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and talented executive, with a proven
skill and readily apparent business savvy, prepared to lead and coach
other executives in the region, to become the most aggressive and successful
Team, under a multinational – culture atmosphere, and the rendering
of the approached course into an annual strategic design
– budget, broken down into clear and concrete objectives for each
team member and in accordance to corporate guidelines. Exposed to many
years of intense manufacturing processes, Sales, and Complex Logistics
provided the discipline, Team Value and Focus to
consistently achieve and exceed the expected results.
Consultative selling Business Savvy
Strategic Thinking Large Account
Management Team Player
Regional Operations Supply Chain
Management Complex Sales
Operations Development Director
Aguacero de Bendiciones S.A
/ Applebee’s San Jose, Costa Rica
Given the responsibility to unfold
and execute the development and franchise agreement with the Largest
Casual Dining Restaurant Chain in the World Applebee’s. Strong relationship
with Franchisor, interviewed and hired the entire management team, coordinated
their training abroad months, dealing with Architects and construction
engineers, hired the law firm, open a sourcing office in China to prepare
an outsourcing platform for all of our purchasing needs, developed an
implemented a Supply Chain department, negotiated with financial institutions
loans, leases, guarantees, etc, negotiated with global transportation
companies, negotiated a year rent contract with owners of the buildings.
Hired the law firm in Panamá that will represent our interests in the
near future, started opening bank accounts in that country in preparation
for the first unit. Each unit has costs $US. MM , units will be
build in the following years.
Regional Sales & Marketing
Director to May
LOGISTICS. San Jose, Costa Rica
In charge of the Central
American Marketing and Sales growth. During my time at Rex, my Team
increased inbound traffic by % and Outbound Traffic by %, increasing
monthly sales from $, to $,. Profit margin grew %, as a
result of a change in sales scope negotiators. Developed and implemented
a Warehouse Management and Distribution Service, inside and outside
a Free Zone Status now represents % of total yearly income. Implemented
the “Individual Sales Performance Review ISPR” for all sales personnel
in Central America, aligning Corporate Strategy with individual goals,
redesigned the incentive program to project the sales force to higher
goals. This tool provided clearer rules, an a dashboard to monitor progress
and detect training opportunities. Developed and implemented the “Rex
EZ” digital service for auto quote, reducing phone traffic exponentially.
Worked on the design team and implemented a new “Small Parcel Service”
epaqs PTB, BTB, after detecting a need in the customer base.
This platform grows at % yearly. Created and implemented a “web
based tool call Logistics Without Frontiers” to allow our customers,
service providers and peers to access an online modern logistics platform,
saving time and money. Investigated, contacted, presented to Senior
Executives and obtained the rights to represent for the region the
following Fortune companies, Yellow Freight THE largest LTL &
FTL transportation company in the world, YRC Logistics, FedEx Trade
Networks, SDV Logistique the largest French outfit and number in
Europe. Obtained the account, planned and executed the complex Logistics
solution for the Importation and site logistics
of the New Estadio Nacional de Costa Rica. Deal worth,
Consumer Division Manager `
San Jose, Costa Rica
marketing plans, and negotiated the representation contracts with The
Clinipad Corp. Builtup packaging and market strategies for products.
In charge of developing potential distributors in Central America, Panama
and Colombia. Created the Latin America bases Forecast LBF program
that allow overseas partners to access the Web page and post sales projections
by product, country, month. In the first year of business the growth
was %, forcing super markets to create a new sub category.
Territory Manager Central
Threads USA A Dixie Yarn Corp San
Jose, Costa Rica
Evaluated and developed
a product – line strategy for different sewing thread items. Created
and implemented strategies for promoting Threads USA products for the
Central American market. Produced and followed business plan for this
$ million thread manufacturing company. Determined Factory
Capacity to meet sales forecasts. Oversaw three person staff generating
$. million in sales in first year. Planned, supervised and
implemented budget proposals for the Costa Rican and Nicaraguan Operations.
Trained and develop managers in the areas of “Motivational Sales”
and “Management for Excellence”. In charge of all operational duties
typical of a transnational company Operational, Human Resources, Motivational.
Coordinated training activities for the countries under my responsibility.
Textile & Apparel Sector
Costa Rican Investment Agency.
USAID San Jose, Costa Rica
Started out as assistant
to product Manger and advance to PM within years. Expanded the Costa
Rican base of Textile Manufacturers by %. Created two Textile Trading
Houses with exports of over $. million. Coordinated the participation
of US experts in the fields of Production, QC, Engineering, Production
and shipping for the local Costa Rican Companies. Organized the first
Flame Retardant seminar in coordination with Clemson University. Coordinated
Marketing strategies to sell Textile Products to Europe, selling the
first year US$ MM. Proposed, Organized and Coordinated the development
of Industries st promotional technical brochure. Directed
trade shows throughout the US and Canada.
H.D. Lee A Vanity Fair Company
Senior Plant Engineer San Jose,
Trained in Kansas City
USA. Implemented the walking production module, reducing unit costs
by %. Implemented Quality Control Graphs for all operators. Reduced
turn around from % to % at Pavas plant by setting up and fine
tune the Training Department. Started a seminartraining program in
the areas of “Motivating Leaders”, “Leadership vs. Team Work”,
and “Productivity through the Dynamics of persistence Training”.
Imparted this seminar in Costa Rica, El Paso Texas, Kansas and El Salvador
for mid to highlevel executives. Increase trainee’s efficiency by
%. Started a training seminar department for Junior Engineers and
other executives, trainers and supervisors. Trained engineers for Wrangler.
, people under my responsibility.
Junior Plant Engineer
Russell Corporation San Jose,
Trained in Alexander
City Alabama, Developed a Costa Rican training manual for overseas operations.
Personally interview, tested and selected people over the course
of months to be hire for the Costa Rican Operation. Trainee efficiencies
scored the highest of all Russell Corporation Plants World Wide.
Started the Human Resources department, hire the Human Resource Manager
along with staff.
– Industrial Engineering
UACA. Leonardo Da Vinci. Not concluded
– Flame Retardant Technician.
Clemson University CINDE
Managing Sales Teams
in Hyper competence Harvard – Universidad Latina,
Large Accounts Management Process LAMP MILLER HEIMAN – MIAMI
Dangerous Goods handling.
Management for Excellence CINDE CORNELL UNIVERSITY,
Finances for Engineers
CINDE – FLORIDA STATE UNIVERSITY,
Management by Objectives”
CINDE – FLORIDA STATE UNIVERSITY.
Currently a Master Swimmer.
Qualified and participated in the XI FINA World Masters Swimming Championship
held at the University of Stanford, California. Events, reached the
st position in the World in meter backstroke. Training
for next World Tournament.
Board member of the Costa
Rican Antibioterrorism government – private sector initiative.
Youth Pastor at “The Vina
Church” age group – for years.
Traveled extensively throughout
the Unites States and Central America,
Made the Varsity Basketball
Team Miami Springs Senior High. Miami. Fla.
Member of the Costa Rica