[var] => content
[type] => preview
[var] => cut_url
MARCHENRY ROUVROY H: + ? M: +
, Route de Renipont ? Lasne, Belgium
MULTINATIONAL EXECUTIVE capturing growth and foothold in emerging markets. Offers expertise in
business development, delivering strategic shopper insights and implementing plans/programs
through an operative management style.
Catapulted Heineken’s market share to % for licensed production/distribution of CocaCola
and % for leading beer brand in DR Congo; delivered doubledigit share increase within two
Initiated nontraditional marketing approach to gain dominance against major, multibilliondollar
Sparked % YOY growth to $M, extending EMEA footprint to surpass multinational
Penetrated markets for industryleading, Mexicobased brewery, orchestrating aggressive and
creative strategy to overcome stringent budget restrictions; recognized as one of brewing industry’s
top growth successes.
CRISIS STRATEGIST initiating swift action in response to dynamic economic, corporate, and industry
Reversed % in losses to % net profit in Central Africa, averting bankruptcy threat…
Transformed Heineken subsidiary into leader with up to % market share in key categories,
overturning multiyear declines in fiercely competitive, deregulated market via field marketing and
Expanded export activity for food ingredients to support government in resolving Mexico’s
Positioned company as spice exporter countrywide, capturing $M in revenue; set foundation for
Mexican Coffee Organic & Fair Trade MCOFT, catapulting Mexico to forefront of labeled coffee
export category worldwide. Landed agreements with companies in US, Canada, and UK including
Kroger, Campbell’s, Folgers, Maxwell and CocaCola.
MBA, focus in AgroBusiness, IPADE Harvard Business School ? Bachelor of Economics,
Universit‰ Libre de Bruxelles, Belgium
Native French; fluent English, Spanish, Dutch; basic Italian/Portuguese; understanding of German;
notions of Lingala/Swahili
Founder ? PAPA [Belgium/SubSaharan Africa] Present
< Launched public relations and BB firm to raise funds and expand regional visibility in
support of sustainable development programs for SubSaharan Africa via concerts and events
in US, Africa, and Europe.
< Onboarded investors/donors from diverse industries, including agrobusiness, FMCG, and
telecommunications, as well as negotiated sponsorship contracts with multinational companies
on behalf of major celebrities in Africa.
CoFounder ? THE CHECKLIST [Belgium] Present
< Drove startup to €M in annual revenue, heading business development and targeting
companies in Belgium for logistics, MRO, facility management, IPE, and nonstrategic
purchasing consulting/outsourcing engagements.
Sales, Marketing, and Distribution Director – Bralima Brewery ? HEINEKEN [Central Africa]
< Managed person staff across six breweries in DR Congo for Central Africa subsidiary;
operated $M annual budget.
< Tapped to recover five years of net profit losses and recapture leading position in hyper
competitive and captive market, growing share in beers % and expanding CocaCola share
% in three years.
< Initiated, set up, and monitored local rice production and supply programs with growers in the
Equateur province; relaunched rice production in BasCongo Luozi.
Business Development Director ? GROUPE CASTEL [Central Africa]
< Led marketing and expansion of beer/soft drink brands in DR Congo for French
headquartered company, overseeing personnel across two breweries and controlling
$M annual budget.
Sales, Marketing, and Supply Chain Director – EMEA ? CORONA EXTRA [Belgium]
< Engaged to drive visibility and create competitive advantage within EMEA region, directing
person team and administering $M budget; reached $M in annual sales by .
Business Development Director – Global Markets ? INBEV, ANHEUSERBUSCH [Belgium]
< Recruited to identify market development potential, launching company’s leading brands,
such as Stella Artois, Leffe, and Hoegaarden, in US and Singapore; rolled out mineral water
Duke in Belgium.
< Initiated local production opportunities in Europe and Latin America, leading sale of noncore
breweries and exiting Africa market to fund greenfields in new countries including Romania,
Hungary, Serbia, and Bulgaria.
Prior: General Manager ? BELGIAN CHEESE BOARD [Belgium]; Director – Trading Business Unit
? GRUPO GIGANTE [Mexico] – Pioneered the federation of Mexican growers and producers in Yucatan,
Chiapas, Queretaro, and Veracruz as well as adapted processes to FDA legislation and key
customers’ specification. Positioned company as Mexico’s leading spices exporter, generating $M
in revenue; General Manager ? MATY [Mexico].