Preview: For the complete resume and contact info please download it.
[var] => content
[type] => preview
[var] => cut_url
Mounira Salah E. Mohammed
Date & place
of Birth: April th : Khartoum–Sudan.
Al Ryad , Block , House , Khartoum Sudan.
To obtain a position
in a reputed firm in a position where I can utilize my qualifications
and experience, My objectives are to work in a challenging and conducive
environment that would enable me to make proper utilization of the skills
and education I have acquired and to gain further skills and proficiency
and broaden my horizons in various aspects of the commercial discipline.
I am seeking a challenging position that will fully utilize my skills
and experience depending on my profound will, tendency for success and
Summary of Academic Qualifications
Master of Business
Administration University of Khartoum
Bachelor of Business
Administration Honors, Ahfad University for women, Omdurman – Sudan
KIPS Sudanese certificate
Al Hekma international
model school American system, Manama Bahrain.
MTN Sudan Telecommunication
company Marketing Division
Products and services management Supervisor
Reporting and Analysis Supervisor Marketing & Planning Department
Profitability Analysis Manager
Jun Dec Products
and services Supervisor Duties and Responsibilities
the product life cycle management within product and services for mobile
marketing proposition roadmap
all aspects of product life cycle management from product concept utilization
and project initiation to project closeout and post launch activities.
Manage SLA and portfolio
of live products to support marketing proposition road map within the
product and service area
both product management and program management ,including managing
strategic technology and marketing projects
Develop tools and
methodologies related to the CRM concept.
Lead the effort
of ensuring pricing integrity and profitability throughout all MTN products.
implementation of agreed pricing strategy
monitoring and analysis for launched product and services.
database by collecting, scanning and validating information from various
and review analysis specialist reports.
Ensure ongoing product
competitiveness, product enhancement and lifecycle extension.
Develop and maintain
the overall out plan achieve buy inform all stakeholders to ensure they
establish recourses and plans in all relevant areas such as training
communication and service support.
Work closely with
product house team to establish effective roll out management including
regular reporting and escalating to ensure roll outs are on target.
Manage the lifecycle
of the products including the enhancements to meet customer needs and
maximize returns, and eventual product withdrawal.
Work closely with
group technology to take the opportunity of new technology to lower
Input into proposition
development, brand development and campaign planning, within the processes
led by business marketing and commercial strategy.
Interface with new
product development to ensure clear understanding of products further
down stream, and establish handover plans where appropriate.
product, service and technical knowledge to be central point of contact
for queries on product portfolio
Monitor and report
against service level and KPIs. Amend/adapt level as required and initiate
action plans where necessary to realign product to roadmap.
monthly reports Traffic reports, daily activation report, churn report,
VAS report, ARPU, etc.
and planning :
services where needed to improve segment performance and enhance customer
experience within the company.
and predictive models for different marketing initiatives ie. Customer
segmentation, profitability, campaigns response,
analysis such as customer segmentation, promotion performance
responsible to provide
reports, value added analysis, predictive models that drive insight
and highlight opportunities for incremental revenue, churn improvement,
or increased customer satisfaction
demonstrate a Strong
analytical and problem solving skills;
Point out and report
problems that will obstruct the project progress. If such is the case,
the role holder shall actively try to solve the problem by alternative
ability to select appropriate analytical approaches to solve problems
methods for data reduction, segmentation, statistical analysis, etc.
Contact the Customer
Service Department and Commercial Departments for coverage data collection.
Analyze the coverage
data collected and recommend improvement.
reports to management
reporting to support departments outlining areas of departmental responsibility
and target delivery dates
to effectively present information, verbally and visually. Including
the consolidation of analyses and reporting of findings via written
reports and presentations;
Submit a weekly
traffic subscribers report in liaison with the GeoMarketing Plan.
Submit a monthly
report on performed activities to Marketing and planning senior manager
Work with business
partners in Marketing to clarify data needs and objectives.
Liaise with IT to
resolve data issues and ensure proper operation of data
Present Profitability Analysis Manager
assessment in terms of traffic, behavior, pattern, segmentation, etc..
Churn, Customer Behaviors main business KPIs
Highlight main business
KPIs trends, impact, and recommend necessary improvement based on the
available tools such as the BI, Revenue Portal, traffic, revenue, etc…
Reporting and Analysis
of main KPIs
Build Business Plans,
Forecast, Budgeting, Presentations, Marketing Plans, required for the
area of expertise
Customer Behavior, Traffic, Churn, revenue, and all main financial
KPIs and raise the red flags, show impact of every initiatives and recommend
improvements to ensure achievements of the main KPIs
Ensure the support
to the Board Presentation, finance reporting, external reporting, etc….
Build data Mart
and business intelligence unit that is capable of transforming data
into meaningful information that support the organization and the department
Carry out traffic
analyses and price sensitivity studies
Monitor the pricing
portfolio performance and profitability in accordance with the budget
and Market Understanding needs in terms of consumption, needs, and affordability
at all levels and recommend necessary improvements
analysis at all level of customer and market needs including competition
offering in coordination with the Research team and recommend
Build a reporting
system through the Datamart and Data Warehouse in coordination with
IT department that is efficient and ensure accurate and on time information
delivery data. Construct a monthly dashboard with the main customer
Ensure to implement
a system to monitor, report, and recommend necessary improvement for
initiatives launched in relation with the strategic initiates and meeting
the financial targets and the main KPIs of the company that are related
to the marketing department
Manage the Customer
Experience and all the touch points in accordance with the group guidelines
Create and maintain
a Customer Lifetime Management Plan through the continuous launch of
pilot campaigns testing the impact of some ideas based on the insights
obtained from the customer base scan
and retention program to ensure meeting or exceeding targets including
the management of the Loyalty Program
Set up efficient
and measurable monitoring, follow up to ensure main functions are implemented
and coordinate with the research function to gain the needed research
to reach the main objective and the strategic initiatives. Coordinate
the research and outbound call surveys required for the Customer Lifetime
value and needs analysis
Analysis and modeling
XP Hours, KAT/ NIIT, Khartoum Sudan