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AND EXPERIENCE SUMMARY
relocated to New York for my husband’s job from a rural area and ready
for a full time position.
Over years’ experience
in product line management program management and product marketing
including expertise in brand management, product lifecycle management,
competitive analysis, longterm business and product planning, marketing
management and end of life planning.
Masters in Interactive Telecommunications
from NYU and MBA from University of Phoenix
expertise covering products and technologies including routers,
ATM, metro Ethernet, IP VPN, optical, SONET, Metro Ethernet, DSL, satellite
and microwave hub earth stations, T/E and DS networking devices,
enterprise LAN/WAN networks, servers, storage, and outsourced storage
and data protection strategies, online education, ecommerce and mobile
technologies, and the marketing and ecommerce needs of the entrepreneur.
Success at managing programs
and projects using project management technology and managing cross
functional and multinational teams.
Expertise in product and
marketing requirements and strategy, pricing, product mix, revenue opportunities.
Skilled at developing financial and general business cases, product
roadmaps, product transition plans, brand management, ecommerce and
mobile strategies, build plans, forecasting, component roadmap alignments,
and product withdrawals.
Many successful product
launches which included delivering marketing and sales collateral, white
papers, datasheets, sales and partner training material, product presentations,
webinars, speaking and press engagements, and orchestrated brand management
Independent consulting providing
services including development of product plans, marketing plans, web
and internet marketing strategy, development of new and revised business
and marketing plans and development of marketing communication documents
including brochures, presentations, email marketing campaigns, white
papers, product application notes and related materials.
R. Enterprises /
Consultant / Product Manager
Contract and project based product
management and product marketing and research including development
of PRDs, MRDs, business and marketing plans and internet marketing plans.
Perform market research and competitive analysis, market sizing, expansion
into new strategic markets and global markets. Focus of clients includes
telecommunications, business ecommerce, IP VPN, security software and
hardware, storage management, and developing internet marketing plans
and business plans for startup companies.
Faculty, West Jefferson, North Carolina
Online Faculty/ Business Consulting
Parttime Adjunct professor/instructor
for online undergraduate business, ecommerce and internet marketing;
product management, strategic planning, and critical thinking classes
at the graduate and undergraduate level. Developing and delivering new
online courses and study materials to improve student outcomes.
IBM Server and Storage Group, Research Triangle Park, North Carolina
Product Manager //
Product Management for IBM Storage
product lines including NAS. Developed offer definition and requirements
mapped to customer and market requirements and product introduction
deliverables including press and sales presentations, white papers,
brochures, and data sheets and exit/upgrade strategies. Released new
products in months for first year goals of $M.
Cisco Systems, Research Triangle
Park, North Carolina
Product Manager //
for ATM, SONET, Optical, and DSL interfaces for Cisco’s , ,
and routers growing to $B market; including competitive and strategic
analysis, market research, business development support to Cisco’s
partners, sales forecasts, pricing strategy, positioning, marketing
launch, and defining transition and withdrawal strategies.
Research Triangle Park, North Carolina
Senior Product Manager
Product Management and Product Marketing
management for ATM Inverse Multiplexer, DS Access Multiplexer, and
T and E inverse multiplexers growing products to $M market. Played
key role in expanding revenue opportunities by developing new markets,
sales channels, and reaching new customers
NEC America, Herndon, Virginia
Product Marketing Manager
Product Management and Product Marketing
for NEC’s OC SONET multiplexers. Represented NEC at the SONET Interoperability
Forum SIF and interoperability demonstrations. Identified new incremental
revenue by targeting new markets and generating new revenue of $M
Pulsecom, Herndon, Virginia
Product Management, product marketing,
OEM business manager, and new business development for SONET multiplexer
offering innovative T/E and Ethernet solution growing to $M market.
Early product concept development, delivery of MRDs and PRDs for DSL
and Digital Loop Carrier product offerings. Training to Sales and Distributors
as product lines migrated to new technologies, new markets, and new
AT&T Tridom, Atlanta, Georgia
International Marketing Manager //
Market research, market segmentation,
strategic and competitive analysis, and regulatory and economic analysis
for public and private satellite hubs with growth to $B market. Researched
country opportunities in China, Eastern Europe, Brazil, and throughout
Latin America and Asia. Developed and implemented business plan to deliver
optimized customer documentation, customer training, and onsite support.
Async Voice Messaging, Atlanta,
Telecommunications Manager //
Managed nationwide telecommunication
network for voice mail service bureau offering services to mid and large
enterprises growing into M market, and expanded into new cities.
Company was later purchased by MCI Worldcom.
Citibank Satellite Communications,
New York City, New York
Program Manager //
Program Management and Project management
for hub earth station installations for Citibank’s private satellite
and microwave network.
MBA, University of Phoenix
M.P.S., Interactive Telecommunications
Program, New York University
BA, California State University Northridge,
WRITING AND SPEAKING
Thesis: Critical Success Factors for
High Technology companies entering the Brazilian market
Speaker: LAN over SONET and Dark Fiber,
Speaker: LAN Applications over SONET,
Author: The Telecommunications Managers
Guide to and Services, Management Telecom Publishing,
Use of a Personal Computer for HomeBased Businesses, selected chapters,
Author: “ANI Leads the Way”, Telephony
Magazine, April ,
Author: “Telemanagement Success Story”,
Teleconnect Magazine, July