Yale School of Management New Haven, Connecticut.
Master’s degree in Business Administration MBA, . Finance concentration.
Instituto Tecnológico Autónomo de México ITAM Mexico City, Mexico.
B.Sc. in Economics, . GPA .. Highest Honors.
Experienced leader with expertise in financial planning, treasury, controllership, business
divestitures / acquisitions and new ventures, project valuation.
Results oriented, team leading, problem solver.
Fluent English. Native Spanish.
Proficient in Hyperion Essbase, Oracle Financial Analyzer, Siebel, and other statistical packages.
Aeroméxico Aerovías de México S.A. de C.V.. Mexico City, Mexico
Senior Vice President – Financial Analysis
Head of Financial Planning, Business Units, Profitability Analysis and Investor Relations areas.
Preparation of annual budget; financial evaluation of strategic initiatives, projects and contracts;
route and business units profitability tracking; presentations to Board of Directors, senior
management, unions, financial institutions; etc.
Responsible for key milestones related to Company’s $ million IPO: financial projections,
prospectus, and roadshow presentation. Interaction with investment bankers, analysts and legal
Set up of Investor Relations Office: staffing, mission, and deliverables definition.
Direct support in all stages of sale process of Consorcio Aeromexico in .
Financial assessment of several strategic initiatives: loyalty program joint venture; union payroll
reductions in exchange of shares of stock; investment projects; sale and lease back of aircrafts; etc.
Financial advisor in negotiations with aircraft lessors, unions, suppliers and financial institutions.
Boehringer Ingelheim Promeco. Mexico City, Mexico
Prescription Medicine Controller
Controller of Company’s main business division with annual sales of $MM.
Financial support to Marketing and Sales group; budgeting process and expense control; financial
reporting and presentations; financial assessment of promotional initiatives; etc.
Performed analysis to support switching of prescription drugs to over the counter specification.
Defined key performance indicators and reports as part of Business Intelligence project.
Kraft Foods de Mexico. Mexico City, Mexico
Financial support to Sales and CS&L areas. Resources under responsibility exceeded $MM.
Devised and implemented plan to achieve expense savings of $MM within Sales area in .
Redefined guidelines of “Kraft Plus” trade investment program worth $MM.
Finance Manager – Beverages
Financial head of Company’s main category with annual sales of $MM. Responsible for P&L
management; annual budget; reporting to senior management and headquarters.
Proposed new pricing strategy of all brands jointly with Marketing and Trade Marketing areas.
Assessed distribution alternatives for Clight Ready to Drink aimed at increasing its profitability.
Performed financial modeling of excise tax scenarios in affecting Beverages category.