilian operation, dealing with government
for hiring .people and starting legal documentation of the manufacture
bonus plan and training programs
all promotional material, direct mail, etc
Set up suppliers
Set up legal documentation to company
up distributions and local sales agents.
a customer base list
– Avon District Sales Manager
Responsibilities included managing over
representatives, increasing this number of representatives on a
monthly basis, increasing district gross sales on a monthly basis and
creating a leadership network within the district. During the
period of time, set records within the Division for increases in this
district. Also was responsible for initiating recommendations
to improve operational functions
Grow the number of Hispanic representatives,
creating new methods of approach for this market as well as developing
new, more effective marketing tools for this market.
Avon is very strong on sales training
and strongly stressed end user contact and relationship. I won a number
of sales awards during my tenure there, primarily for sales growth in
– Atlanta /GA Jan November Sales Consultant for South
Introducing the products for dehumidification
of indoor swimming pools and for conditioning/ filtration of building
fresh air supply. Completed all research to establish sales process
for these products, determine what the competition is for these products
in this market and the importation process for these products. Initiated
sales calls to all appropriate customers for these products. Established
marketing budgets, initiated publicity activities and participated in
trade shows in the market area.
Created new, international markets for
the Dectron products through local, South American contacts, trade show
attendance, chamber of commerce contacts, etc
Inc. York/PAMarketing Consultant: International Sales Director
CRM Strategy Worked with Sales and Marketing Department to develop
better organization faster close deals and more predictably. Execute
national and international marketing and advertising plans for the company.
Initiated and maintained industry Public Relations contacts. Coordinated
trade shows attendance and optimized utilization of trade shows for
public relations and rep contact.
Increased international sales and obtained
customer retention, managing existing key accounts
Compiled list of prospective customer
for use as sales leads, based on market research in order to expand
business and profitability in the International and national market
Worked extensively in electronic literature
development in a fully digital environment. Location and coordinated
outside services to provide cost efficient advertising and marketing
tools. Also provided literature in other languages for export
Involved in all aspects of web site development,
improvement and maintenance. Coordinated the use of inside resources
with outside services to provide cost efficient performance in this
Initiated system to improve communications
with reps in order to better understand the needs of the reps and to
keep the reps advised of current company information. Integrated
in this system was the tracking of leads and lost jobs. investigating
customer services issues i.e. quality, delivery, pricing, credti, etc
Managed development of Import/ Export
business. Developed leads, coordinated public relations and trade
show attendance, located reps, made sales calls, coordinated financing
arrangements and managed all other aspects in developing markets in
South America, Central America, Spain, Middle East and South Africa.
Guided all credit transactions, including
the issuing documents required to open letters of credit, followed up
on collections and credit applications
Coordinated all logistics issues with
freight forwarders and customs brokers including export/import documentation
and tracking shipments to their final destination
Responsible for international purchasing
Purchasing agent – Responsibilities
Searching for national and international
Participated in trade show to search
for new suppliers
Negotiated prices and payment terms
Participated in meetings with other departments
to gain knowledge helpful in making better purchasing decisions
Talked extensively with vendors to solve
problems with packing slips, invoices and material delivery
Handle rejected material for credit or
Fax P.O’s to vendors ordering parts.
Enter P.O’s into accounting and inventory control system
Assisted with inventory control and help
fix any problems
File P.O’s .
Patricia W. Marketing and Public Relations
Founded my own company based in Sao
Paulo, Brazil in to offer clients Marketing, Research, Press Release
and Public Relations services. Developed this company into one
of the largest, company of this type in Sao Paolo over a twelveyear
period. Personally directed all sales and marketing efforts.
Negotiated all client contracts. Personally monitored all client
payments, resolved payment issues, paid all company bills, purchased
all company supplies and controlled company payroll. Company
currently has gross revenues of $, and employs ten people.
Company works very closely with all forms of media on behalf of clients.
Provide all kind of promotions for the clients
Main clients are companies that
wish to sell into the Latin America market and include the following:
Caterpillar and Hush Puppies
American companies that manufacture shoes.
Couromoda largest trade,
show in Latin America for Shoe's
Hospitalar The largest trade
show for hospital equipment in Latin America.
Swiss Army A company based
in Switzerland that manufactures glasses and watches.
Diadora an Italian company
who manufactures sports shoes and accessories.
Household Appliance Show –
Three times/ year – Brazil, Chile, Venezuela
to Perfil Assessoria de Imprensa
Started as a trainee, and was promoted
to a manager after six months of employment. Responsibilities
included managing three journalists and five public relations employees.
Responsible for introducing Boticario brand cosmetics, which is now
the largest cosmetics company in Brazil with more than fifty shops,
and exportation to Europe. In addition to market research, press release
and public relations had direct responsibility for the advertising campaigns
for our clients.
Responsible for managing staff canteens
for different clients. This involved management of the canteen staff
as well as all purchasing decisions relative to equipment and food.
Fluent in Portuguese, Spanish, English,
Basic: French and Italian.
Computers: Microsoft NT Word, Excel,
and Power Point, Internet email
Possesses US Green Card and Work Visa
BBA Majored in Marketing & International
Business, São Paulo, Brazil, Mackenzie University
York/ Pennsylvania – International
– Pursuing MBA in Marketing and
International Business at York College
Excellent references furnished upon request.