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<pre>Array ( [var] => cut_url ) </pre> Resume for Gretchen A. for Advertising / Marketing / PR / Travel & Tourism in Fort Collins, Colorado. Search More Resumes for Advertising / Marketing / PR on #ZE9Z7XLCY

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Resume for Gretchen A. for Advertising / Marketing / PR / Travel & Tourism in Fort Collins, Colorado

Occupation: Advertising / Marketing / PR Industry: Travel & Tourism
Country: United States City: Fort Collins
State: Colorado ZIP: 80528

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Gretchen A. 

Steven Way 

San Rafael, CA   


Sustainable Tourism / Product Management / Business Development 

Highly accomplished, dynamic travel and tourism professional with years of experience driving initiatives to grow revenue and profitability. Skilled in directing full life cycle of multiple concurrent projects with competing priorities and deadlines. Adept in negotiating contracts with partners and external vendors to secure optimal terms. Strong business acumen; ensure sustainable profitability through continuous review of business model.

  • Held full P&L responsibility for product line generating $M in annual revenue.
  • Oversaw development, launch, and ongoing management of complex product line that grew profitability more than % in year. 
  • Initiated organization’s membership in World Heritage Alliance for Sustainable Tourism.
  • Supervised, trained, mentored, and motivated teams of up to direct reports to exceed objectives.
  • Improved product selection and enhanced positioning to more than triple marketingdelivered revenue in years.

    Areas of Expertise

    Strategic Planning • Program Management • Relationship Building

    Vendor Relations • Customer Service • Profit & Loss Accountability • Budget Planning

    Marketing • Team Building & Leadership • Problem Solving • Product Development 


    AAA NORTHERN CALIFORNIA, NEVADA & UTAH, Walnut Creek, CA  to Present

    One of the largest AAA clubs with .M members and , employees in state territory.

    Director of Product Development & Operations

    Manage product development, operations, marketing, and sales for privatelabel international and domestic tour product sold through AAA clubs. Administer annual sales budget of $M. Supervise team of direct and indirect reports. Support businesscritical technology projects and participate in focus groups for organizational development and talent management initiatives.

  • Recruited to turn around struggling travel product development area. Restructured operations and developed proprietary product lines to grow profitability from .% in to % in .
  • Collaborated with marketing team to increase marketingdelivered revenue from % to % in years.
  • Championed auto club’s partnership in World Heritage Alliance for Sustainable Tourism.


    GRETCHEN A. Page  

    AAA AUTO CLUB SOUTH, Tampa, FL  to

    AAA Club with .M members and , employees in Florida, Georgia, and Tennessee.

    Director of Operations to

    Manager of Operations to

    Tour Operator to

    Earned series of successive promotions to manage daytoday operations of proprietary travel product generating $M in annual sales. Supervised team of direct and indirect reports. Served on Travel Administration team of managers and executives tasked with overseeing operations, vendor relationships, budgeting, sales, and marketing functions. Led product development efforts.

  • Grew annual profits from $K to $M+ in less than years by initiating operational and process changes, and achieved $M in by introducing new customer service and product selection initiatives.
  • Played key role in developing and implementing new webbased inventory management and online booking system. Oversaw full life cycle of year project, overseeing manual entry of , files and K bookings with no additional staffing.

    CAREER NOTES: Prior experience as Travel Agent with travel agencies. 


    Bachelor of Arts in Organizational Development

    ECKERD cOLLEGE, St. Petersburg, FL 

    Web Design and Interactive Media

    Art Institute of Pittsburgh in progress, complete  

    Certified Travel Industry Executive CTIE


    Professional development

    Pricing for Profitability – Executive Education Center, UC Berkeley 

    Basic Grant Writing & Advanced Grant Proposal Writing  EdGo online 


    Governing Body Member, World Heritage Alliance

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