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San Rafael, CA
TRAVEL & TOURISM
/ Product Management / Business Development
dynamic travel and tourism professional with years of experience
driving initiatives to grow revenue and profitability. Skilled in directing
full life cycle of multiple concurrent projects with competing priorities
and deadlines. Adept in negotiating contracts with partners and external
vendors to secure optimal terms. Strong business acumen; ensure sustainable
profitability through continuous review of business model.
Held full P&L responsibility
for product line generating $M in annual revenue.
Oversaw development, launch,
and ongoing management of complex product line that grew profitability
more than % in year.
membership in World Heritage Alliance for Sustainable Tourism.
Supervised, trained, mentored,
and motivated teams of up to direct reports to exceed objectives.
Improved product selection
and enhanced positioning to more than triple marketingdelivered revenue
Areas of Expertise
Strategic Planning •
Program Management • Relationship Building
Vendor Relations •
Customer Service • Profit & Loss Accountability • Budget Planning
Marketing • Team Building
& Leadership • Problem Solving • Product Development
AAA NORTHERN CALIFORNIA,
NEVADA & UTAH, Walnut Creek, CA to Present
One of the largest
AAA clubs with .M members and , employees in state territory.
Director of Product
Development & Operations
Manage product development,
operations, marketing, and sales for privatelabel international and
domestic tour product sold through AAA clubs. Administer annual sales
budget of $M. Supervise team of direct and indirect reports.
Support businesscritical technology projects and participate in focus
groups for organizational development and talent management initiatives.
Recruited to turn around
struggling travel product development area. Restructured operations
and developed proprietary product lines to grow profitability from .%
in to % in .
Collaborated with marketing
team to increase marketingdelivered revenue from % to % in years.
Championed auto club’s
partnership in World Heritage Alliance for Sustainable Tourism.
GRETCHEN A. Page
AAA AUTO CLUB SOUTH,
Tampa, FL to
AAA Club with
.M members and , employees in Florida, Georgia, and Tennessee.
Director of Operations to
Manager of Operations to
Tour Operator to
Earned series of successive
promotions to manage daytoday operations of proprietary travel product
generating $M in annual sales. Supervised team of direct and
indirect reports. Served on Travel Administration team of managers
and executives tasked with overseeing operations, vendor relationships,
budgeting, sales, and marketing functions. Led product development efforts.
Grew annual profits from
$K to $M+ in less than years by initiating operational and process
changes, and achieved $M in by introducing new customer service
and product selection initiatives.
Played key role in developing
and implementing new webbased inventory management and online booking
system. Oversaw full life cycle of year project, overseeing manual
entry of , files and K bookings with no additional staffing.
CAREER NOTES: Prior experience
as Travel Agent with travel agencies.
Bachelor of Arts
in Organizational Development
ECKERD cOLLEGE, St.
Web Design and
Art Institute of Pittsburgh
in progress, complete
Industry Executive CTIE
THE TRAVEL INSTITUTE
Pricing for Profitability
– Executive Education Center, UC Berkeley
Basic Grant Writing
& Advanced Grant Proposal Writing EdGo online
Governing Body Member,
World Heritage Alliance